Who Is RMT? Leaders in Contextual Marketing Measurement and One of the PDMI's Newest Members
RMT is focused on how effectively an ad persuades, tying it directly tied to ROAS, the outcome advertisers truly care about.
Types of Digital Marketing: A Comprehensive Guide to Modern Growth Channels
Modern digital marketing is not a single tactic or channel. It is a coordinated ecosystem of strategies that work together to attract attention, create demand, convert interest into action, and maintain long-term customer relationships.
Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.
Unlocking Precision in Omnichannel Campaigns with Life Event Triggers and Attribution Models
Life event triggers — an essential third-party data source — have become a game-changer for omnichannel, digital-first campaigns.
Partnership-Powered Performance
Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.
Search Engine Marketing (SEM): A Complete Framework for Demand Capture, Growth, and Profitability
Search Engine Marketing (SEM) is the practice of capturing existing demand across search engines through paid and organic visibility strategies.