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PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

PDMI Winter Seminar Series logo

The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.

 

More information about and the chance to register for additional upcoming events is coming soon!

Is It Harder to Get a Paying Customer?

Thursday, Feb. 13

2 p.m. EST/ 11 a.m. PST

Presented by the E-Commerce Council

 

Consumer response and e-commerce storefronts are as fragmented as the performance media that drives new customers to buy new products. Social media, affiliate marketing, buy-now, pay-later platforms — and more: all of these concepts were meant to make driving and closing sales easier for performance marketers, but they’ve come with their own complications. 

 

Join the PDMI’s E-Commerce Council and leading experts as they tackle the question marketers and brands are asking more and more: is it harder now to get a paying customer?

Speakers include:

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Eileen Fraser
Intelligent Handshake​

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Brian Young
Verde Payments/IPpay

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Gregory Silvano

Buyist

Moderator

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns
57:56

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia

Past Seasonal Seminar Series Videos

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