Direct-to-Consumer

PDMI Editorial

Read, research, and stay informed.

6 Major Holiday Scams and How to Identify Them This Season

Don’t let fraudsters steal your cheer this season. Here are ways you can stay safe while gearing up for the holidays. The most wonderful...

What's Next? Fearless Predictions for 2023

Leaders from the PDMI’s member companies share their visions of what the new year holds in store for performance marketers. By Thomas...

A Case for Continued Ad Spending During a Recession

You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...

PDMI Spotlight: Lessons Learned, Reflections Earned

Frank Cannella looks back, shares wisdom, and prepares to leave Cannella Media DTC ready for its next 40 years. By Thomas Haire This is a...

How to Add Incremental Revenue via CTV Advertising in Canada

In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...

Inevitable: Blockchain Adoption in the Ad Industry

By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...