Take 20 Upcoming Schedule

The 2024 U.S. presidential election has come and gone. While political experts and media look forward to what's next, marketers have lessons to learn from what just passed: the busiest and most expensive political advertising season on record. How were performance and D2C media buyers affected by this flood of advertising — not to mention other big events like the Summer Olympics and the now annual Q4 health insurance bonanza — and what can performance marketers and their agencies learn from both the creative and buying patterns that were part of the push? Were any new opportunities opened for D2C brands given the massive changes in TV technology over the past four to eight years? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes fellow council members Rebecca Barr of RLB Consulting, Douglas Bognar of Apex Media, and Carey Chase of Modus Direct to take a look back at what they learned. Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #polticaladvertising #politicalads #election2024 #electionadvertising #performancemedia #webinar

In the second of a quarterly series on performance marketing’s hottest categories, a panel of travel and hospitality marketing experts will share insights on how the vertical's data-driven marketing nature is playing a role in its current success. No matter which part of the travel puzzle you're talking about — hotels, resorts, airlines, review sites, and more — brands have access to a wealth of data on consumers. How are they activating this intelligence in their performance marketing efforts? And how can you expect brands to connect with a committed and knowledgeable consumer base to drive better results? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes LiveRamp's Tara Franceschini and Tripadvisor's Ian Kimball to discuss a series of quick-hitting questions. Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #travelmarketing #travelandhospitality #tripadvisor #liveramp #performancemedia #webinar #travel #travelbrands

As TV hardware, technological advances, and brand interest converge, it feels like shoppable TV’s moment — after two decades of stops and starts — may finally be here. From the addressability provided by streaming and CTV outlets to the ability of your smart TV to handle the purchase and payment process, it’s clear that true shoppability is available now. But how can performance brands find the right opportunities to capitalize and create a new booming marketplace? PDMI Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes Leap Media Group's Chris Pizzurro and Boston Associates' Ronald Pruett — performance media experts well versed in the long march toward shoppability — to discuss what the D2C world needs to know now — and in the coming months. Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/thepdmi #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #shoppableTV #shoppablevideos #performancemedia #webinar #mediabuying #mediasales #performancebrands