PDMI Winter Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

The PDMI's Winter Seminar Series will feature two live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Simply scroll down for more information on each — and to register in advance.


Launched in summer 2020, the PDMI's Seasonal Seminar Series now has four webinars in the books — see the bottom of this page to watch any of those Summer and Fall events.

The State of Media

Tuesday, Jan. 26

2 p.m. EST/11 a.m. PST

After the upheaval of 2020 — the coronavirus pandemic, election media spending, and more — what does the landscape of performance-based media look like as we begin 2021? Hear from leaders of key media outlets about how healthy the space is, what challenges lay ahead, and what a "new normal" might look like in this special event presented by the PDMI's Workshop Council.

The webinar's speakers are:

  • Christine Georgakakis, vice president of direct brand marketing and advertising, REELZ Network

  • Brian Norris, senior vice president, direct to scale, NBCUniversal

  • Mark Sullivan, vice president of convergent ad sales, ViacomCBS

Christine Georgakakis

Brian Norris

Mark Sullivan

Are Your Business Payments Safe?

February 2021: Date/Time TBD

Did you know your current check processing is posing risks and exposing your AP payments to payment fraud risks? With internal and external threats on the rise, accounting teams have no time to lose in mitigating the risks of payment fraud, safeguarding sensitive banking information, and ensuring the integrity of the accounting system. Electronic payment solutions, such as virtual cards and ACH transactions, provide greater protections than paper checks, mitigating the risk of payment fraud.

Join a trio of leaders to learn how your company can help your accounts payable team can eliminate check writing and start making secure vendor payments today. 

More information and your opportunity to register coming soon.

Did you miss the webinars during the PDMI Fall Seminar Series? Click on the videos below to watch each of those events, including sessions — featuring members of the PDMI's Workshop Council — discussing lessons learned during the pandemic as well as fearless predictions for 2021.

Did you miss our July and August events — the PDMI Summer Seminar Series? Click on the videos below to watch each of those events, featuring Amazon expert Shannon Roddy and marketing industry guru Tim Ash.

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