A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

Affiliate marketing is a methodology where third-party media buyers drive potential customers to an advertiser's product or service — on...

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...

As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...

From a television advertising perspective, direct response media buying offers discounted rates to marketers on remnant inventory. These...

Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....