Monday, April 1
Embracing Agile Marketing in the Digital Age
The landscape of advertising has changed rapidly in the past few years. Brands that are thriving in the fast-paced world of digital marketing need to be nimble, data-driven, and able to adapt to a constantly changing competitive landscape.
Lauren Gismondi, Facebook
Maliq Hill, Facebook
Michael Browne, Media Wire Marketing
Not Your Father’s Linear
With more consumers opting for skinny bundles and watching on an expanding range of devices, linear TV advertising isn’t the belle of the ball anymore. But it’s still the largest single advertising medium — and the only one capable of building massive scale for leading products and services. Hear leaders from top linear sales teams discuss what’s new, what’s not — and what performance-driven marketers can expect in the coming months.
Christine Georgakakis, REELZ
Dan Kelly, DISH Media
Maria Kennedy, Discovery
Moderator: Dick Wechsler, Lockard & Wechsler Direct
Tuesday, April 2
Staying a Step Ahead
With consumers flocking to streaming TV, marketers are met with new challenges — and even better opportunities to directly reach key audiences. Hear from industry leaders on the emergence of audience-based buying across over-the-top (OTT) services and how performance-driven marketers can capitalize on its continued growth.
Michaela Giovengo, Hulu
Marc Mallett, The Walt Disney Co.
Teddy Pritikin, Xandr
Thomas Haire, PDMI
PDMI Town Hall
It’s been six months since our inaugural summit, where we shared our initial plans for the Performance-Driven Marketing Institute, heard your feedback, and took the first steps toward the future of marketing. What’s happened since? Where does the PDMI stand now? Where are we headed through the rest of 2019? And … where and when will PDMI West take place? Find out in this special Town Hall session.
Thomas Haire, PDMI
Bill Sheehan, PDMI
John Yarrington, PDMI
Pitfalls and Challenges in Performance Marketing
Attorneys from Venable LLP will discuss the legal challenges facing the performance-driven marketing industry — including the Federal Trade Commission (FTC), state attorneys general, California district attorneys, and the rapacious plaintiffs’ bar — and provide guidance on how to avoid them.
Stephen Freeland, Venable LLP
Leonard Gordon, Venable LLP
Alexandra Megaris, Venable LLP