PDMI Fall Seminar Series

Sarah Andreadakis has been in advertising and media for more than 20 years. With a client portfolio in some of the most complex categories, she has become recognized as a leader in the industry, driving Bluewater to improve the ways it serves its clients and solves for their needs. As executive vice president of media for Bluewater, Andreadakis drives media strategy for her clients and shapes the services required to meet those needs. She leads a team of expert practitioners to deliver world-class services and exceed results. Her data-driven approach fosters a culture of continuous optimization and shared ownership.

Alexis Rosenberg is an account executive at DISH Media, focusing on performance agencies and marketers. She has been at DISH Media for 15 years, driving revenue and cultivating relationships in the marketplace. Rosenberg feels passionate about causes that help women in the industry succeed. She leads the resource group Women's Impact Network (WIN) in New York City and is heavily involved in mentorship both internally and externally. Rosenberg also is part of the PDMI Women’s Leadership Council. She graduated from Towson University with a degree in mass communication and resides in New Jersey with her husband, Paul, and two children.

Amber Landry is vice president of performance media ad sales for Hallmark Media and is based in New York. She is responsible for managing performance media ad sales efforts for Hallmark Channel, Hallmark Mystery, Hallmark Family, and the company’s digital properties. She collaborates with senior management, as well as the pricing and inventory team on overall strategy, budget goals, and forecasting. Additionally, Landry works with the Hallmark Media brand marketing team to develop unique marketing opportunities for advertisers, including sponsorships, integrations, and digital and social media extensions. Shebegan her career in Hallmark Media’s Ad Sales department more than two decades ago and steadily rose the ranks to lead the performance media ad sales team in 2009. Landry holds a bachelor’s degree from the University of Connecticut, and resides in New Jersey with her husband and two children.

Fern Lee, CEO of THOR Associates, is an award-winning marketing professional with a proven track record of creating and increasing brand awareness. A proud 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign, recognizing the “journey” to provide loyalty and asset values for multiple globally recognized brands. Lee is successful at applying direct response initiatives to the traditional and digital marketplaces with a unique expertise in branded-response omnichannel results. Earlier in her career, Lee was the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success around the world. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 14 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency that implements dynamic lead generation resulting in multiple consumer transactions. Under the THOR Associates umbrella, Lee is proud to have provided services to select clients such as: MetLife, AIG, Humana, J&J, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex.

With nearly 13 years of dedicated service at Lockard & Wechsler Direct, Cassie McCann has built a strong foundation of leadership and expertise in the performance marketing industry. Starting as a media planning specialist, McCann has advanced to the role of vice president of client services, where she now leads a dynamic team in developing, executing, and managing media strategies centered on data analytics that drive actionable insights. Throughout her career, McCann has successfully onboarded, optimized, and scaled numerous campaigns across diverse sectors, including health insurance, home improvement, and housewares. Known for her strategic acumen and client-focused approach, she strives to continuously adapt to evolving market trends and client needs to drive results that exceed expectations.