Educational Sessions

Monday, April 20

9:30-10:30 a.m.

Session TBA

​

11 a.m.-Noon

Executing the Amazon Flywheel: Using Advertising to Organically Rank Your Products 

Amazon has recently entered the triopoly of advertising, along with Google and Facebook. Learn the critical steps required to ensure that your products rank effectively and organically on Amazon using a combination of listing optimization and paid advertising strategy. Get expert insight into how advertising impact product ranking and how SEO integration is critical to success.

​

Speaker

Shannon Roddy, Marketplace Seller Courses

​

1:30-2:30 p.m.

The Media Mix in Transition

With industry estimates continuing to show erosion in the traditional TV audience, how are media outlets — linear and streaming alike — shifting their offerings to take create new video marketing opportunities for clients while also maintaining share of spend in legacy advertising?

​

Speakers

Brian Judge, Discovery Inc.

Jennifer Karlson, ViacomCBS

Jeff Nash, MeTV

​

3-4 p.m.

Session TBA

​

​

Tuesday, April 21

9:30-10:30 a.m.

Podcast Power Hour

A key reason performance marketers are flooding the podcast space is the tight-knit relationships that hosts develop with both their audience and their advertisers. However, many misconceptions still remain about podcasts as a direct-to-consumer outlet. Join leaders from iHeartMedia, podcast measurement company Chartable, and Jake Brennan, host of the popular Disgraceland podcast, as they share case studies and highlight the growing data and measurement capabilities available to today’s podcast advertisers.

Speakers

Jake Brennan, Disgraceland

Michael Keohane, iHeartMedia

Dave Zohrob, Chartable

​

Moderator

Christina Wong, Havas Edge

​

11 a.m.-Noon

Government Affairs Roundup

A trio of the performance-driven and direct-to-consumer marketing industry’s leading attorneys discuss the latest in federal and state regulations, the class action space, and more. The conversation will touch on news about the FTC’s endorsement guides and negative option marketing regulation — plus topics like social media, individual liability, and more.

Speakers

Ed Glynn, Locke Lord

Linda Goldstein, BakerHostetler

Leonard Gordon, Venable LLP

​

1:30-2:30 p.m.

Getting Creative in Expanding Video Media

The rise of OTT/streaming and other digital video marketing options is forcing marketers, agencies, and media outlets alike to get more creative — not just with creative, but with ad lengths, placements, and more. Hear from a group of ad sales executives from across the advertising outlet spectrum about what’s working — and what’s not — as more intriguing opportunities come available to performance and direct-to-consumer marketers.

Speakers

Michaela Giovengo, Hulu

Mark Sullivan, ViacomCBS

​

3-4 p.m.

PDMI Town Hall 

The Performance-Driven Marketing Institute is nearing the second anniversary of its founding. As we turn our attention toward the second half of 2020, hear from the group’s leaders about where we’ve come from, where we are, and — most importantly — where we’re going. And, with a lengthy Q&A session planned, this is your chance — PDMI members and non-members alike — to share feedback and a vision for the PDMI’s future.

​

Speakers

Thomas Haire, PDMI

John Yarrington, PDMI