March 9-11, 2021

As the global COVID-19 pandemic continued, the Performance-Driven Marketing Institute (PDMI) once again transitioned a planned in-person event into a multi-day virtual educational event: PDMI East Virtual, held live via GoTo Webinar on March 9-11.

PDMI East Virtual offered 10 insightful educational sessions, touching on topics like direct-to-retail marketing, data privacy, e-commerce, media attribution, Hispanic marketing, and more! Click the Sessions & Speakers menu button above for more information on the events.


PDMI members can click here to log in to the member-only area of the website now to view any of the 10 webinars in their entirety.

We look forward to announcing the location and dates for an in-person PDMI East 2022 in Miami Beach, Fla. Keep an eye on your email, social media, and this page for updates.


Sponsored by


DISH Media

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Extreme Reach

Extreme Reach is the market leader in the ingest, preparation, and delivery of short- and long-form direct response video content and programming. Our modern, cloud-based technology solves critical pain points, eliminates workflow friction, and enables teams to move faster and be more successful across an increasingly complex landscape. 


Kingstar Media

Kingstar Media has a track record of buying and executing media that sells products and introduces services to Canadians. Leveraging the power of TV, radio, digital, print, and OOH, Kingstar has established itself as the premium DR agency in Canada


Lockard & Wechsler Direct

Lockard & Wechsler (LWD) is a full-service performance marketing agency. Since 1991, the agency’s focus has been on making media make money for its clients. Measurement means everything at LWD.


MeTV/Weigel Broadcasting

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Paymerang’s award-winning electronic payables solution provides a simple, secure, and profitable way to pay your vendors – saving clients hundreds of hours each year and reducing the risk of payment fraud. Paymerang processes billions in payments annually for clients from coast to coast in all verticals and includes more than 400,000 suppliers who receive payments electronically.



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Venable LLP

Venable LLP is a national, full-service law firm with an award-winning Advertising and Marketing practice. Our attorneys deliver services around the world, providing advice and strategies for establishing, protecting, and growing your brand.



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