U.S. Hispanic Council

Marcelino Miyares has spent 30 years evolving the Hispanic marketspace. Known for his market intelligence and resourcefulness, he co-launched d2H Partners in 2014 to lead more "crossover" clients to their Hispanic consumer path-to-profit.  Miyares truly believes that brands need to “Enculturate or Die!” His marketing experience includes DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware, and others); branded DR, lead-generation and retail work (Matrix, Lincoln Heritage, Hulu, Citibank, AT&T, PepsiCo, American Stores, and McDonald’s); and traditional direct marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot, and others). Miyares is a Cuban-American native of Chicago and currently lives in Santa Monica.

With more than a decade of dedicated experience in the industry, Priscilla Aviles has established valuable partnerships with performance agencies across both linear and digital platforms. As an account director as NBCU, she oversees the short and long-form inventory for Telemundo and Universo, helping advertisers achieve results within the Hispanic marketplace. Her commitment to delivering results has not only strengthened her collaborations with performance agencies but has also contributed to the success and growth of the teams she been a part of. Aviles looks forward to continuing to use her skills, insights, and passion for media to drive innovation and success in this ever-changing landscape.

Daniela Agurcia is senior director of marketing and account services at Omni Direct, an award-winning U.S. Hispanic DRTV agency and one of the largest DRTV media buyers in the space. Agurcia has extensive experience in U.S. Hispanic direct response marketing, having spearheaded the launch of more than 100 multichannel campaigns during her eight years at the agency — across several categories, such as insurance, beauty, healthcare, retail, and lead generation. She is an integral part of the success of campaigns, with experience in market research, strategy, creative production, media, and client relations. Agurcia graduated from Florida State University with a B.A. in communications and English.

Yeni Birrueta has spent 30 years in the direct-to-consumer video industry, including 25 at Pacific Media Technologies, overseeing all aspects of the company’s growth — from business development to distribution. She helped the company transition and develop its own digital delivery platform. A native of Guatemala, Birrueta is fluent in both Spanish and English.

Jassamy Freyre is a paid programming and short-form account manager for Telexitos Network. She started her career with NBCUniversal eight years ago as an NBC page, moving to local sales at NBC, and eventually national broadcasting for Telemundo. She has her M.B.A. from Mount Saint Mary’s University, which has helped her manage the landscape of direct response. Freyre is also a co-chair for NBC’s Women’s Network and Latinos Unidos.

Beth Johnson has more than 25 years of performance media expertise spanning across categories including finance, healthcare, insurance, retail, DTC, and lead generation. In her current role as senior director of media at Omni Direct, she leads all multichannel media strategy, planning, analytics, and ROI performance for clients looking to reach the large and growing Hispanic market. With Johnson as part of the leadership team, Omni Direct has been recognized as a fastest-growing agency by Inc. 5000, Adweek and the South Florida Business Journal. Prior to joining Omni Direct, she spearheaded the formation of the Hispanic media division for Eicoff, an Ogilvy & Mather company, where she built and led the high-growth business for more than 12 years. Johnson enjoys being an integral marketing partner for her clients by identifying new market opportunities, relentlessly optimizing media, and extracting timely insights from data mining and attribution.

Mike Muccilo is short-form account manager at NBCU and oversees the Telexitos Network. He has 25 years in advertising sales experience, ranging from local broadcast and cable management sales to digital platforms. He has spent the past 10 years in performance marketing sales and has been instrumental in leading revenue growth year after year. Muccilo lives in New Jersey with his wife Lise and two boys.

Nick Pietropinto brings more than 25 years of experience in D2C, B2C, and B2B marketing, sales, and strategy garnered while helping businesses achieve success and sustained growth. Along with managing multimillion-dollar media budgets, he has worked alongside clients across multiple verticals to build their business structures and methodologies, develop talent into high-performing teams, accelerate revenue generation, and drive hyper-growth.

Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.