Attribution and Transparency: Empowering Smarter Marketing Decisions with Third-Party Data
At the heart of both attribution and transparency in data-driven marketing is strong third-party data.
DR Creative Legend Bruce Dworsky Passes Away
Bruce Dworsky, who spent more than 40 years in television and advertising — for the past 30-plus years, as a stalwart in the direct response television business — passed away on June 29 after a decade-long battle with cancer. He was 67.
ZiggleTech Launches Fractional CMO Services
ZiggleTech announces the launch of its new Fractional CMO Services.
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.
DRTV: A Look at the History and Future of Direct Response
A look back at the history of DRTV — and why it's still a valuable advertising method today.