Take 20 Upcoming Schedule

In June, Nielsen's Gauge reported that — for the first time — streaming outlets combined to account for more than 40 percent of total TV viewership, while broadcast and cable combined for just 47.7 percent (the lowest recorded combined share for linear TV). What do these changes — when also considering digital, mobile, and other media outlets gaining ground — mean for performance and D2C marketers trying to reach consumers?How are brands changing their strategies and tactical execution in response to this ongoing shift in where consumers are finding their messaging? What do performance brands and the agencies that serve them need to understand right now — and in the future — about not only where they can reach their target audiences but also how effectively they are doing so?Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes a trio of analytics and attribution experts from across the media buying and selling spectrum — Samsung Ads' Justin Fromm, Flowcode's Randi Tutelman, and Modus Direct's Ted Zollinger — to dive into these questions and more! Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #digitalmarketing #mediasales #mediabuying #consumerspending #streaming #ctv

In the first of a recurring series on how performance marketers are reaching different generations of consumers, this panel of PDMI member experts tackles the biggest generation of all: Baby Boomers. A massive market that holds 70 percent of the disposable income in the U.S. — and spends more than $500 billion annually — Boomers remain a crucial target for nearly every brand category. What media are Boomers using, and how are performance marketers most effectively reaching them? How are they responding to marketing messaging: where (and what) are they buying? And what’s changing as their technological fluency grows? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes a pair of creative and campaign experts — Script to Screen's Ken Kerry and THOR Associates' Fern Lee — who've helped brands target the Boomer market to discuss these questions and more. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #digitalmarketing #generationalwealth #generationaldifferences #boomers #babyboomers

Increasingly, marketing directors and CMOs are Millennials, and their managers and associates might even be Gen Z. All are digital-native professionals. How are performance marketing veterans demonstrating the value of linear and broadcast marketing channels to these digital-only folks? Is it through CTV, which is still searching for a more optimal CPM? Is it giving better education? If the marketing spend is finite, and directors and CMOs are allocating spend across a variety of channels, how do direct-to-consumer broadcast channels get their fair share of the budget in relation to digital? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes a trio of thought leaders — RLB Consulting's Rebecca Barr, Script to Screen's Alex Dinsmoor, and Kingstar Media's Mark Orton — to discuss how creative and media agencies are pitching the effectiveness of TV as a D2C outlet to these digital-first clients. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #digitalmarketing #cmo #performancemedia #webinar