2022 Educational Sessions

Monday, March 14

9-10 a.m.

Packages Lost at Sea? Here's Your Supply Chain Lifesaver

Global supply chain issues have roiled the economy, while lengthening consumer wait times and contributing to rising consumer dissatisfaction in a time of increased demand. The PDMI E-Commerce Council brings together a panel of marketers to discuss how they’ve handled the strain on supply while facing heightened customer service needs, as well as how they’re planning to avoid such challenges in the years ahead.

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Speakers

Amit Khubani, Ontel Products

Steve Silbiger, Top Dog Direct

Paul Wahlgren, BeautyStat Cosmetics

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Moderator

Gregory Silvano, Buyist

10:30-11:30 a.m.

Hispanic Media Attribution: A Two-Pronged Attack

When running a campaign to reach the U.S. Hispanic consumer, sales attribution goes beyond the “TV or digital” question so relevant to all multichannel campaigns. An additional level — “Was Spanish-language or general market media responsible for this sale or lead?” — enters the conversation. This panel, presented by the PDMI U.S. Hispanic Council, will tackle the intricacies of attribution in these campaigns, and more!

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Speakers

Denira Borrero, Omni Direct

Shira Witelson, RSLT

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Moderator

Marcelino Miyares, d2H Partners

Noon-1 p.m.

Reducing Frictions and Solving Problems

We’re done with 2020 and 2021! What we learned during the Pandemic Years is that the organizations that plan for change and see new opportunity in chaos will thrive. A big part of 2022 isn’t just “adding fuel” to achieve growth, but also reducing frictions — the things that might block brands from growing. A panel of performance marketing experts, presented by the PDMI Brand Response Council, will tackle these topics in a conversation sure to set a tone for your business in the years to come.

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Speakers

Shane Allor, Kount LLC

Doug Bognar, Apex Media

Sean Robertson, NBCUniversal

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Moderator

Chris Foster, Modern Postcard

1:30-2:30 p.m.

The FTC Targets ... Everything?

As the Biden Administration’s FTC continues to push out notices and statements about its focus on an array of areas germane performance and direct-to-consumer marketers, it behooves the industry’s leaders to stay abreast of the action. The PDMI Government Affairs Council presents this special update on what you need to know right now — from automatic renewals to endorsements and testimonials to the buzziest of regulatory buzz phrases, “dark patterns” — and what you’ll want to keep an eye on as 2022 unfolds.

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Speakers

Linda Goldstein, BakerHostetler

Alexandra Megaris, Venable LLP

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Moderator

Thomas Haire, The PDMI

3-4 p.m.

Data Without Apples and Cookies

Between Google phasing out third-party cookies and Apple’s iOS updates continually giving their massive customer base more distinct options to expand the privacy of their data, performance marketers are facing a brave new world when it comes to actionable insights. The PDMI Workshop Council convenes this group of ad tech, data privacy, and direct-to-consumer marketing experts to discuss concepts that can solve the challenges affecting every part of the marketing funnel.

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Speakers

Daniel Alfonso, Digital Target Marketing

Brian Handrigan, Advocado

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Moderator

Michael Weinstein, JAM Direct

9-10 a.m.

Fireside Chat: What's Next for Data Automation?

Following up on the PDMI’s popular Fall Seminar Series webinar last September about how data automation can help direct-to-consumer marketers and agencies ramp up their campaigns —and their overall businesses — we welcome media technology and data experts from PremiumMedia360 and CoreMedia Systems to share the latest in the space. The conversation will cover prioritizing your automation needs, finding the right automation partner, maximizing your data with automation and more.

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Speakers

Cordie de Pascale, PremiumMedia360

Kevin Gaffney, CoreMedia Systems

10:30 a.m.-11:30 a.m.

Put the Hook in Your Creative, It Won’t Catch on Without It

With thousands of brands and products flooding our senses every minute on every device, it’s paramount to educate the consumer with consistent, creative content and actionable messaging if you want to capture that sale. Whether driving to retail, encouraging a purchase, or supporting a strategy that consists of multiple touchpoints, the delivery of television, digital, and brand assets will always be the secret sauce to experiential bliss. It doesn’t make a difference if the purpose is lead gen or getting the sale, or if the category is kitchen & home, finance, or health & wellness — if the creative isn’t flowing, the leads and orders won’t be either.

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Confirmed Speakers

Rob Fallon, Bluewater

Fern Lee, THOR Associates

Noon-1 p.m.

How DTC Marketers Are Maximizing Opportunity on Linear TV

As all the buzz surrounds connected TV and OTT advertising opportunities, linear TV advertising remains powerful, even while in transition. In fact, some are saying the expansion of opportunities in CTV for big brand and digital DTC marketers has had a positive effect on linear opportunities for performance marketers. How are traditional TV outlets pushing their advertising opportunities to DTC marketers? How has the marketplace for performance marketers shifted in the past 18 months? And where is the next big shift coming? Hear from TV outlet sales executives in this power-packed session.

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Speakers

Christine Georgakakis, REELZ

Kevin Hayes, ATN

Mark Sullivan, Paramount

Moderator

Michelle Green, Two Twelve Direct

1:30-2:30 p.m.

No Way to Disconnect

The buzz around connected TV (CTV) as an advertising outlet is undeniable. From 2019 to 2021, ad spend in the burgeoning outlet that combines the best (and, some say, worst) aspects of digital and television advertising more than doubled in the United States (from $6.4 billion to more than $14.4 billion). With major growth expected for the foreseeable future, concerns remain, though, about the effectiveness and safety of the outlet remain. Building on the PDMI’s Results Magazine cover story from March 2022, join a group of agency executives as they share their thoughts on the opportunities, challenges, and expectations of the CTV ad marketplace going forward.

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Speakers

Chris Bishouty, ProMedia

Asieya Pine, Lockard & Wechsler Direct

Josh Winograd, Chief Media

Moderator

Andrew Troy, DISH Media