PDMI Winter Seminar Series
Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.
The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.
More information about and the chance to register for additional upcoming events is coming soon!
The Future of Advertising (and Risk Mitigation)
Thursday, March 14
2 p.m. EST/ 11 a.m. PST
Presented by the Women’s Leadership Council
Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — will present a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein and Sarah LaVoi, partners at Baker Hostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk.
Speakers include:
Linda Goldstein
BakerHostetler
Linda Goldstein is a member of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune500 and Fortune100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal,CNBC, NBC’s TODAY Show, Adweek, Advertising Age,and the National Law Journal.
Sarah LaVoi
BakerHostetler
Sarah La Voi is a partner in the Chicago office of BakerHostetler. She focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, she provides counsel to clients on forming strategic advertising and brand partnerships and creating in- house systems to manage clearance risk operationally. She also assists with advertising review and compliance, both self-regulatory and regulatory.
Leigh Zeiser
BakerHostetler
As senior manager of innovation at BakerHostetler, Leigh Zeiser champions the development and deployment of innovative technologies and processes to help the firm and its clients create a competitive advantage. With a focus on artificial intelligence (AI), she engages in deep analyses of people, process, and technology to build trust, manage change, and drive process adoption. Zeiser uses proactive partnering across diverse business units to understand the desired end state and ensure attorneys can quickly and confidently meet complex, changing legal, business, and compliance demands.
