Research

PDMI Editorial

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Measurement Under the Microscope

Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...

Leveraging Business Intelligence Data to Positively Impact Consumer Product Launches

By Lindsey Carnett Cast your mind back to how you lived during the pandemic. Our daily lives shifted online, and our contact with the...

Modern Marketing Analytics — What's Working?

A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

'As Seen on TV' Sales Explode in 2020

DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...

COVID-19 Impacts on DTC Television Advertising

DRMetrix, a PDMI research partner and the direct-to-consumer (DTC) television industryʼs leading research company, uses automated content...

Monthly DRTV Spend Index

Monthly DRTV campaign spend index using occurrence data collected from monitored national cable networks.