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Amazon Sets Its Sights on Facebook-Google Duopoly
While Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been quickly and quietly gaining status in this $129 billion per year — and growing — industry. According to Nancy Arnold of Diray Media, Amazon is expertly positioned to succeed in the direct-to-consumer advertising vertical because it has captured a tremendous amount of consumer data and observed consumer behavior, likely since its inception.