Question 1

Sarah Andreadakis

Accepted Answer

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Sarah Andreadakis has been in advertising and media for more than 20 years. With a client portfolio in some of the most complex categories, she has become recognized as a leader in the industry, driving Bluewater to improve the ways it serves its clients and solves for their needs. As executive vice president of media for Bluewater, Andreadakis drives media strategy for her clients and shapes the services required to meet those needs. She leads a team of expert practitioners to deliver world-class services and exceed results. Her data-driven approach fosters a culture of continuous optimization and shared ownership.

Question 2

Lindsey Carnett

Accepted Answer

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Lindsey Carnett is the CEO and president of Marketing Maven. She founded the company in 2009, after leading integrated communications campaigns for firms and private industries across the world. With nearly two decades of experience in direct-to-consumer marketing, Carnett is a trusted public relations advisor to national and international organizations and has been named an Enterprising Women Award Winner, Top Woman in Public Relations by PR News,a Top Woman in Media, and featured in the ForbesMost Powerful Women Business Leader issue. Carnett has offered expert insight via news outlets like CNBC, TheStreet.com,National Public Radio (NPR), The Doctors, USA Today, PR Week, Forbes Woman, Medium, Gizmodoand Thrive Global. She also taught a social media content course and wrote curriculum for Academy of Art University. Named one of the Most Entrepreneurial Companies in America by Entrepreneur Magazine’sEntrepreneur 360 Awards, and one of the Fastest Growing Companies in America by Inc.5000 for two consecutive years, Marketing Maven specializes in international and domestic public relations, social media, reputation management, direct response marketing, U.S. product launches, SEO, event PR, and influencer marketing.

Question 3

Chris Foster

Accepted Answer

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Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. As a marketing and branding executive, he understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally.

Question 4

Ryan Garcia

Accepted Answer

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Ryan Garcia, senior sales lead, conversion solutions at Samsung Ads, is a highly accomplished sales leader with more than 15 years of comprehensive experience in the streaming, mar-tech, and attribution sectors. Along the way, he developed a specialized focus in mobile and CTV/OTT attribution. At Samsung Ads, Garcia excels at advising on activation and measurement strategy for outcome-centric clients using Samsung’s ML technology solutions. He is a subject matter expert on attribution and influencing product development roadmaps by representing the voice of the customer. Garcia has a proven track record of securing major partnerships from Fortune 500 clients and navigating a fast-paced, ever-changing industry. Perhaps most importantly, he is a proud St. John’s and Syracuse University alumnus and a San Diego native.

Question 5

Thomas Haire

Accepted Answer

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In 2018, Thomas Haire co-founded Definitive Media Group, an event and trade publishing company, as well as the Performance-Driven Marketing Institute (PDMI), a non-profit trade association for companies working in performance-driven and direct-to-consumer marketing. He serves both as chief content officer. Prior to this, Haire was editor-in-chief of Response Magazine for 17 years. He also served as the content director of Response Expo, a trade event in the direct-to-consumer marketing industry. A four-time Western Publications Association (WPA) Maggie-award nominee and two-time Eddie Award winner as a magazine editor and feature writer, Haire also contributes regularly to the 247sports.com website, USCFootball.com, and BostonMan Magazine.

Question 6

Fern Lee

Accepted Answer

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Fern Lee, CEO of THOR Associates, is an award-winning marketing professional with a proven track record of creating and increasing brand awareness. A proud 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign, recognizing the “journey” to provide loyalty and asset values for multiple globally recognized brands. Lee is successful at applying direct response initiatives to the traditional and digital marketplaces with a unique expertise in branded-response omnichannel results. Earlier in her career, Lee was the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success around the world. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 14 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency that implements dynamic lead generation resulting in multiple consumer transactions. Under the THOR Associates umbrella, Lee is proud to have provided services to select clients such as: MetLife, AIG, Humana, J&J, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex.

Question 7

Greg Sarnow

Accepted Answer

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Greg Sarnow is founder and CEO of Allegro Response, a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.

Question 8

Matt Wasserlauf

Accepted Answer

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Matt Wasserlauf, CEO and founder of Blockboard, is a trailblazer in digital advertising. He’s respected not only for his drive and impact as a first mover in the digital video market, having founded Broadband Enterprises, the first online video company, and the mobile video platform Torrential, but also as a man of high integrity who values people and relationships first. His latest venture, Blockboard, leverages blockchain technology and AI to ensure transparency and trust in CTV advertising. Recognized with the iMedia "Conviction Award," Wasserlauf's visionary leadership continues to drive innovation and integrity in the ad tech space. His leadership at Blockboard has propelled the company to new heights in the ad tech industry. Under his guidance, Blockboard's outcomes-based programmatic marketing platform, built on blockchain technology, has set a new standard for transparency and sustainability. This year, Wasserlauf spearheaded the development and launch of BlockAI, the newest version of its core offering that combines blockchain and AI to further tackle ad fraud and waste. His mission to rectify the pervasive waste and fraud in the advertising industry is a career defining one. His passion for transparency and integrity is evident in every aspect of Blockboard's operations. Beyond his professional achievements, Wasserlauf is deeply committed to community engagement. He and his team actively support organizations like TD Foundation, which aids children affected by war, and DREAM, which provides educational programs for children in East Harlem and the South Bronx. Additionally, they work with the PitCCh In Foundation, established by former New York Yankees pitcher CC Sabathia, to support youth development programs. Blockboard is also a proud member of the 10/7 Network, which fights antisemitism.

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April 7-9, 2025 / Eden Roc Miami Beach

2025 Speaker Biographies