Addressable TV: The Future Is Now
PDMI member DISH Media presents a deep dive into the current state of the industry — and what’s next.
For years, addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now.
This guidebook provides sell-side insights and industry solutions based on research conducted by Forrester Consulting on behalf of DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS, and WarnerMedia.