Powered by LANYTO
Next Event: Jan. 25, 2022
The PDMI New Product Showcase, powered by LANYTO, is a series of events designed to offer qualified new product owners the opportunity to safely present to and receive feedback from industry professionals actively looking for innovative, problem-solving solutions.
The PDMI is proud to present four New Product Showcases — three virtual and one in-person — in 2021. If you’re a new product owner interested in showcasing your product, please contact the LANYTO team to learn more about how you may become a presenter. Click here to connect with LANYTO Founder Tony Kerry via email.
With around 20 product presentations spread over a series of distinct presentation pods, it's easy for attendees to pop in and out of the sessions during the event (and the presentation videos that will be shared online following each event), depending on the product categories you're interested in. Who knows: whether a new product owner or an interested viewer, you may walk away with a deal!
Oct. 4-6, 2021
Hard Rock Hotel, San Diego
1 p.m. EDT/10 a.m. PDT
New product owners pitch their products to industry experts at this live-streamed virtual event.
Friday, Jan. 25, 2022
1 p.m. EDT/10 a.m. PDT
View the most recent New Product Showcase
On Aug. 19, nine products were highlighted and reviewed by our expert panel. To watch any of these new product presentations, simply click the “view now” button.
MEET THE PANEL OF EXPERTS
LANYTO | Founder and Managing Partner
Since 1990, Tony Kerry has been working with and educating corporate marketers, direct marketers, and entrepreneurs alike on the merits of direct response television advertising. As a partner and principal at Script to Screen and M2 Marketing & Management Services for more than 22 years, he helped secure more than 650 Infomercials and DRTV projects, yielding more than $5 billion in revenue for clients, helping Script to Screen become a worldwide market leader in the production of infomercials and DRTV spots. Kerry’s extensive client list includes: Bare Escentuals, Bose, Braun, Estee Lauder, Guthy-Renker, Nutrisystem, Oreck, P&G, Rosetta Stone, and Shark/Ninja. For the past eight years, he has been building LANYTO and helping their emerging brands secure global DRTV, social media, and live shopping funding and marketing partnerships.
Car Wash Pass | Co-Founder
Adam MacDonald is the founder of Take 2 Direct, an infomercial production and campaign management company. He has produced more than 300 direct response television commercials since 2001. Notable projects include: Hooked On Phonics, Honeywell Quiet-Clean Air Purifier, The Ding King, MDLive, and the Wolfgang Puck online cooking school. MacDonald was the author of the monthly From the Lab, published more than 80 times in Response Magazine. MacDonald has a bachelor's degree from Southern Methodist University and an master's degree from Pepperdine.
M2G Media | Executive Producer
Chad Murdock, president, M2G Media: Chad Murdock is an executive producer, producer/director, marketer, and writer with more than 35 years of creative, marketing, and management experience. He continues to be one of the most creative innovators in direct response media, and now, in moving direct response strategies into social media and e-commerce. Murdock has worked on joint projects with companies and products such as SC Johnson, Estee Lauder, Your Baby Can Read, Epson, Time-Life Music & Video, Hooked on Phonics, Body Flex, HSN, QVC, Select Brands, Braun, Bell South, Fitness Quest, Tony Little Enterprises, Nissan, Hoover, and Warner Vision