April 7-9, 2025 / Eden Roc Miami Beach
9:30-10:30 a.m.
Media Outlet Roundtable
Performance media sales leaders from linear and streaming outlets take the stage to share what’s happening right now on the shifting performance media landscape. How are brands and buyers being served with the best opportunities to maximize success across linear and streaming outlets? What are D2C marketers asking for from their media outlet partners? How are these outlets responding to those desires? And what can you expect for the rest of 2025?
Speakers: Maria Kennedy, Allen Media Group; Kaitlin Stebbins, Samsung Ads; Mark Sullivan, Paramount Advertising
Moderator: Cristina Ferruggiari, Lockard & Wechsler Direct
11 a.m.-Noon
Continuity: Opening the Funnel for Consumer Engagement
Presented by the Women's Leadership Council
Take a deep dive into the transformative power of continuity marketing strategies to enhance consumer relationships and drive sustained engagement. Leading experts will share actionable insights on how to create seamless consumer experiences that nurture long term loyalty and ROI — and discuss how brands can effectively open the marketing funnel allowing for deeper connections with their customers by leveraging data analytics and personalized communication. The conversation also will tackle the legal and regulatory issues relating to privacy, data security, and targeted advertising that may impact these strategies.
Speakers: Sarah Andreadakis, Bluewater; Linda Goldstein, BakerHostetler; Racine Levy, Care.com; Ryan Stroble, RSM Creations
Moderator: Fern Lee, THOR Associates
1-2 p.m.
Agencies, AdTech Assess the Marketplace
What’s the most important topic in performance marketing media right now? What will it be in six months? And what do D2C brands need to know to navigate 2025? A panel of agency and ad tech business leaders come together to share their insights in this roundtable conversation.
Speakers: Jon Friedman, XR Extreme Reach; Daniel Gulick, JamLoop; Shelby Nichols, Media Culture; Matt Wasserlauf, Blockboard
Moderator: John Rinaldo, DISH Media
2:30-3:30 p.m.
Where Are My Customers?
Presented by the E-Commerce Council
As consumers’ media continue to shift and consumer response to performance marketing campaigns continues to splinter (fragmentation seems too kind a word), performance and e-commerce marketers are faced with a big challenge: finding and converting consumers into customers without breaking the bank. Join a group of e-commerce and D2C experts who will discuss the latest trends shaping marketers’ campaigns as they work to avoid having the right consumer targets slip through their fingers.
Speakers: Mary Ann Bautista, TurboRank; JR McElroy, AudienceXpress
Moderator: Gregory Silvano, Buyist
Wednesday, April 9
9:30-10:30 a.m.
Case Study: How Brands Are Exploring CTV
Presented by the Brand Response/Workshop Councils
As performance marketing brands look into connected TV (CTV) media, the excitement of the opportunities created by the outlet are often balanced by questions about measurement and scale. In this spotlight case study, CTV outlet Samsung Ads and performance brand Southern New Hampshire University (SNHU) will discuss what’s working in CTV and how they see the space — and their partnership — evolving.
Speakers: Dan Grskovic, Samsung Ads; Matthew Laramee, Southern New Hampshire University
Moderator: Thomas Haire, The PDMI
11 a.m.-Noon
Brand Chat: Creating Success in the U.S. Hispanic Marketplace
Presented by the U.S. Hispanic Council
Leaders from performance marketing brands executing campaigns in the U.S. Hispanic market will discuss what is — and isn't — working on right now on the complex U.S. Hispanic marketing landscape. How can successful performance brands dive into and scale up as the growing U.S. Hispanic consumer market gains ever more importance?
Speakers: Mario Cordon, Debt.com; Federico Garza, Telemundo; Jacklyn Lopez, Anhelo
Moderator: Marcelino Miyares, d2H Partners
1-2 p.m.
Mid-Funnel Momentum — Unlocking the Path to Conversion and Loyalty
This session will focus in on the importance of targeting the often-overlooked mid-funnel stage in advertising. By engaging customers who are actively evaluating products, you can influence their decision-making, drive conversions, and build long-term loyalty. We’ll also explore how focusing on this stage can support business objectives and sustainable growth.
Speakers: Jeremy Herbert, WeBuyAnyCar.com; Sergei Peysakhov, TCA
Moderator: Paul Sylvia, TCA
2:30-3:30 p.m.
Brand Chat: Finding the Right Agency and Ad Tech Partners
What do brands want from their agency and vendor partners in today’s multifaceted performance marketing universe? It’s a question as old as marketing itself, but — thanks to new technology, improved data capabilities, and more — marketers’ answers continue to evolve rapidly. Hear from a group of performance brand experts about what level of partnership they’re seeking from their partners — and what best-in-class service looks like right now.
Speakers: Mike Rabinovitz, Echelon Fitness; Rich Thompson, Burger Boat Co.
Moderator: Chris Foster, Modern Postcard
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