When Being a ‘Niche’ Network Becomes a Superpower
While major services grapple with monthly churn rates as high as 6 percent (Antenna, 2025), specialized niche networks are seeing record retention.
Top 5 Tips for Getting Started in Programmatic TV
By Chris Pizzurro Getting started in TV advertising using programmatic tools can be daunting for both newcomers and traditional TV buyers and sellers. After honing our skills in this space during the past three years, Leap Media Group is happy to offer our top 5 tips to brands, buyers, and sellers. These are not “Programmatic 101” topics, as those can be found with a simple Google search. These are practical tips for running the efficient operation that those in performance
Protecting Music Royalty Income in the AI Era of Direct-to-Consumer (D2C) Advertising
How can you still generate music royalties for spots and infomercials? The key is to use AI as a tool to enhance your original compositions.
Who Is RMT? Leaders in Contextual Marketing Measurement and One of the PDMI's Newest Members
RMT is focused on how effectively an ad persuades, tying it directly tied to ROAS, the outcome advertisers truly care about.
Types of Digital Marketing: A Comprehensive Guide to Modern Growth Channels
Modern digital marketing is not a single tactic or channel. It is a coordinated ecosystem of strategies that work together to attract attention, create demand, convert interest into action, and maintain long-term customer relationships.
Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.