United we stand. Together we grow.

Mix, mingle and meet with your peers

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. ​Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.

Member Benefits

Member benefits fall under four key categories: networking, education, advocacy, and marketing. PDMI member benefits continue to expand as we hear from current and prospective members. Have an idea about other benefits you'd like to see? Click here to contact our Member Support team and let us know. 


The cost of your annual membership should be commensurate with the size and scope of your business. Though all members will have the same opportunities to contribute to the success of the PDMI, the first step in the door should be a decision that is easy for you to make. We believe the benefits of PDMI membership will surpass your company’s investment in it. 

Member Companies

United we stand. Together we grow. More than 120 performance-driven marketing companies have joined the PDMI. The PDMI's member companies are the backbone of the performance-driven marketing business.


Volunteering to become a member of a PDMI Council is its own form of advocacy — for yourself, for your business, and for the industry as a whole. The PDMI’s Councils are an excellent starting point for members to get more involved and for the PDMI community to hear your voice. Three PDMI Councils are now open for membership: Government Affairs, Workshop, and U.S. Hispanic. For more general information, click the button below left. To learn more about the U.S. Hispanic Council and its work, click the button below right.

Industry Insights

Are you a marketer with a success story?  Are you a supplier with a case study of your service working wonders for a client’s campaign? PDMI Industry Insights allow members a special opportunity to share expertise and educate fellow members by contributing case studies or white papers to our website. Contact Thomas Haire, the PDMI's chief content officer, with any questions or your proposed submissions.

Member Support

Help is here! Reach out to a PDMI representative to learn more about the organization and membership.​


Become a PDMI Member

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