How CX Plays in The Age of AI and ChatBotsThis article originally ran in CXBuzz. Hello. Is There Anybody in There? All of us as CX professionals and, more importantly, as...
Accelerating Toward a Tipping Point?While many brick-and-mortar retailers are facing big 2020 losses, e-commerce sales revenue has skyrocketed in the stay-at-home era.
Taking the Black Out of Black Friday By taking the Black out of Black Friday, we as brands and marketing leaders share more transparency in our quest to even the playing field.
5 Tips to Create — and Maintain — Brand Equity on AmazonLearn the 5 areas where your brand equity is most affected on the Amazon platform and tips on how your efforts best work in your favor.
Cross-Platform Optimization Is Just Common SenseIntegral steps DTC marketers should follow to produce effective cross-platform optimized content.
Amazon Sets Its Sights on Facebook-Google DuopolyWhile Facebook and Google have long been the sweethearts of the digital advertising world, Amazon has been gaining status.