PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...

How brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...

By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...

A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

Affiliate marketing is a methodology where third-party media buyers drive potential customers to an advertiser's product or service — on...

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...