March 20-22, 2023 / Eden Roc Miami Beach
2022 Educational Sessions
Monday, March 14
Packages Lost at Sea? Here's Your Supply Chain Lifesaver
Global supply chain issues have roiled the economy, while lengthening consumer wait times and contributing to rising consumer dissatisfaction in a time of increased demand. The PDMI E-Commerce Council brings together a panel of marketers to discuss how they’ve handled the strain on supply while facing heightened customer service needs, as well as how they’re planning to avoid such challenges in the years ahead.
Amit Khubani, Ontel Products
Steve Silbiger, Top Dog Direct
Paul Wahlgren, BeautyStat Cosmetics
Gregory Silvano, Buyist
Hispanic Media Attribution: A Two-Pronged Attack
When running a campaign to reach the U.S. Hispanic consumer, sales attribution goes beyond the “TV or digital” question so relevant to all multichannel campaigns. An additional level — “Was Spanish-language or general market media responsible for this sale or lead?” — enters the conversation. This panel, presented by the PDMI U.S. Hispanic Council, will tackle the intricacies of attribution in these campaigns, and more!
Denira Borrero, Omni Direct
Shira Witelson, RSLT
Marcelino Miyares, d2H Partners
Reducing Frictions and Solving Problems
We’re done with 2020 and 2021! What we learned during the Pandemic Years is that the organizations that plan for change and see new opportunity in chaos will thrive. A big part of 2022 isn’t just “adding fuel” to achieve growth, but also reducing frictions — the things that might block brands from growing. A panel of performance marketing experts, presented by the PDMI Brand Response Council, will tackle these topics in a conversation sure to set a tone for your business in the years to come.
Shane Allor, Kount LLC
Doug Bognar, Apex Media
Sean Robertson, NBCUniversal
Chris Foster, Modern Postcard
The FTC Targets ... Everything?
As the Biden Administration’s FTC continues to push out notices and statements about its focus on an array of areas germane performance and direct-to-consumer marketers, it behooves the industry’s leaders to stay abreast of the action. The PDMI Government Affairs Council presents this special update on what you need to know right now — from automatic renewals to endorsements and testimonials to the buzziest of regulatory buzz phrases, “dark patterns” — and what you’ll want to keep an eye on as 2022 unfolds.
Linda Goldstein, BakerHostetler
Alexandra Megaris, Venable LLP
Thomas Haire, The PDMI
Data Without Apples and Cookies
Between Google phasing out third-party cookies and Apple’s iOS updates continually giving their massive customer base more distinct options to expand the privacy of their data, performance marketers are facing a brave new world when it comes to actionable insights. The PDMI Workshop Council convenes this group of ad tech, data privacy, and direct-to-consumer marketing experts to discuss concepts that can solve the challenges affecting every part of the marketing funnel.
Daniel Alfonso, Digital Target Marketing
Brian Handrigan, Advocado
Michael Weinstein, JAM Direct
Tuesday, March 15
Fireside Chat: What's Next for Data Automation?
Following up on the PDMI’s popular Fall Seminar Series webinar last September about how data automation can help direct-to-consumer marketers and agencies ramp up their campaigns —and their overall businesses — we welcome media technology and data experts from PremiumMedia360 and CoreMedia Systems to share the latest in the space. The conversation will cover prioritizing your automation needs, finding the right automation partner, maximizing your data with automation and more.
Cordie de Pascale, PremiumMedia360
Kevin Gaffney, CoreMedia Systems
10:30 a.m.-11:30 a.m.
Put the Hook in Your Creative, It Won’t Catch on Without It
With thousands of brands and products flooding our senses every minute on every device, it’s paramount to educate the consumer with consistent, creative content and actionable messaging if you want to capture that sale. Whether driving to retail, encouraging a purchase, or supporting a strategy that consists of multiple touchpoints, the delivery of television, digital, and brand assets will always be the secret sauce to experiential bliss. It doesn’t make a difference if the purpose is lead gen or getting the sale, or if the category is kitchen & home, finance, or health & wellness — if the creative isn’t flowing, the leads and orders won’t be either.
Rob Fallon, Bluewater
Fern Lee, THOR Associates
How DTC Marketers Are Maximizing Opportunity on Linear TV
As all the buzz surrounds connected TV and OTT advertising opportunities, linear TV advertising remains powerful, even while in transition. In fact, some are saying the expansion of opportunities in CTV for big brand and digital DTC marketers has had a positive effect on linear opportunities for performance marketers. How are traditional TV outlets pushing their advertising opportunities to DTC marketers? How has the marketplace for performance marketers shifted in the past 18 months? And where is the next big shift coming? Hear from TV outlet sales executives in this power-packed session.
Christine Georgakakis, REELZ
Kevin Hayes, ATN
Mark Sullivan, Paramount
Michelle Green, Two Twelve Direct
No Way to Disconnect
The buzz around connected TV (CTV) as an advertising outlet is undeniable. From 2019 to 2021, ad spend in the burgeoning outlet that combines the best (and, some say, worst) aspects of digital and television advertising more than doubled in the United States (from $6.4 billion to more than $14.4 billion). With major growth expected for the foreseeable future, concerns remain, though, about the effectiveness and safety of the outlet remain. Building on the PDMI’s Results Magazine cover story from March 2022, join a group of agency executives as they share their thoughts on the opportunities, challenges, and expectations of the CTV ad marketplace going forward.
Chris Bishouty, ProMedia
Asieya Pine, Lockard & Wechsler Direct
Josh Winograd, Chief Media
Andrew Troy, DISH Media