Introducing PDMI University
Class Is In Session!
Level up your skills in performance marketing! The PDMI's comprehensive, 10-course online program designed for marketing professionals who want to stay ahead in the fast-evolving world of performance and direct-to-consumer marketing is open for enrollment now!
Expert-led Courses
Learn from top industry professionals.
Flexible and On-Demand
Study anytime, anywhere.
Actionable Insights
Practical knowledge you can apply immediately.
Whether you’re a seasoned pro or just starting out, this program is your key to mastering the latest trends, tools, and techniques in performance marketing.
Pricing is all-inclusive — you get all 10 courses for a single low price!
Take your career to the next level!
Courses Available Now
A trio of performance marketing experts share insights on how to integrate various facets of a multichannel marketing effort.
Instructors: Lucio Maramba, Maramba Insights; Chris Foster, Modern Postcard; Mary Ann Bautista, Turborank
Public relations, influencer marketing, and affiliate marketing can push your D2C campaign to new heights, as long as you use them the right way.
Instructors: Lindsey Carnett, Marketing Maven; Ariel Brooks Benz, BB3 Advertising; Randal Shaheen, BakerHostetler
Leaders in performance marketing law share insights on the regulatory landscape for D2C brands and the agencies and vendors serving them.
Instructors: Len Gordon, Venable LLP; Linda Goldstein, BakerHostetler
Understand the basics of a DRTV campaign, how the media works, and how to measure your success in today’s tech-driven environment.
Instructors: Fern Lee, THOR Associates; Joseph Gray, iSpot.tv/DRMetrix
More Courses Coming Soon
D2C Business Models and Channels
Fundamentals of D2C Financial Models
The Secret to Powerful D2C Video
TV Media II: Streaming and CTV
Hispanic Media & Marketing
The Growing Audio Market