PDMI Fall Seminar Series
Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.
The PDMI's Fall Seminar Series will feature live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. With more than a year's worth of seasonal seminar events now in the books, the PDMI is thrilled to announce that — even with the return of live, in-person events — it will continue offering regular virtual education to its members and to those in the greater performance marketing community through 2022 and beyond.
The FTC’s Q4 Crackdown
Wednesday, Dec. 1
2 p.m. EDT/11 a.m. PDT
From compliance with its Endorsement and Testimonial Guides, to targeting multi-level marketers and other “money-making ventures,” and to ramping up its focus on so-called “dark patterns” in marketing messaging, the Federal Trade Commission has spent much of the year’s fourth quarter putting performance marketers on notice. In this one-on-one conversation, BakerHostetler partner Linda Goldstein (a member of the PDMI’s Government Affairs Council) and Daniel Kaufman — the prior acting director of the FTC’s Bureau of Consumer Protection and now a partner at BakerHostetler — tackle these hot topics and give you the information you need to ensure your marketing efforts remain out of the regulatory crosshairs.
Linda Goldstein, BakerHostetler
Daniel Kaufman, BakerHostetler
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