Marcelino Miyares has spent 30 years evolving the Hispanic marketspace. Known for his market intelligence and resourcefulness, he co-launched d2H Partners in 2014 to lead more "crossover" clients to their Hispanic consumer path-to-profit.  Miyares truly believes that brands need to “Enculturate or Die!” His marketing experience includes DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware, and others); branded DR, lead-generation and retail work (Matrix, Lincoln Heritage, Hulu, Citibank, AT&T, PepsiCo, American Stores, and McDonald’s); and traditional direct marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot, and others). Miyares is a Cuban-American native of Chicago and currently lives in Santa Monica.

Yeni Birrueta has spent 30 years in the direct-to-consumer video industry, including 25 at Pacific Media Technologies, overseeing all aspects of the company’s growth — from business development to distribution. She helped the company transition and develop its own digital delivery platform. A native of Guatemala, Birrueta is fluent in both Spanish and English.

Jassamy Freyre is a paid programming and short-form account manager for Telexitos Network. She started her career with NBCUniversal eight years ago as an NBC page, moving to local sales at NBC, and eventually national broadcasting for Telemundo. She has her M.B.A. from Mount Saint Mary’s University, which has helped her manage the landscape of direct response. Freyre is also a co-chair for NBC’s Women’s Network and Latinos Unidos.

Beth Johnson has more than 25 years of performance media expertise spanning across categories including finance, healthcare, insurance, retail, DTC, and lead generation. In her current role as senior director of media at Omni Direct, she leads all multichannel media strategy, planning, analytics, and ROI performance for clients looking to reach the large and growing Hispanic market. With Johnson as part of the leadership team, Omni Direct has been recognized as a fastest-growing agency by Inc. 5000, Adweek and the South Florida Business Journal. Prior to joining Omni Direct, she spearheaded the formation of the Hispanic media division for Eicoff, an Ogilvy & Mather company, where she built and led the high-growth business for more than 12 years. Johnson enjoys being an integral marketing partner for her clients by identifying new market opportunities, relentlessly optimizing media, and extracting timely insights from data mining and attribution.

Mike Muccilo is short-form account manager at NBCU and oversees the Telexitos Network. He has 25 years in advertising sales experience, ranging from local broadcast and cable management sales to digital platforms. He has spent the past 10 years in performance marketing sales and has been instrumental in leading revenue growth year after year. Muccilo lives in New Jersey with his wife Lise and two boys.

Kyle Patten is an xperienced vice president with a demonstrated history of working in the broadcast media industry. Patten is skilled in broadcasting, advertising, sales, digital marketing, and social media. He graduated from the New York Institute of Technology.

Senior executive with more than 15 years in management and leadership. Nicolas Pietropinto has an entrepreneurial attitude with a passion for technology, finance, and operations. He is a proactive leader and business relationship catalyst possessing a heightened sense of responsibility and ethics. Pietropinto considers himself an overachiever and highly competitive, while enthusiastic about winning through a collaborative team effort. He is a consultative and hands-on executive that leads by example, and is adept at creating, analyzing, and reporting results-driven business metrics. Pietropinto is known for strong multicultural awareness and is fluent in English, Spanish, Portuguese, and French.

Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.