Educational Sessions

Monday, April 1

10-11 a.m.

Embracing Agile Marketing in the Digital Age

The landscape of advertising has changed rapidly in the past few years. Brands that are thriving in the fast-paced world of digital marketing need to be nimble, data-driven, and able to adapt to a constantly changing competitive landscape. 

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Speakers

Lauren Gismondi, Facebook

Maliq Hill, Facebook

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Moderator

Michael Browne, Media Wire Marketing

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1:30-2:30 p.m.

Not Your Father’s Linear 

With more consumers opting for skinny bundles and watching on an expanding range of devices, linear TV advertising isn’t the belle of the ball anymore. But it’s still the largest single advertising medium — and the only one capable of building massive scale for leading products and services. Hear leaders from top linear sales teams discuss what’s new, what’s not — and what performance-driven marketers can expect in the coming months.

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Speakers

Christine Georgakakis, REELZ

Dan Kelly, DISH Media

Maria Kennedy, Discovery

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Moderator: Dick Wechsler, Lockard & Wechsler Direct

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Tuesday, April 2

10-11 a.m.

Staying a Step Ahead

With consumers flocking to streaming TV, marketers are met with new challenges — and even better opportunities to directly reach key audiences. Hear from industry leaders on the emergence of audience-based buying across over-the-top (OTT) services and how performance-driven marketers can capitalize on its continued growth.

Speakers

Michaela Giovengo, Hulu

Marc Mallett, The Walt Disney Co.

Teddy Pritikin, Xandr

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Moderator

Thomas Haire, PDMI

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1:30-2:30 p.m.

PDMI Town Hall 

It’s been six months since our inaugural summit, where we shared our initial plans for the Performance-Driven Marketing Institute, heard your feedback, and took the first steps toward the future of marketing. What’s happened since? Where does the PDMI stand now? Where are we headed through the rest of 2019? And … where and when will PDMI West take place? Find out in this special Town Hall session.

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Speakers

Thomas Haire, PDMI

Bill Sheehan, PDMI

John Yarrington, PDMI

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3-4 p.m.

Pitfalls and Challenges in Performance Marketing 

Attorneys from Venable LLP will discuss the legal challenges facing the performance-driven marketing industry — including the Federal Trade Commission (FTC), state attorneys general, California district attorneys, and the rapacious plaintiffs’ bar — and provide guidance on how to avoid them.

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Speakers

Stephen Freeland, Venable LLP

Leonard Gordon, Venable LLP

Alexandra Megaris, Venable LLP

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