PDMI Editorial

Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.

By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...

How brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...

Thomas Galati, of Diray Media, has spent most of his career on the digital side of advertising. When he made the move to a TV-centric...

Contact and demographic information from more than 120 TV channels, streaming outlets, podcast networks, and more.