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The PDMI's Annual West Coast Event Went Virtual in 2020.

In late July, the Performance-Driven Marketing Institute (PDMI) announced the transition of PDMI West from an in-person event to PDMI West Virtual — three days of live online education on Sept. 14-16.

Featuring eight webinars reflecting the needs of the performance and direct-to-consumer marketing landscape, the event drew more than 500 registrants.


Click the Schedule-at-a-Glance or Sessions & Speakers tabs above for more information on the the speakers and session descriptions for all PDMI West Virtual sessions! And then check back soon for information about how you can access videos of each session on the PDMI website.


Sponsored by


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Allegro Response

Allegro Response delivers the service you deserve. “Know Your Customer” insight technology increases lifetime value and sales and grows your business. Allegro Response specializes in sales, customer services, script development, and — last but not least — direct response, with more than 50 years of combined leadership experience.

Cannella Media

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CoreMedia Systems

CoreMedia develops software systems for direct response agencies and marketers. Our CoreDirect® solution blends the media buy with ratings, airings, and sales results to instantly analyze marketing performance and ROI. For almost 30 years, our comprehensive solutions have provided data-driven results to more than 130 agencies and marketers who collectively place more than $10 billion in annual media spend.

DISH Media

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Extreme Reach

Extreme Reach is the market leader in the ingest, preparation, and delivery of short- and long-form direct response video content and programming. Our modern, cloud-based technology solves critical pain points, eliminates workflow friction, and enables teams to move faster and be more successful across an increasingly complex landscape. 

Ideal Living

Ideal Living invents, markets, and distributes innovative health, wellness, and home environment products. Each product positively impacts the quality of life of the individuals that use them and, as a result, the communities they live in.

Kingstar Media

Kingstar Media has a track record of buying and executing media that sells products and introduces services to Canadians. Leveraging the power of TV, radio, digital, print, and OOH, Kingstar has established itself as the premium DR agency in Canada

Lockard & Wechsler Direct

Lockard & Wechsler (LWD) is a full-service performance marketing agency. Since 1991, the agency’s focus has been on making media make money for its clients. Measurement means everything at LWD.

Locke Lord LLP

Locke Lord is a full-service law firm with global reach and 21 offices designed to meet clients’ needs. The firm's clients range from Fortune 500 and middle-market public and private companies to start-ups and ‎emerging businesses‎.‎

MeTV/Weigel Broadcasting

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TouchPoint Integrated Communications

TouchPoint Integrated Communications is a media planning, buying, and optimization agency with an expertise in direct and brand response. Our focus is on the brand, consumer experience, and — most importantly — driving results and actionable insights.

Venable LLP

Venable LLP is a national, full-service law firm with an award-winning Advertising and Marketing practice. Our attorneys deliver services around the world, providing advice and strategies for establishing, protecting, and growing your brand.

For more information on the event or for any questions, please contact us via email by clicking the button below:

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