Monday, April 20
Executing the Amazon Flywheel: Using Advertising to Organically Rank Your Products
Amazon has recently entered the triopoly of advertising, along with Google and Facebook. Learn the critical steps required to ensure that your products rank effectively and organically on Amazon using a combination of listing optimization and paid advertising strategy. Get expert insight into how advertising impact product ranking and how SEO integration is critical to success.
Shannon Roddy, Marketplace Seller Courses
The Media Mix in Transition
With industry estimates continuing to show erosion in the traditional TV audience, how are media outlets — linear and streaming alike — shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?
Brian Judge, Discovery Inc.
Jennifer Karlson, ViacomCBS
Jeff Nash, MeTV
Tuesday, April 21
Podcast Power Hour
A key reason performance marketers are flooding the podcast space is the tight-knit relationships that hosts develop with both their audience and their advertisers. However, many misconceptions still remain about podcasts as a direct-to-consumer outlet. Join leaders from iHeartMedia, podcast measurement company Chartable, and Jake Brennan, host of the popular Disgraceland podcast, as they share case studies and highlight the growing data and measurement capabilities available to today’s podcast advertisers.
Jake Brennan, Disgraceland
Michael Keohane, iHeartMedia
Dave Zohrob, Chartable
Christina Wong, Havas Edge
Government Affairs Roundup
A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.
Ed Glynn, Locke Lord
Linda Goldstein, BakerHostetler
Leonard Gordon, Venable LLP
Getting Creative in Expanding Video Media
The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.
Michaela Giovengo, Hulu
Mark Sullivan, ViacomCBS
PDMI Town Hall
The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention toward the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. And, with a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future.
Thomas Haire, PDMI
John Yarrington, PDMI
Michael Keohane is an 18-year veteran of the digital media space, having led sales teams at CNET, communications startup Meebo, and now iHeartMedia. As senior vice president of podcast sales, Keohane leads strategy and monetization efforts across iHeart’s industry-leading 177 million monthly podcast downloads.
Dave Zohrob is the co-founder and CEO of Chartable.com, the podcast measurement company. Chartable helps podcasters understand and grow their audiences, and empowers advertisers to measure the effectiveness of their ads.
Mark Sullivan has been with ViacomCBS for 15 years and is responsible for co-managing a team of 13 sales executives across 17 networks and digital platforms. Top networks and digital platforms include Nickelodeon, MTV, Paramount Network, and Comedy Central. Sullivan has helped lead the team into the digital video side of the direct response business, and the Viacom team delivered 125-percent year-over-year (YOY) revenue growth in 2019. He lives in Hoboken, N.J. with his wife and three sons.