E-Commerce Council

Focused on all topics related to consumers shopping on an e-commerce platform.

The PDMI’s E-Commerce Council focuses on all topics related to consumers shopping on an e-commerce platform. Why are they there? How did they get there? How will they transact? And how can the merchant not only close the sale, but maintain them as a contact? Members of the council are merchants, platform builders and hosts, and vendors — all of whom share an expertise germane to the expanding e-commerce world, from payments to conversion metrics to fraud concerns, and more.

Council Members



Gregory Silvano






Greg Silvano, CEO of Mojo, has white water rafted down all 300 miles of the Grand Canyon, scuba dived the Blue Hole in Belize, and summited Mt. Kilimanjaro in Tanzania. He was a drill sergeant in the U.S. Army and, in his downtime, runs Mojo.


Robin Behar

In Clover Marketing






In 2000, Robin Behar co-founded In Clover Marketing to help brands develop successful direct response marketing campaigns at any stage of the growth curve. Launching her career at iconic media agency Williams Television Time, Behar managed “first-ever” turnkey infomercial projects for Kal Kan Foods, Quaker State Motor Oil, and Hoover Vacuum. Internationally, she is a recognized leader managing global launches for Flex Seal, Total Gym, and Mighty Putty. As a business operator, Behar transformed the QVC legacy brand Table-Mate into a successful DRTV business, selling millions worldwide. In 2016, in the face of a changing retail environment, she led the business through a digital transformation, driving 270-percent growth. Achieving No. 1 Best Seller on Amazon — with tens of thousands of 4.5-star reviews — Behar led a successful seven-figure exit in 2021.


Lindsey Carnett

Marketing Maven

CEO and President





Lindsey Carnett is the CEO and president of Marketing Maven. She founded the company in 2009, after leading integrated communications campaigns for firms and private industries across the world. With nearly two decades of experience in direct-to-consumer marketing, Carnett is a trusted public relations advisor to national and international organizations and has been named an Enterprising Women Award Winner, Top Woman in Public Relations by PR News, a Top Woman in Media, and featured in the Forbes Most Powerful Women Business Leader issue. Carnett has offered expert insight via news outlets like CNBC, TheStreet.com, National Public Radio (NPR), The Doctors, USA Today, PR Week, Forbes Woman, Medium, Gizmodo and Thrive Global. She also taught a social media content course and wrote curriculum for Academy of Art University. Named one of the Most Entrepreneurial Companies in America by Entrepreneur Magazine’s Entrepreneur 360 Awards, and one of the Fastest Growing Companies in America by Inc. 5000 for two consecutive years, Marketing Maven specializes in international and domestic public relations, social media, reputation management, direct response marketing, U.S. product launches, SEO, event PR, and influencer marketing.


Linda Goldstein







Linda Goldstein is co-leader of BakerHostetler’s Advertising, Marketing & Digital Media team. She provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission (FTC), state attorneys general, district attorneys, and other federal and state agencies. Goldstein spends a considerable portion of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, social influencers, native advertising, email and telemarketing, and more. Goldstein’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Adweek, Advertising Age, and the National Law Journal.


Matthew Kresge

DFO Global

Vice President of Marketing






Fern Lee

THOR Associates




Fern Lee, CEO of THOR Associates, is an award-winning marketing professional with a proven track record of creating and increasing brand awareness. A proud 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign, recognizing the “journey” to provide loyalty and asset values for multiple globally recognized brands. Lee is successful at applying direct response initiatives to the traditional and digital marketplaces with a unique expertise in branded-response omnichannel results. Earlier in her career, Lee was the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success around the world. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 14 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency that implements dynamic lead generation resulting in multiple consumer transactions. Under the THOR Associates umbrella, Lee is proud to have provided services to select clients such as: MetLife, AIG, Humana, J&J, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex.


David Stellato

Verve Direct

Chief Growth Officer






Ray Watson


Senior Vice President of Channel Partnerships and E-commerce





Ray Watson is senior vice president of channel partnerships and e-commerce for FlexPay, a payments authorization and decline recovery solution for subscription billers. He has more than 20 years of experience in the direct marketing and global payments industries. Prior to FlexPay, Watson held strategic business development and partner management roles with JPMorgan Chase, Ingenico ePayments (acquired by Worldline), and helped develop Litle & Co.’s channel partnership and lead generation process before its acquisition by Vantiv. In addition to payments, Watson has held senior leadership positions with Sempris, The Reunion Group, and AEGON Direct Marketing, where he focused on continuity, loyalty, and direct marketing programs. He earned his M.B.A. from Texas Christian University and resides in Dallas.