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United we stand. Together we grow.


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The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. ​Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.


Member Benefits

Member benefits fall under four key categories: networking, education, advocacy, and marketing. PDMI member benefits continue to expand as we hear from current and prospective members. Have an idea about other benefits you'd like to see? Click here to contact our Member Support team and let us know. 

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Discounted Badges to PDMI Multi-day Events

Connect with the marketers and suppliers who make the performance-driven marketing industry go! Save $200 per badge for PDMI East (spring) and PDMI West (fall) multi-day events, helping you maximize your event budget and send all key members of your team.


Access to PDMImix Networking Events

Gain guaranteed entrance to PDMImix one-night only networking events. Our power-packed PDMImix events bring together the industry’s leading marketers and suppliers for an evening of business networking and fun.


Access to the PDMI Membership Roster

Get instant access to complete contact information for your fellow PDMI members. The PDMI membership roster will be updated and deployed quarterly to all member companies — and also is hosted in the member-only area of the PDMI website.

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Free Subscription to PDMI Publications

Stay on top of key trends, leading research, and crucial buzz with a free subscription to Results Magazine, the PDMI’s quarterly publication, as well as our e-newsletter, PDMI Weekly.


Access to Information from PDMI Research Partners

The PDMI works with industry research leaders to provide members with exclusive facts and figures and in-depth analysis of current and future trends across the marketing landscape.


Exclusive Online Educational Events

Led by our Workshop and Brand Response Councils, PDMI members create, deliver, and attend regularly scheduled online educational workshops, including our Seasonal Seminar Series and Take 20 webinars — which are archived on the PDMI's YouTube channel.

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Serve on PDMI Councils

Volunteering to become a member of a PDMI council is its own form of advocacy — for yourself, for your business, and for the industry as a whole. The PDMI’s councils — including the Workshop Council, U.S. Hispanic Council, Government Affairs Council, Brand Response Council, E-Commerce Council, and Women's Council — provide a starting point for members to get more involved and for the PDMI community to hear your voice.


Government Affairs and Self-Regulation

From data security and privacy to the FTC’s latest initiatives, it’s important to stay abreast of government rules and regulations that affect your business. With the assistance of the PDMI’s staff and its Government Affairs Council, PDMI members will not only stay on notice of the latest news but also will be able to voice their concerns on legal and regulatory programs affecting today’s business environment. We believe that a proactive, self-regulated community is a healthy, progressive, and smart community. The PDMI promotes principles of ethical business practices, accountability, and transparency to advance the industry on a level playing field.



Give back to the industry in the most important way: to lobby for a better business environment for all performance-driven marketers. The PDMI’s planned political action committee (PAC) will serve as a non-partisan, transparent fund that helps ensure our members’ voices are heard on Capitol Hill, in statehouses, and with regulatory leaders.

Exclusive Advertising Opportunities in Publications

PDMI members are eligible for special rates and exclusive opportunities to advertise in PDMI Weekly and Results Magazine — designed to maximize your membership and your exposure.


Discount on Sponsorship Opportunities at Events

PDMI members receive special rates on sponsorship opportunities at PDMI East and PDMI West multi-day events, as well as the summer and winter PDMImix events.


Opportunities to Contribute to Publications

PDMI-member companies are on the front lines of the marketing industry. They are thought leaders whose voices and visions deserve to be highlighted. PDMI members gain exclusive access to sharing their ideas in the organization’s publications.


PDMI Newswire

A new campaign for your brand? Successful sales results for your product? Other big news? With PDMI Newswire, members stay in front of readers of PDMI Weekly and Results Magazine by gaining preferred placement of approved press releases.


PDMI Web Exclusives

Thought-leadership opinions? Marketers with a success story? Suppliers with a case study of their service working wonders for a clients’ campaign? PDMI Web Exclusives allow members a special opportunity to share their expertise and educate fellow members.



The cost of your annual membership should be commensurate with the size and scope of your business. Though all members will have the same opportunities to contribute to the success of the PDMI, the first step in the door should be a decision that is easy for you to make. We believe the benefits of PDMI membership will surpass your company’s investment in it. 

Member Companies

Member Companies

United we stand. Together we grow. More than 140 performance-driven marketing companies have joined the PDMI. The PDMI's member companies are the backbone of the performance-driven marketing business.


Volunteering to become a member of a PDMI Council is its own form of advocacy — for yourself, for your business, and for the industry as a whole. The PDMI’s Councils are an excellent starting point for members to get more involved and for the PDMI community to hear your voice. Five PDMI Councils are now open for membership. For more information on PDMI Councils, click any of the buttons below.

Industry Insights

Industry Insights/Web Exclusives

Are you a marketer with a success story?  Are you a supplier with a case study of your service working wonders for a client’s campaign? PDMI Industry Insights and Web Exclusives allow members a special opportunity to share expertise and educate fellow members by contributing case studies or white papers to our website. Contact Thomas Haire, the PDMI's chief content officer, with any questions or your proposed submissions.

Member Support

Help is here! Reach out to a PDMI representative to learn more about the organization and membership.​


Become a PDMI Member

List Rental


The PDMI does not offer, rent, or sell any of its lists to third-party entities. Any third party claiming to offer, rent, or sell access to a list of “PDMI members” or “PDMI event attendees” to you has not been granted the authority to do so by the PDMI. If you are solicited by a third party claiming to have access to any PDMI list, please report such fraudulent activity as quickly as possible to a PDMI representative.

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