PDMI Winter Seminar Series
Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.
The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.
More information about and the chance to register for additional upcoming events is coming soon!
Retargeting and Customer Lifetime Value
Thursday, March 2
2 p.m. EST/ 11 a.m. PST
Presented by the E-Commerce Council
In advance of the E-Commerce Council’s anticipated session at PDMI East on March 21 (where brand leaders will discuss a similar topic), the group presents this special one-hour webinar conversation among agency leaders and entrepreneurs about how — and how quickly — you can begin maximizing your newest customer’s lifetime value. How are they finding ways to effectively retarget new customers and turn them into lifetime brand believers in this competitive landscape?
Don Brown, Invent Wow!
Chris Foster, Modern Postcard
Fern Lee, THOR Associates
Jordan Rolband, DFO Global
Gregory Silvano, Buyist (Moderator)
Don Brown is a successful inventor and entrepreneur who has made a name for himself in the world of fitness equipment. He is the mastermind behind popular fitness products like the Abroller, Abtrainer, Abcoaster, and Stealth Core Trainer, among others. Brown has been in the direct response business since 1996, which has given him a deep understanding of the industry and the ability to create successful products. In addition to his work in the fitness industry, he is also an accomplished author. His book "Invent Wow, Create Wealth" is a must-read for anyone interested in the world of inventing and entrepreneurship. Brown's expertise has earned him recognition from prominent publications like Fast Company. In an article titled "The Ab King is Back," he was interviewed about his success on Kickstarter and his approach to direct response marketing. Today, Brown continues to innovate and develop new products that help people achieve their fitness goals.
Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. As a marketing and branding executive, he understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally.
Fern Lee, CEO of THOR Associates, is an award-winning marketing professional with a proven track record of creating and increasing brand awareness. A proud 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign, recognizing the “journey” to provide loyalty and asset values for multiple globally recognized brands. Lee is successful at applying direct response initiatives to the traditional and digital marketplaces with a unique expertise in branded-response omnichannel results. Earlier in her career, Lee was the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success around the world. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 14 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency that implements dynamic lead generation resulting in multiple consumer transactions. Under the THOR Associates umbrella, Lee is proud to have provided services to select clients such as: MetLife, AIG, Humana, J&J, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex.
Throughout his career, Jordan Rolband has been on an exciting and upward curve, driven by success and proven performance. A leader, serial entrepreneur, and builder of profitable companies — with over $1.5 billion in sales that have scaled to over 100 countries — Rolband has created success and mentored other entrepreneurs who have gone on to create their own successful ventures. He has a forward-thinking and out-of-the-box mindset, and enjoys connecting with people from all walks of life. As the co-founder of GPC, a multinational organization that takes performance marketing to the ultimate level, Rolband leads, strategizes, and expands the company through small acquisitions and investments. With expertise in leading teams and scaling businesses in the digital realm, he has honed skills in business development, investments, advertising, affiliate marketing, media buying, e-commerce, branding, M&A, and product development.
Gregory Silvano has whitewater rafted down all 300 miles of the Grand Canyon, scuba dived the Blue Hole in Belize, and summited Mt. Kilimanjaro in Tanzania. He was a drill sergeant in the U.S. Army and, in his downtime, runs Buyist.