PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.


Launched in summer 2020, the PDMI's Seasonal Seminar Series now has more than a dozen webinars in the books. And keep an eye out for more webinar events, coming soon!

Too Late for TikTok?


Wednesday, Feb. 23

2 p.m. EST/11 a.m. PST

You’ve heard the buzz: TikTok’s viral videos are everywhere. You’ve seen the stats: bigger than YouTube?! But you have yet to get into this new performance marketing channel. You know you have the creative assets — or at least the creative concepts. But how do you use them? Is TikTok right for performance marketers — and, if so, how can you get started tomorrow? The PDMI E-Commerce Council welcomes experts in social media marketing’s latest craze to help you answer these questions, and more.


  • Lindsey Carnett, CEO & president, Marketing Maven

  • Eric Morgan, president, Elemerce



  • Gregory Silvano, CEO, Mojo