March 9-10, 2021

As the global COVID-19 pandemic has expanded in intensity during recent months, the Performance-Driven Marketing Institute (PDMI) has once again transitioned a planned in-person event into a multi-day virtual educational event: PDMI East Virtual, held live via GoTo Webinar on March 9-10.

PDMI East Virtual will offer eight insightful educational sessions, touching on topics like direct-to-retail marketing, data privacy, e-commerce, media attribution, Hispanic marketing, and more! Click the Sessions & Speakers menu button above for more information on the events and — as each webinar is finalized — keep an eye on this page, your email, and our social media outlets for special announcements.

Registration for PDMI East Virtual is just $99 for non-members — but is absolutely FREE for employees of PDMI member companies. If you work for a PDMI member company, when filling out the registration form, simply enter PDMIMEMBER (no spaces, all caps) in the Discount Code field. Simply click the "Register" button below to join us on March 9-10.



 PDMI Member Registration:

Free (use the Discount Code PDMIMEMBER)

Non-Member Registration:


Though the pandemic is currently at its toughest point yet across much of the U.S., the recent approval and delivery of the first vaccines for COVID-19 gives us all hope that the second half of 2021 will see a return to normalized business and travel schedules. The PDMI remains bullish on the opportunity to host PDMI West 2021 at San Diego's Hard Rock Hotel, Oct. 4-6.


Sponsored by


DISH Media

Visit our website:


Extreme Reach

Extreme Reach is the market leader in the ingest, preparation, and delivery of short- and long-form direct response video content and programming. Our modern, cloud-based technology solves critical pain points, eliminates workflow friction, and enables teams to move faster and be more successful across an increasingly complex landscape. 


Kingstar Media

Kingstar Media has a track record of buying and executing media that sells products and introduces services to Canadians. Leveraging the power of TV, radio, digital, print, and OOH, Kingstar has established itself as the premium DR agency in Canada


Lockard & Wechsler Direct

Lockard & Wechsler (LWD) is a full-service performance marketing agency. Since 1991, the agency’s focus has been on making media make money for its clients. Measurement means everything at LWD.


Venable LLP

Venable LLP is a national, full-service law firm with an award-winning Advertising and Marketing practice. Our attorneys deliver services around the world, providing advice and strategies for establishing, protecting, and growing your brand.

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