PDMI Editorial

In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...

By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...

How brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...

PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next. For years, addressable has been...

Get inside the seismic shift to audience-based video advertising. Addressable TV is no longer a future vision; it is a modern necessity...

By Dan Kelly Let's face it: 2020 was brutal! But, as challenging as 2020 was, we are glad to see that audience-first buying is getting...