March 9-10, 2021
Educational Sessions
Tuesday, March 9
1 p.m. EST/10 a.m. PST
Direct-to-Retail Leaders Ride the Pandemic Wave
As the coronavirus shuttered or limited retailers across the country, one particular area of performance marketing had to remain quick on its feet: traditional direct response marketers who drive customers to retail for final purchases. How did these marketers survive — and thrive — the choppy waters? Hear from a trio of experts in the DR-to-retail game in this special session created by the PDMI’s Workshop Council.
Confirmed Speakers: Matt Fisher, Tristar Products; Adam Hassler, Launch 2 Retail; Amit Khubani, Ontel Products
Moderator: Asieya Pine, Lockard & Wechsler Direct



2:30 p.m. EDT/11:30 a.m. PDT
The Future of Data Privacy Regulation
With the November passage of another California law upping the state’s ante into data privacy regulation — the California Privacy Rights Act (CPRA) — what does it mean for marketers, what states may follow suit, and when might the federal government step into the breach? Leaders from the firms that are part of the PDMI’s Government Affairs Council discuss one of the hottest topics of 2021 — and beyond.
Confirmed Speakers: Ted Augustinos, Locke Lord LLP; Reed Freeman Jr., Venable LLP; Linda Goldstein, BakerHostetler
Moderator: Thomas Haire, The PDMI


Speaker Bios
Moderators
Thomas Haire
Asieya Pine
As president of Lockard & Wechsler Direct (LWD),
Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.
Speakers
Matt Fisher
Matt Fisher serves as president of the retail division at Tristar Products. He worked independently with Tristar for 13 years before joining the team for the past seven years. He oversees the company’s growth with a focus on sales, operations, and strategy. Before joining Tristar, he was vice president of sales at LiveOps Inc., the world’s largest home agent call center. Fisher specialized in working with enterprises to develop award-winning customer service systems and solutions. He was previously head of project management for Lycos Global Media Group and worked closely with the core engineering team at Netscape. Fisher also served as a director of the Electronic Retailing Association. He holds a B.S. in mathematics from the University of California, Davis, and an M.B.A. from the Haas School of Business at the University of California, Berkeley.
Adam Hassler
Amit Khubani
Amit Khubani is a 15-year direct response industry veteran. He is executive vice president and director of international at Ontel Products, an industry leading, retail-centric direct response company. Khubani manages many facets of the retail business, including digital, live shopping, mass retail, mass hardware, and off-price retail. During his tenure, he has overseen or contributed to nearly $4 billion in retail sales of DRTV items.
Reed Freeman Jr.
Ted Augustinos
Linda Goldstein