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Introducing the 10X Power of Omnichannel Marketing
By Nick Pietropinto In my last article, I wrote about the reasons why your single-channel direct-to-consumer (D2C) digital and social...
How 1-800-DENTIST Used Ringba's Real-Time Bidding to Achieve 1 Million New Leads Sold
PDMI member company Ringba shares a new case study about how its client 1-800-DENTIST used its real-time bidding (RTB) technology to...
What to Do When Digital Marketing Hits a Wall
By Nick Pietropinto These days, it seems like digital marketing agencies are a dime a dozen. And each agency makes basically the same...
ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...
Exploring the Streaming Space: Where Marketers Dare to Go
Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have...
Podcast Advertising: How to Effectively Use It to Grow Your Brand
Podcasts have quickly become one of the most popular forms of content to deliver to users. According to the latest data from Edison...