The PDMI University Council is responsible for ideating and creating the curriculum and coursework for the association's continuing education program designed for performance and D2C marketing professionals. With courses planned across all key areas of performance marketing — and at all levels, from those new to the space to C-level suiteholders looking to maximize their knowledge — PDMI University will launch in 2024 with a series of classes sure to provide insights to all involved in the space.
Council Members

CHAIRPERSON
Greg Sarnow
Allegro Response Teleservices
Founder & CEO
greg@allegroresponse.com
512-301-5900
Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.

Harold Hance is managing partner of Leap Fulfillment Services and Mountain Valley Integrated Solutions in Plattsburgh, N.Y. The companies offer a turnkey solution for the order fulfillment services and warehouse management needs of their clients.

Lindsey Carnett
Marketing Maven
CEO and President
lindsey@marketingmaven.com
310-994-7380
marketingmaven.com
Lindsey Carnett is the CEO and president of Marketing Maven. She founded the company in 2009, after leading integrated communications campaigns for firms and private industries across the world. With nearly two decades of experience in direct-to-consumer marketing, Carnett is a trusted public relations advisor to national and international organizations and has been named an Enterprising Women Award Winner, Top Woman in Public Relations by PR News, a Top Woman in Media, and featured in the Forbes Most Powerful Women Business Leader issue. Carnett has offered expert insight via news outlets like CNBC, TheStreet.com, National Public Radio (NPR), The Doctors, USA Today, PR Week, Forbes Woman, Medium, Gizmodo and Thrive Global. She also taught a social media content course and wrote curriculum for Academy of Art University. Named one of the Most Entrepreneurial Companies in America by Entrepreneur Magazine’s Entrepreneur 360 Awards, and one of the Fastest Growing Companies in America by Inc. 5000 for two consecutive years, Marketing Maven specializes in international and domestic public relations, social media, reputation management, direct response marketing, U.S. product launches, SEO, event PR, and influencer marketing.

Asieya Pine
Lockard & Wechsler Direct
President
apine@lwdirect.com
914-250-0241
lwdirect.com
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.

Chris Foster
PCM Integrations
Chief Evangelist
chris.foster@postcardmania.com
800-628-1804
pcmintegrations.com
Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. As a marketing and branding executive, he understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally.

Linda Goldstein is a nationally recognized leader in advertising, marketing, digital media, and gaming law. She regularly counsels and advises Fortune 100 and 500 companies and other market leaders across a broad spectrum of industries. Goldstein advises on complex matters involving digital and mobile marketing, social media, campaigns, influencer marketing, consumer reviews, e-commerce subscription and membership programs, ad-tech, privacy, and the evolving use of AI in the advertising and media industries. Her practice involves representing clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general and other federal and state agencies. She has successfully handled some of the highest-profile, bet-the-company and precedent-setting cases. Her insights have appeared in The New York Times, The Wall Street Journal, CNBC, and NBC’s TODAY Show, and she is a frequent speaker at prominent industry conferences.
