U.S. Hispanic Council
Your path to Hispanic performance starts here.
The PDMI's U.S. Hispanic Council is designed as a forum for leaders in performance-driven marketing to share their expertise on one of the industry's most important growth areas: the U.S. Hispanic consumer. As this demographic grows and continues to influence more and more campaigns, the PDMI understands how crucial it is for its members to grasp the differences — and similarities — in marketing to this burgeoning marketplace.
The U.S. Hispanic Council serves as the PDMI's visionaries in this space, pushing the conversation forward, while also supplying regular content for the association's publications and social media outlets. To connect directly with the U.S. Hispanic Council, click here to email: hispanic.council@definitivemediagroup.com.
Council Members
Chairperson
Marcelino Miyares, Jr.
d2H Partners
Managing Director
213-797-5608
Marcelino Miyares has spent 30 years evolving the Hispanic marketspace. Known for his market intelligence and resourcefulness, he co-launched d2H Partners in 2014 to lead more "crossover" clients to their Hispanic consumer path-to-profit. Miyares truly believes that brands need to “Enculturate or Die!” His marketing experience includes DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware, and others); branded DR, lead-generation and retail work (Matrix, Lincoln Heritage, Hulu, Citibank, AT&T, PepsiCo, American Stores, and McDonald’s); and traditional direct marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot, and others). Miyares is a Cuban-American native of Chicago and currently lives in Santa Monica.
Yeniseth Birrueta
Pacific Media Technologies
Executive Vice President
818-643-6370
Yeni Birrueta has spent 30 years in the direct-to-consumer video industry, including 25 at Pacific Media Technologies, overseeing all aspects of the company’s growth — from business development to distribution. She helped the company transition and develop its own digital delivery platform. A native of Guatemala, Birrueta is fluent in both Spanish and English.
Tania Bonetti
Marathon Ventures
Vice President of Network Relations
718-690-0298
Tania Bonetti, vice president of network relations, has spent more than eight years at Marathon Ventures and has primary responsibility for managing Marathon's relationships with its network, station, studio, and independent production partners. She works closely with the entire Marathon staff to facilitate the seamless coordination of sales, marketing, pricing, and operations to maximize revenue for all video commercial inventory sold by Marathon. Bonetti has more than 15 years of experience in the media industry. She began her career in digital ad sales at Radio One before moving to Viacom, where she advanced through positions of increasing responsibility in television pricing and planning.
Denira Borrero
Omni Direct, Inc
Principal, COO
305-535-8892 (office)
305-528-8002 (mobile)
With more than 25 years of global marketing and commercial operations experience, Denira Borrero has launched and led hundreds of direct-to-consumer, traditional brand, and B2B marketing campaigns. She was recognized by the Direct Response Marketing Alliance as Member of the Year in 2015 and also served on the Board of Directors of the Electronic Retailing Association. Borrero regularly publishes articles in business and industry journals on the state of the U.S. Hispanic market and performance-based marketing. She received her M.B.A. from Columbia University and held numerous leadership positions at Johnson & Johnson for 15 years prior to joining Omni Direct as COO.
Jassamy Freyre
Telexitos Network
Account Manager
818-684-1499
Jassamy Freyre is a paid programming and short-form account manager for Telexitos Network. She started her career with NBCUniversal eight years ago as an NBC page, moving to local sales at NBC, and eventually national broadcasting for Telemundo. She has her M.B.A. from Mount Saint Mary’s University, which has helped her manage the landscape of direct response. Freyre is also a co-chair for NBC’s Women’s Network and Latinos Unidos.
Mike Muccilo
NBCUniversal
Short-form Account Manager
212-413-5532
Mike Muccilo is short-form account manager at NBCU and oversees the Telexitos Network. He has 25 years in advertising sales experience, ranging from local broadcast and cable management sales to digital platforms. He has spent the past 10 years in performance marketing sales and has been instrumental in leading revenue growth year after year. Muccilo lives in New Jersey with his wife Lise and two boys.
Kyle Patten
Univision Communications Inc.
Vice President of Direct Response
212-455-5941
Kyle Patten is an xperienced vice president with a demonstrated history of working in the broadcast media industry. Patten is skilled in broadcasting, advertising, sales, digital marketing, and social media. He graduated from the New York Institute of Technology.
Nicolas Pietropinto
Luminess Cosmetics
President of Direct Response
713-532-2408, ext. 1032
Senior executive with more than 15 years in management and leadership. Nicolas Pietropinto has an entrepreneurial attitude with a passion for technology, finance, and operations. He is a proactive leader and business relationship catalyst possessing a heightened sense of responsibility and ethics. Pietropinto considers himself an overachiever and highly competitive, while enthusiastic about winning through a collaborative team effort. He is a consultative and hands-on executive that leads by example, and is adept at creating, analyzing, and reporting results-driven business metrics. Pietropinto is known for strong multicultural awareness and is fluent in English, Spanish, Portuguese, and French.
Greg Sarnow
Allegro Response Teleservices
Founder & CEO
Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.