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PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

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The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.

 

More information about and the chance to register for additional upcoming events is coming soon!

AI Applications Creating Success Today

 

Tuesday, Feb. 13

2 p.m. EST/ 11 a.m. PST

Presented by the E-Commerce Council

 

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from a group of PDMI member company leaders about what's working right now in AI.

Speakers include:

  • Ranga Bodla, Oracle NetSuite

  • Michelle Clayton, PremiumMedia360

  • Ranjit Mulgaonkar, Flatworld Group 

  • Gregory Silvano, Buyist

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Ranga Bodla

Oracle NetSuite

Ranga Bodla is vice president of field and industry marketing at Oracle NetSuite, where he is chartered with driving the overall strategy and go-to-market success across NetSuite’s entire industry portfolio, including software, manufacturing, and services. He has more than 20 years of experience in product management and marketing in the software industry. Prior to joining NetSuite in 2010, he led marketing for SAP’s governance, risk, and compliance portfolion. He holds a bachelors’ degree in chemical engineering from Trinity University.

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Michelle Clayton

PremiumMedia360

Michelle Clayton is the chief operating officer at PremiumMedia360, a data-automation company focused on solving media workflow gaps for agencies and sellers. She has 24-plus years of experience working in ad tech, having spent much of that time at Mediaocean, where she managed client relationships with agencies including Publicis, IPG, Dentsu Aegis, and Havas Media. She has a deep knowledge of media stewardship across linear and digital media. Clayton has a bachelor’s degree in marketing from Dublin Business School, Ireland.

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Ranjit Mulgaonkar

Flatworld Group

Ranjit Mulgaonkar is the founder and CEO of Flatworld Group, a full-service Amazon Agency that helps product companies maximize the benefits of Amazon. He brings 25-plus years of senior executive management experience in online marketplaces, e-commerce, SAAS, internet, and digital imaging. Mulgaonkar has multifaceted leadership experience in general management, business development, corporate development, global partnerships, and international operations. His experience includes executive positions at Amazon, Avalara, Telebrands, DNA Response, Adobe (Aldus), and Xerox.

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Gregory Silvano

Buyist

Gregory Silvano has whitewater rafted down all 300 miles of the Grand Canyon, scuba dived the Blue Hole in Belize, and summited Mt. Kilimanjaro in Tanzania. He was a drill sergeant in the U.S. Army and, in his downtime, runs Buyist.

Seasonal Seminar Series: Has E-Commerce Replaced Retail?
58:21
Seasonal Seminar Series: Golden Girls
56:55

Seasonal Seminar Series: Golden Girls

Where does the time go? As we approach the end of Q4 and reflect on 2023, it’s heartwarming to identify the moments of this year that were pivotal. We know that the PDMI Women’s Leadership Council was instrumental in creating unity in our community. This session promises to be personal, as a few of our media “Golden Girls” speak to 2023’s eclipse from light to darkness and the return. Management styles differ with resolution and conviction. These mini-case-studies are meant to inspire. We are strong and stay strong by learning from each other. Speakers include: Lissie Perkins, Casual Precision; Karyn Schultheiss, TouchPoint Integrated Communications; Kaitlin Stebbins, Samsung Ads; Theresa Weed, Yangaroo; Fern Lee, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtvmarketing #drtvmedia #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing #womenscouncil #womensleadership #challenges #opportunities
Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value
51:07

Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value

Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge? Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers' average purchase value, average purchase frequency, and average customer lifespan. Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #customerexperience #customerlifetimevalue #CLV #lifetimevalue #LTV #customerloyalty #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing

Past Seasonal Seminar Series Videos

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