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Event Educational Sessions
Watch or listen to the educational sessions from past PDMI events.
Streaming TV - Where Buzz Meets Opportunity
Sales leaders David Futterman of ViacomCBS, Brian Judge of Discovery, and Ella Leung of Disney — each responsible for performance and direct response advertising on their companies' streaming properties — share background on the growing opportunities for advertisers in the space. How important is the variance in content offerings in driving consumer adoption of these platforms? What are the current trends for advertisers seeking the best opportunities on these outlets? And how does a focus on the consumer experience drive more response to your ads? TouchPoint's Bridget Italiano moderates this intriguing conversation.