Buy With Prime Can Boost Your E-Commerce Conversion by up to 40%
Buy With Prime is a new service from Amazon for brands that want to access 200 million Prime members.
Beauty Marketers Go Big on TikTok Shop
Beauty products have become the best-selling category on TikTok Shop, accounting for more than 370 million items sold globally.
The '8th P' of Marketing Is Key for D2C Success
The “7 Ps” of marketing are still relevant today, particularly when it comes to scaling direct-to-consumer (D2C) brands. Is there an 8th P?
Brands Increase Sales and Awareness with Amazon Creator Connection
By Maya Mulgaonkar and Ranjit Mulgaonkar Amazon’s Creator Connection program allows brands to connect with social media influencers and...
Amazon Partners With Meta and Snap to Revolutionize Social Commerce
By Ranjit Mulgaonkar and Maya Mulgaonkar In November, Amazon announced another ground-breaking partnership with Meta (Facebook’s parent...
How to Create a Digital Marketing Strategy
What are the most effective digital marketing strategies for 2024 and how can you implement them in your business today?