The Leaders in Performance-Driven Marketing Will Gather at the Pendry San Diego, Sept. 14-16. Join Them for Just $295!
Though an abundance of concern for the health and safety of our members and attendees forced the Performance-Driven Marketing Institute (PDMI) to cancel its PDMI East event in Miami Beach, we're happy to announce that we remain on track to host our next multi-day event: PDMI West, set for Sept. 14-16 at Pendry San Diego.
Pendry San Diego is located in the heart of the Historic Gaslamp Quarter. Last fall, it played host to an extremely successful PDMI West event. The PDMI continues to monitor regional, national, and global information about the ongoing pandemic as we envision what PDMI West might look and feel like for our attendees. With that in mind, we are working on a trio of key elements for the event:
A variety of meeting areas designed to meet social distancing rules
Two full days of educational sessions in a well-spaced setting
Networking events created to connect you safely
Scroll below or use the menu bar above for more information on PDMI West, including registration, hotel reservations, event schedule, and more! We wish you health and look forward to seeing you in San Diego.
Your PDMI West badge allows access to every facet of the event — from the meeting hall to educational sessions to networking events. PDMI members receive a discount on their badge purchase. More information about PDMI membership and the opportunity to join is available by clicking here.
PDMI Member Online Pre-Registration: $295
PDMI Member Onsite Registration: $395
Non-Member Online Pre-Registration: $395
Non-PDMI Member Onsite Registration: $495
(Online badge sales for PDMI West will conclude at 5 p.m. EDT on Friday, Sept. 11, 2020.)
Venue & Hotel
Pendry San Diego will provide a luxurious backdrop for PDMI West. And with rooms starting at $309* per night in our special PDMI West block, there's no reason for attendees to stay anywhere else!
Pendry San Diego is located in the heart of the Historic Gaslamp Quarter and will play host to PDMI West on Sept. 14-16.
The PDMI has negotiated a special room rate for PDMI West attendees, starting at just $309 per night*. Additionally, the PDMI team also was able to negotiate the Pendry's traditional $35 per night amenity fee down to $0! Rooms in the PDMI West block will remain available until the block is sold out, or Aug. 21 — whichever comes first.
Only registered attendees for PDMI West have access to this specially-priced block. When you register for your PDMI West badge, you will receive a badge confirmation email that will include a direct link to the PDMI West area of the Pendry's website and your exclusive code to book your room.
As the world begins to emerge from the strictures of the global coronavirus pandemic, Pendry San Diego — which is part of the Montage Intl. family of resorts — has put a premium on the safety and security of its guests. Click the buttons below to learn more about the Pendry and to read the Montage's updated health and safety program enhancements.
Speaker Bios saved from PDMI West 2019
Michaela Giovengo is the director of performance marketing at Hulu, where she is responsible for leading the team focused on driving Hulu’s direct-to-consumer brand advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu performance marketing unit, which has tripled in size and has resulted in expansive revenue growth year-over-year. Prior to joining Hulu, she spent more than six years at NBCUniversal as an account executive across a number of the network properties, including USA, Oxygen, Bravo, and SyFy. Giovengo was born and raised in Chicago and holds a bachelor’s degree in marketing from Fordham University. She currently resides in New Jersey with her husband and their two children, Siena and Luke.
Jacob Lavalli is a new business manager at Google, based in New York. Lavalli partners with top digital marketing firms across the U.S. to help them onboard and grow their clients' businesses. He has spent his entire career consulting to companies from the Fortune 500 to local small businesses to help them maximize ROI from their digital marketing efforts. Born and raised in the Midwest, Lavalli graduated from Michigan State University before moving to Manhattan, where he currently resides with his wife and two-year-old daughter.
Bobby Bones is the self-deprecating host of iHeartMedia’s marquee country morning program, The Bobby Bones Show, and weekend countdown show, Country Top 30 with Bobby Bones. The Academy of Country Music (ACM) and Country Music Association (CMA) award-winning host also helms the popular podcast BobbyCast, which has been downloaded more than 6 million times. He has more than 1.5 million total social media followers across Facebook, Instagram, and Twitter. In late 2018, he was recently named the mirror ball champion of Dancing With The Stars’ 27th season, alongside his partner Sharna Burgess. Bones also recently returned as American Idol’s official in-house mentor for his second season. A two-time New York Times best-selling author, he is also front man of The Raging Idiots chart-topping band, and star of his Red Hoodie stand-up comedy tour.
Kathryn Kercher joined LifeLock in 2015 as a radio consultant with the directive to improve radio's performance and expand into new profitable audio channels. Successfully delivering a 91-percent lift in memberships from audio, Kercher champions the power of audio and influencer audio for performance marketing.
David Shiffman is executive vice president of national research at iHeartMedia. He is responsible for leading all aspects of national research and analytics, working across iHeartMedia’s diverse assets including radio, streaming audio, podcasting, and live events. Shiffman delivers customized research, measurement and optimization solutions to support iHeart’s national clients and their partner agencies. His expertise in understanding consumer behavior, and his knowledge of the diverse and rapidly changing media marketplace, advanced analytics, and advertising effectiveness are instrumental in serving the needs of his clients and shaping new solutions for audio research. Shiffman spent more than 15 years on the media agency side, working at Publicis Media agencies in both Canada and the U.S., most recently as executive vice president, research and analytics, at MediaVest, leading research and data product development, primary research, and pioneering innovative techniques aimed at maximizing marketing effectiveness across clients. Prior to joining iHeartMedia, Shiffman spent time leading agency sales at comScore. He holds a M.A. in communication management from the Annenberg School of Communication and Journalism at the University of Southern California and lives in New Jersey with his daughter, son, and two dogs.
Lucia Ballas-Traynor is currently executive vice president of ad sales for Hemisphere Media Group, owner and operator of five leading Hispanic cable networks in the U.S. and Latin America. With more than 25 years of experience in Hispanic media, Ballas-Traynor has built and led top Hispanic media brands across TV, digital, mobile, print, and live events. She served as publisher of People en Español and general manager of Galavision and MTV Tr3s. Prior to joining Hemisphere, she was co-founder and executive vice president of CafeMom's MamásLatinas, a bilingual online destination dedicated to entertaining and empowering Latina moms.
Sabrina Lopez is an experienced leader in the media industry with an extensive background in business development and multicultural marketing. Throughout her successful 20-year career at NBCUniversal, Lopez has embraced her Hispanic heritage by educating brands on how to reach consumers across both English- and Spanish-language media. Currently serving as vice president of sales for Telemundo San Diego, she works closely with her team and challenges them to create culturally relevant campaigns that generate consumer engagement and drive ROI, regardless of language. Lopez's passion is to empower her team with knowledge and innovation that will lead them to their professional growth.
As the multicultural advisor for direct marketing at ALSAC-St. Jude Children’s Research Hospital, Diama Gabriel is responsible for developing the vision and plan to connect with donors through a cultural lens. She leads cultural engagement and experiences for direct response national campaigns on traditional and digital channels and supports branded content integration, multicultural marketing, and business development across the enterprise. Prior to her role at ALSAC-St. Jude, Gabriel served as head of editorial for Batanga Media (now VIX) and multicultural marketing and content lead at the digital networks at Adsmovil and RedMas. She earned her master’s degree in journalism from Florida International University and her B.A. in mass communications from the University of Puerto Rico.
Jamie Power is COO, addressable, and head of analytics for Cadent. As co-founder of one2one Media, now part of Cadent, she believes in the power of data to drive precision audience-targeting. Before starting one2one Media, Power was a founding member and managing partner at MODI Media, GroupM's advanced television group. Prior to joining MODI Media, she led the build out of the advertising platform at TouchTunes Interactive Networks, a digital music company.
Jeff Nash is vice president, network ad sales, for Weigel Broadcasting’s MeTV Networks, the leader in the digital network space. He has been a key contributor in the launch and rollout of successful Weigel networks MeTV, Movies!, Heroes and Icons, Start TV, and Decades. In his role, Nash runs the Chicago-based sales group for MeTV Networks. He also oversees key hybrid DR, upfront, and scatter business for the group. Nash played a leading role in the creation of MeTV Unwired Networks, an aggregation of inventory from large market MeTV affiliates and other local broadcast and cable properties around the country. Nash has been with Weigel for more than 10 years, beginning in a local sales role with WCIU, Weigel’s Chicago independent station, and WWME, MeTV Network’s flagship affiliate. He switched over to the networks group in 2010, coinciding with the national launch of MeTV Network.
Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country and is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. Goldstein regularly provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies in many different product and service categories. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies with jurisdiction over advertising and marketing practices. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, sweepstakes and contests, fantasy sports leagues, and casual gaming. Goldstein is regularly called upon by national, business and trade publications to share her knowledge of the advertising and marketing industry. Her commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Kyle Patten is vice president of direct response at Univision. Based in New York, he has a demonstrated history of working in the broadcast media industry. Skilled in broadcasting, advertising, sales, digital marketing, and social media, Patten graduated from New York Institute of Technology.
Montgomery Gilchrist oversees Sling’s West Coast programmatic and direct sales efforts. He moved from New York to Los Angeles in April and is becoming a better driver every day. Gilchrist earned his M.S. in international affairs from Florida State University and is an avid SCUBA diver and photographer.
Ella Leung is the sales manager of the performance advertising sales team at the Walt Disney Company. Leung joined ESPN in 2005. She negotiated pricing, advertising placement, content, and event concepts for ESPN, ESPN2, ESPNews, ESPN Classic, ESPNU, SEC, ACC, and ESPN Deportes. She developed go to market strategies and worked with a variety of stakeholders across the company including revenue yield management, marketing, programming, research, programmatic, and advanced TV. In her current role, she is responsible for the day-to-day management of the performance advertising sales team on ESPN, ABC, Disney, Freeform, FX, and National Geographic networks. Leung has leveraged Disney’s multimedia platforms and developed strategies that helped streamline the PA process within all aspects of the company. Prior to joining the Walt Disney Co., she spent 3 years at WorldLink responsible for selling the Fox Sports Regional Networks, Comcast Interconnects, and Syndication. Leung holds a B.A. in communications and psychology from New York University and currently resides in Queens with her husband and two young children.
Chris Harris is vice president of advanced TV sales at FreeWheel Media, a division of FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. In his role, Harris leads a team of sales professionals helping marketers reach audiences across all transaction types, formats and screens. Previously, he was director of sales at AudienceXpress, a programmatic TV platform where he was responsible for driving revenue utilizing advanced audience targeted solutions. During his time in this role, Harris helped managed triple growth revenue since the company’s inception in 2013. AudienceXpress was acquired by Comcast in 2015. Prior to joining AudienceXpress, Harris held sales roles within the spot market business at TeleRep and Blair TV, as well as roles in research and analytics at Blair TV. He holds a B.S. in marketing from the University of Wyoming and currently resides in Connecticut with his wife Liz and daughter Peyton.
Patty Mertes is vice president, audio, for Havas Edge. With a passion for making a difference, cultivation meaningful relationships that result and personal and professional growth, and being a wife and mom, Mertes has more than 13 years of experience with multichannel offline marketing, strategic planning and media buying, customer acquisition, client revenue optimization, brand building, and big-data customer analytics. She has managed multimillion dollar accounts — for clients such as Lending Tree, Ring.com, Boll & Branch, Blinds.com, Hello Fresh, Lyft, Dollar Shave Club, Uber, Blue Apron, Zillow, and the Honest Co — leading strategic media planning and buying and growing monthly offline marketing spends by working closely with the clients and internal teams to dissect and interpret offline data and translating into ROI-positive campaigns.
Want to play a bigger role at PDMI West?
Sponsorship opportunities — including full-scale event sponsorships, reserved meeting rooms and meeting tables, and more — are available today. To learn more, click the Sponsor Prospectus button below or contact our sales team by clicking on the linked email addresses below:
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