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Event Educational Sessions
Watch or listen to the educational sessions from past PDMI events.
Streaming TV - Where Buzz Meets Opportunity
Sales leaders David Futterman of ViacomCBS, Brian Judge of Discovery, and Ella Leung of Disney — each responsible for performance and direct response advertising on their companies' streaming properties — share background on the growing opportunities for advertisers in the space. How important is the variance in content offerings in driving consumer adoption of these platforms? What are the current trends for advertisers seeking the best opportunities on these outlets? And how does a focus on the consumer experience drive more response to your ads? TouchPoint's Bridget Italiano moderates this intriguing conversation.
Direct-to-Retail Leaders Ride the Pandemic Wave
As the coronavirus shuttered or limited retailers across the country, one particular area of performance marketing had to remain quick on its feet: traditional direct response marketers who drive customers to retail for final purchases. How did these marketers survive — and thrive — the choppy waters? Hear from Tristar Products' Matt Fisher, Launch 2 Retail's Adam Hassler, and Ontel Products' Amit Khubani in this special session hosted by Lockard & Wechsler Direct's Asieya Pine, a member of the PDMI’s Workshop Council.
The Future of Data Privacy Regulation
With the November passage of another California law upping the state’s ante into data privacy regulation — the California Privacy Rights Act (CPRA) — what does it mean for marketers, what states may follow suit, and when might the federal government step into the breach? Thomas Haire, the PDMI's chief content officer, leads this discussion with Locke Lord's Ted Augustinos, Venable's Reed Freeman, and BakerHostetler's Melinda McLellan — firms that are part of the PDMI’s Government Affairs Council.
Cocktails With a Dash of E-Commerce
In February 2020, few of us knew the term “virtual happy hour.” By April, many of us had taken part in more than one — and would continue to do so regularly as the pandemic expanded. But how did we fill the demand for all that online imbibing with our friends and family? One way: the massive growth of e-commerce for spirits and cocktails. Hear more from Sourced Craft Cocktails' Tim Angelillo and Bottlecapps' Dr. Prashant Desai in this special session hosted by Phil Gorman of PDMI partner E-Commerce Day Events.
Brandformance: Build Your Brand With a Performance Mindset
In this spotlight talk, Aprajita Jain — Google’s chief brand marketing evangelist — shares the top benefits of branding for performance-minded advertisers and how you can think about success KPIs for brand campaigns. She also shares examples of brands that are successfully driving sales with online video branding.
U.S. Hispanic Marketing Trends for 2021
Every market segment was knocked off track in 2020. However, one thing hasn’t changed: the growth in scope and importance of the U.S. Hispanic consumer. What can marketers expect when trying to connect with and sell to this segment as things improve throughout 2021? Nicole Cordero, chair of the PDMI’s U.S. Hispanic Council, brings together Nielsen's Stacie de Armas, THOR Associates' Fern Lee, Univision's Kyle Patten, and Apoyo Seguro's Alberto Vilar to discuss.
Attribution in the Age of Data
It’s been the biggest buzzword in the business — but unlike others, it doesn’t go away: attribution. But in this era of ever-growing data sources, what must marketers and their agency partners focus on to make the best data-driven performance marketing decisions? And how can they then best leverage their attribution efforts for success. In this special one-hour webinar, gain wisdom from iHeart Media's Brent Lightfoot and Alyson Sprague, LeadsRx's AJ Brown, and host Thomas Galati of Diray Media.
The Sliding Scale Between Brand and Performance Marketing
If a DTC brand needs to both create awareness and drive sales, how does the marketing approach change from brand-oriented messaging to hard-driving direct-to-consumer tactics? Across all areas of the industry, what is proving to be the most effective way to engage buyers? Modern Postcard's Chris Foster, chair of the PDMI’s Brand Response Council welcomes Jennifer Bunch of Eckler's, Sony's Jen Geddy, Fareportal's Kathi Moore, and Dan Kelly of DISH Media to discuss the topic.
Electronic Payments Save Time and Money, Allow AP to Focus on Mission Critical Tasks
Accounts payable is now busier than ever and AP leaders are eager to improve operation efficiency and effectiveness. Paying vendors electronically frees staff from the drudgery of manual check processing, allowing them to focus more of their time on higher-value activities such as data analysis and supplier management. Join Paymerang's Mike Johnson, Leslie Thomason, and John Zaudtke to learn how e-payments make AP more efficient.