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PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

The PDMI's Winter Seminar Series features live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on the next scheduled event — and to view video past Seminar Series events.

More information about and the chance to register for additional upcoming events is coming soon!

The Future of Advertising (and Risk Mitigation)

Thursday, March 14

2 p.m. EST/ 11 a.m. PST

Presented by the Women’s Leadership Council

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — will present a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein and Sarah LaVoi, partners at Baker Hostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk.

Speakers include:

Linda Goldstein

BakerHostetler

Linda Goldstein is a member of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune500 and Fortune100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal,CNBC, NBC’s TODAY Show, Adweek, Advertising Age,and the National Law Journal.

Sarah LaVoi

BakerHostetler

Sarah La Voi is a partner in the Chicago office of BakerHostetler. She focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, she provides counsel to clients on forming strategic advertising and brand partnerships and creating in- house systems to manage clearance risk operationally. She also assists with advertising review and compliance, both self-regulatory and regulatory.

Leigh Zeiser

Leigh Zeiser

BakerHostetler

As senior manager of innovation at BakerHostetler, Leigh Zeiser champions the development and deployment of innovative technologies and processes to help the firm and its clients create a competitive advantage. With a focus on artificial intelligence (AI), she engages in deep analyses of people, process, and technology to build trust, manage change, and drive process adoption. Zeiser uses proactive partnering across diverse business units to understand the desired end state and ensure attorneys can quickly and confidently meet complex, changing legal, business, and compliance demands.

Seasonal Seminar Series: Finding Your Potential and Living Your Best Life

59:52

Seasonal Seminar Series: Finding Your Potential and Living Your Best Life

Setting and attaining goals leads to a clear purpose, allowing you to embrace life changes, learn new things, and grow. This 60-minute webinar — created by the PDMI’s Women’s Leadership Council — will lean into finding your passion and understanding who you are, so that what you do — both personally and professionally — is fulfilling. Speakers include: Eileen Fraser, Intelligent Handshake; Jenny Parrish, Ringba; Gina Pomponi, Bluewater; Sandra Rosales, Dial800; and Fern Lee, THOR Associates (moderator). Join the PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #ecommerce #directresponse #performancemedia #summerseminarseries #d2cmarketing #d2cmedia #mentorship #careeradvice #personaldevelopment #womensleadership

Seasonal Seminar Series: Hot Potato — 10 Things Performance and E-Commerce Leaders Are Excited About

01:00:51

Seasonal Seminar Series: Hot Potato — 10 Things Performance and E-Commerce Leaders Are Excited About

Though navigating the e-commerce landscape can be tricky for performance marketers and their agency and vendor partners, opportunities to find success continue to abound. New technologies, emerging outlets, and other areas of growth are consistently arriving — and the experts on the PDMI’s seven member councils are here to share the things they’re most passionate about in the industry right now! Join this group of leaders as they play hot potato with their intriguing and enlightening thoughts on where performance marketing can go next. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #ecommerce #directresponse #performancemedia #springseminarseries #d2cmarketing #d2cmedia #AI #ctv #greenguides #lineartv #retailmedia

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

57:56

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia

Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)

01:02:46

Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — is a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein, Sarah LaVoi, and Nichole Sterling, partners at BakerHostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #generativeai #genai #directresponse #web3 #web3technology #datacollection #dataprivacy #seasonalseminarseries #riskmitigation #winterseminarseries #bakerhostetler

Seasonal Seminar Series: AI Applications Creating Success Today

01:02:53

Seasonal Seminar Series: AI Applications Creating Success Today

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from Oracle NetSuite's Ranga Bodla, PremiumMedia360's Michelle Clayton, Flatworld Group's Ranjit Mulgaonkar, and Buyist's Gregory Silvano in a conversation presented by the association's E-Commerce Council about what's working right now in AI. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #aisolutions #directresponse #seasonalseminarseries #winterseminarseries #oracle #netsuite #flatworldgroup #buyist #premiummedia360

Seasonal Seminar Series: The Skinny on Linear

59:54

Seasonal Seminar Series: The Skinny on Linear

The PDMI Women's Leadership Council presents a roundtable conversation among a quartet of media outlets, discussing the challenges and opportunities for performance marketers looking to invest in linear TV media. Hear from experts representing traditional broadcast, cable, and satellite media, as they share the truth about the still massive linear TV audience, how their networks are maximizing opportunities for performance brands in the shifting media landscape, and what to expect in the coming months and years. Speakers include: Maria Kennedy, FETV; Jeff Nash, Weigel Broadcasting/MeTV; Alexis Rosenberg, DISH Media; Luke Tarby, A+E Networks; and Caitlin Haire, Cannella Media (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #linearTV #traditionalTV #CTV #OTT #streaming #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtv #drtvmedia #directresponse #seasonalseminarseries #summerseminarseries #d2cmarketing #AEnetworks #dishmedia #fetv #metv

Seasonal Seminar Series: Fearless Predictions for 2024

58:47

Seasonal Seminar Series: Fearless Predictions for 2024

As we look deeper into 2024, what’s the buzz? How things play out in the linear/streaming/CTV wars remains of paramount importance to brands and their media buyers. At the same time, new technologies continue to change the performance marketing game. What's next? In this one-hour webinar, leaders from the PDMI's Workshop Council and other PDMI member companies will share their visions of what the new year holds in store for performance marketers. Speakers include: Joseph Gray, DRMetrix/iSpot.tv; Lucio Maramba, Maramba Insights; Lori Zeller, THOR Associates; and Andrea Pass, Andrea Pass Public Relations (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/thepdmi #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #predictions #fearless #2024predictions #drtvmarketing #drtv #directresponse #seasonalseminarseries #winterseminarseries #ispottv #THORassociates

Seasonal Seminar Series: The Perks of Using Original Music in a D2C Campaign

01:00:54

Seasonal Seminar Series: The Perks of Using Original Music in a D2C Campaign

Original music in performance marketing creative is not only a valuable way to upgrade the quality of your campaign: it can also earn you some money back! The PDMI Workshop Council presents a trio of original music and music publishing experts serving performance and D2C marketers in a conversation with council member Joseph Gray of iSpot.tv about what performance marketers should know about the music aspects of their ad creative and ways that marketers actually can make money from music royalties from their TV ads. Speakers include: Jeffrey de Veer, IMRA Music Publishing; Bryan Miller, Sensory Overload Music; and Pat Rickey, Downpat Music. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #creative #originalmusic #jingle #musicroyalties #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing

Seasonal Seminar Series: Has E-Commerce Replaced Retail?

58:21

Seasonal Seminar Series: Has E-Commerce Replaced Retail?

Brick-and-mortar retailers are continuing to struggle in the face of an array of issues: theft, declining sales results, and difficult PR, to name a new. More and more often, consumers will go out to grab an item, but the idea of “going shopping” is on the decline. In this vacuum, e-commerce has continued to expand its reach and power, as consumers turn to the web to get the products they need. Hear from members of the PDMI's E-Commerce Council about this shift, and how performance marketers should position themselves. Speakers include: Eileen Fraser, Intelligent Handshake; Ranjit Mulgaonkar, Flatworld Group; Gregory Silvano, Buyist (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #retailsales #retailshopping #drtvmarketing #amazon #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing

Past Seasonal Seminar Series Videos

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