PDMI Editorial

Brand marketing is one of the most powerful drivers of sustainable business growth. It shapes how customers perceive a company, how much they trust it, and whether they choose it over competitors.

At the heart of both attribution and transparency in data-driven marketing is strong third-party data.

E-commerce analytics describes the process of collecting, analyzing, and interpreting data generated by an online store and its marketing channels.

With the increasing reliance on data and automation, AI is empowering marketers to enhance customer experiences, improve decision-making, and streamline processes.

With the rise of digital shopping, many entrepreneurs are choosing e-commerce as their route to financial independence and business success. However, to truly thrive in the competitive digital marketplace, it’s crucial to build a strong foundation, understand market dynamics, and leverage the latest tools and strategies.

Bruce Dworsky, who spent more than 40 years in television and advertising — for the past 30-plus years, as a stalwart in the direct response television business — passed away on June 29 after a decade-long battle with cancer. He was 67.