Updated: Jun 14, 2021
PDMI member company DISH Media and Magnite (formerly Telaria and Rubicon Project) have worked in recent years to remove roadblocks around buying live
connected TV (CTV) inventory programmatically.
In this white paper, DISH Media and Magnite explore the untapped potential of live CTV for advertisers. Live CTV combines the premium big-screen and non-skippable environment of linear TV with the data-rich capabilities of digital. Beyond getting in front of hard-to-reach audiences who have cut the cord, live CTV offers marketers real-time advanced addressability.