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PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.


More information about and the chance to register for additional upcoming events is coming soon!

Retargeting and Customer Lifetime Value


Thursday, March 2

2 p.m. EST/ 11 a.m. PST

Presented by the E-Commerce Council


In advance of the E-Commerce Council’s anticipated session at PDMI East on March 21 (where brand leaders will discuss a similar topic), the group presents this special one-hour webinar conversation among agency leaders and entrepreneurs about how — and how quickly — you can begin maximizing your newest customer’s lifetime value. How are they finding ways to effectively retarget new customers and turn them into lifetime brand believers in this competitive landscape?

Speakers include:

  • Don Brown, Invent Wow!

  • Chris Foster, Modern Postcard

  • Fern Lee, THOR Associates

  • Jordan Rolband, DFO Global

  • Gregory Silvano, Buyist (Moderator)

Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value

Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value

Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge? Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers' average purchase value, average purchase frequency, and average customer lifespan. Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: Visit the PDMI website here: Facebook: Twitter: #customerexperience #customerlifetimevalue #CLV #lifetimevalue #LTV #customerloyalty #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing

Past Seasonal Seminar Series Videos

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