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Getting a 2020 Read on DTC Marketing


DTC marketing faces challenges as we enter 2020. Oversaturation and rising digital media prices confront direct-to-consumer marketers, but strong consumer interest and new performance TV options promise to boost the space in 2020. This cover story from Results Magazine explores the trends in opportunities and challenges anticipated in 2020 DTC marketing landscape and an analysis on what this could mean for next year and beyond.


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