PDMI Editorial

Leaders at Casual Precision discuss why they’ve shifted gears to become a causal marketing mix model attribution business — and what they can do with their new tools.

Amazon Accelerate at the Seattle Convention Center welcomed more than 4,500 sellers, agencies, and technology partners seeking an early look at Amazon’s new features.

When the creative, the context, and the audience are all activating the same motivations, the experience becomes coherent rather than disruptive.

The question isn't simply whether PDMI membership has benefits — it's whether those benefits create measurable value for your business.

While major services grapple with monthly churn rates as high as 6 percent (Antenna, 2025), specialized niche networks are seeing record retention.

By Chris Pizzurro Getting started in TV advertising using programmatic tools can be daunting for both newcomers and traditional TV buyers and sellers. After honing our skills in this space during the past three years, Leap Media Group is happy to offer our top 5 tips to brands, buyers, and sellers. These are not “Programmatic 101” topics, as those can be found with a simple Google search. These are practical tips for running the efficient operation that those in performance