
Women's Council
Creating online education for performance marketers.
The PDMI Workshop Council is designed as an incubator for peer-to-peer education among PDMI members and the performance-driven marketing industry at large. Members of the Workshop Council band together to discuss and select the best available concepts for a series of webinars conducted and hosted by PDMI members.
Council Members

CHAIRPERSON
Andrea Pass
Andrea Pass Public Relations
Owner
andrea@andreapasspr.com
201-873-6087
www.andreapasspr.com
Andrea Pass is owner of Andrea Pass Public Relations. Her strength in relationships coupled with her knowledge of the ever-growing press base results in top-tier targeted media placements to increase brand awareness, reputation management, and sales. She focuses on such categories as consumer products, DRTV, small business, parenting, education, authors, food, health/wellness, and non-profit. Pass was a Leading Women Entrepreneur Top 25 Brand Builder and a DRMA Member of the Year Finalist. She serves on the Board of the United Inventors Association, as chair of the Workshop Council of the PDMI, and membership coordinator of the New Jersey Association of Women Business Owners.

Anat Freed
Kingstar Media
Senior Vice President, Media
anat@kingstarmedia.com
416-882-6132
www.kingstarmedia.com
Anat Freed joined Kingstar Media just after it was founded in 2003, as junior assistant and has worked her way up to senior vice president, media, and manages a team of 25. Skilled in media buying, customer service, analytics, and business development, Freed is committed to driving positive experiences and ROI for all clients — and demonstrating how lucrative and worthwhile it is to include Canada in your media and marketing plans. Kingstar Media is Canadian advertising agency based in Toronto, specializing in response-based, measurable media across multiple platforms including TV, radio, out-of-home, and — most recently — digital.

Christine Georgakakis
REELZ Network
Vice President, Direct Brand Marketing and Performance Advertising
cgeorgakakis@reelz.com
917-275-7415
www.reelz.com
Christine Georgakakis is senior vice president of advertising sales for the Reelz Network. She is responsible for leading the entire sales efforts of the organization, encompassing national ad sales and performance advertising. Georgakakis began her career at Lifetime, Television for Women. Her expertise building teams that solve challenges and foster innovation have positioned multiple media organizations at the forefront of industry. In 2018, she was named one of the top women in media by Folio and in 2020 she was named an industry leader by Cynopsis. Georgakakis, who holds a bachelor’s degree in mass media and communications and has studied executive leadership at Cornell University, serves on the Workshop Council and Women’s Council of the Performance-Driven Marketing Institute (PDMI).

Amy Mudge
BakerHostetler
Partner
amudge@bakerlaw.com
202-861-1519
www.bakerlaw.com
Amy Ralph Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Mudge works reflects the strength of her leadership.

Asieya Pine
Lockard & Wechsler Direct
President
apine@lwdirect.com
914-250-0241
www.lwdirect.com
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.

Lori Zeller
THOR Associates
Managing Partner
lori@thorassociates.com
917-715-7656
www.thorassociates.com
At THOR Associates, Lori Zeller is responsible for providing out-of-the-box turnkey solutions for operational efficiencies. Previous experience in both the marketing and healthcare industries has provided her with insights-driven leveraging skills. Zeller is a visionary in the conceptualization of direct and brand response marketing, able to execute integrated omnichannel creative strategies. Prior to founding THOR Associates with Fern Lee, Zeller was a life coach/business management consultant, and a chiropractor. She is an emerging abstract artist, having been accepted in museum and gallery exhibits throughout the United States (www.lorihopezeller.com). Zeller loves to cook, golf, fish, and takes pride in the role of “Doggy Mama” to her red mini poodle, Sushi.