Great Creative Remains the Key to DTC Success
Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...
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Saturation Seems to Be the Hardest Word
RSLT's Shira Witelson writes, "Data collection is not nearly as elusive as the most ignored issue in marketing and advertising: ad...
Paradigms Shifted, Lessons Learned, Hopes Renewed
The PDMI's Thomas Haire writes, "While a turn of the calendar page to 2021 won’t magically eliminate these challenges, there is reason...
Great Digital Creative Opens New Opportunities
Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...
4 Tips to Get Back on Track in 2021
DISH Media's Dan Kelly and Sean Robertson ask, "How do you plan for the unknown?" Click here to read more from their column in the...
2020 In 7 Words Or Less
Members of the PDMI’s Brand Response Council test their wit — and editorial skills — by coining their own phrases to describe 2020....