Introducing Auware: Post-Click Performance for the Shopify Era
Auware leverages Buyist’s steep performance marketing expertise plus AI to continue the conversation your ads started — making it impossible for shoppers not to say “yes.”
Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.
Unlocking Precision in Omnichannel Campaigns with Life Event Triggers and Attribution Models
Life event triggers — an essential third-party data source — have become a game-changer for omnichannel, digital-first campaigns.
Partnership-Powered Performance
Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.
Attribution and Transparency: Empowering Smarter Marketing Decisions with Third-Party Data
At the heart of both attribution and transparency in data-driven marketing is strong third-party data.
DR Creative Legend Bruce Dworsky Passes Away
Bruce Dworsky, who spent more than 40 years in television and advertising — for the past 30-plus years, as a stalwart in the direct response television business — passed away on June 29 after a decade-long battle with cancer. He was 67.