PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...

By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...

A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

Affiliate marketing is a methodology where third-party media buyers drive potential customers to an advertiser's product or service — on...

Performance marketing is marketing based solely on business outcomes and data. While brand marketing is used to grow recognition and...

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...