Government Affairs Council
Protecting marketers and monitoring the regulatory regime.
The PDMI's Government Affairs Council follows all regulatory developments affecting the performance-driven and direct-to-consumer marketing industries. The Council weighs in on behalf of members where and when it's deemed appropriate by PDMI staff and members. Its members will also highlight important information in PDMI publications on various regulatory and legal developments at the federal, state, and local levels.
Edward Glynn, a partner at Locke Lord, offers his clients decades of experience in advising leading consumer products and services, pharmaceutical and dietary supplements, and advertising and marketing companies on federal and state regulatory matters, government investigations, and litigation. He provides strategic business counseling involving consumer protection, marketing, and trade regulation issues. As a former senior official in the Federal Trade Commission (FTC), Glynn’s practice includes advising clients facing federal and state regulatory investigations, including FTC investigations; and reviewing advertising campaigns for compliance with regulatory requirements. He also actively represents clients in proceedings before the National Advertising Division of the Council of Better Business Bureaus.
Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She rprovides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.
Leonard Gordon, co-chair of Venable’s Advertising and Marketing Group, is a skilled litigator who leverages his significant experience working for the Federal Trade Commission (FTC) to help protect his clients’ interests and guide their business activity. Gordon regularly represents companies and individuals in investigations and litigation with the FTC, state attorneys general, the Department of Justice (DOJ), and the Consumer Financial Protection Bureau (CFPB). He also represents clients in business-to-business and class-action litigation involving both consumer protection and antitrust issues.
Alexandra Megaris is partner at Venable LLP in New York. Megaris focuses on complex regulatory investigations and government enforcement matters involving state attorneys general, the Federal Trade Commission (FTC), the Consumer Financial Protection Bureau (CFPB), state regulatory agencies, and the U.S. Congress. She also works closely with Venable's government affairs team in advocating for clients before these agencies. She has extensive experience with consumer protection laws, such as state unfair, deceptive, and abusive practices (UDAAP) laws, the FTC Act, the Consumer Financial Protection Act, the FTC's Telemarketing Sales Rule, and product-specific regulations including those regulating credit reporting, loan servicing, and debt collection.
Randy Shaheen has more than 30 years of experience as an advertising attorney. A member of BakerHostetler's Advertising, Marketing and Digital Media team, he represents clients before a variety of regulatory agencies, including the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), National Advertising Division (NAD) and state attorneys general, and he is sought after for his handling of multijurisdictional matters. Randy's background facilitates practical insight: He has a significant history with matters related to privacy and data security, marketing to children, "green" claims, dietary supplements, claims of weight loss and health and performance, comparative claims, the use of surveys and "Made in the USA" claims.
Members of the Government Affairs Council are regular contributors to PDMI publications and at PDMI events.
Venable attorney Alexandra Megaris discusses the Regulatory Landscape in 2019 at the 2018 PDMI Summit in Las Vegas. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.
Three leading attorneys Ed Glynn, Linda Goldstein and Leonard Gordon held a Regulatory Review at PDMI West 2019 in San Diego. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.
Alexandra Megaris and Leonard Gordon discussed the Pitfalls and Challenges in Performance Marketing at PDMI East 2019 in Miami. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.
FTC Considers Expanded Regulation of Negative Option Marketing Programs
By Linda A. Goldstein
Subscription-based marketing is one of the fastest growing trends in direct-to-consumer (DTC) marketing today.