PDMI Editorial

BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.

As streaming continues to dominate how consumers watch content, understanding the terms OTT (over-the-top) and CTV (connected TV) has become essential for marketers aiming to reach modern audiences effectively. While these terms are often used interchangeably, they refer to distinct concepts in the streaming and advertising ecosystem. In this guide, we'll break down the differences between OTT and CTV, explore advertising strategies for both, and introduce emerging trends and

It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.

Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.

Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have...

In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...