A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

Affiliate marketing is a methodology where third-party media buyers drive potential customers to an advertiser's product or service — on...

Performance marketing is marketing based solely on business outcomes and data. While brand marketing is used to grow recognition and...

In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...

Direct response marketing is designed to earn an instant response from consumers to a call-to-action embedded in the marketing message....

Click here or on the image below to reach the 2021 Ad Outlet Directory in Results Magazine's March 2021 issue. There, performance and...