U.S. Hispanic Council

Yeni Birrueta has spent 30 years in the direct-to-consumer video industry, including 25 at Pacific Media Technologies — now Volacity — overseeing all aspects of the company’s growth, from business development to distribution. She helped the company transition and develop its own digital delivery platform. A native of Guatemala, Birrueta is fluent in both Spanish and English.

Richard Bertodatti currently serves as the senior vice president of agency portfolio sales at TelevisaUnivision, focusing on independent and performance agencies across the U.S. Prior to joining TelevisaUnivision five years ago, Bertodatti spent time at Meta, Paramount, Conde Nast, Google, and NBCU, working on next-gen/transformational video sales, strategy, and product partnerships with clients and agencies. He is based in the New York office and resides in New Jersey with his family.

With more than 25 years of experience in the direct response industry, Andres Calvo has built a career helping clients maximize efficiency, reduce costs, and deliver successful media campaigns. As the principal of ACE Media Partners LLC, he provides consulting services to a variety of clients within the direct response space, improving workflows and developing cost-effective media delivery strategies. Throughout his career, Calvo has been committed to building long-term relationships by delivering exceptional service, practical solutions, and measurable results. He earned a bachelor's degree in production from UCLA and has extensive experience in direct response sales, media operations, and client consulting.

Ross Daron is vice president of local digital sales at TelevisaUnivision, the world’s leading Spanish-language media company. In this role, he focuses on helping brands translate performance objectives into effective, scalable media solutions — working closely with clients and internal teams to navigate the evolving digital and CTV landscape, with an emphasis on data-driven planning, measurement, and full-funnel accountability. Daron plays a key role in advancing TelevisaUnivision’s position as a partner for advertisers looking to reach U.S. Hispanic audiences authentically and effectively, delivering cultural relevance with measurable business outcomes across both local and national campaigns.

Keith Freibott is executive vice president of advertising sales at Allen Media Group. His career path consists of agency and sales experience. With more than 25 years of experience, most of his focus has been in the Hispanic market. Freibott’s background includes securing advertising and marketing for Fortune 500 companies, as well as sales and management roles in the Hispanic market. His experience includes World Cup sales at Univision, entertainment and sports sales at Telemundo, and a leadership role at Warner Bros. Discovery.

Jassamy Freyre is a paid programming and short-form account manager for Telexitos Network. She started her career with NBCUniversal eight years ago as an NBC page, moving to local sales at NBC, and eventually national broadcasting for Telemundo. She has her M.B.A. from Mount Saint Mary’s University, which has helped her manage the landscape of direct response. Freyre is also a co-chair for NBC’s Women’s Network and Latinos Unidos.

Beth Johnson has more than 25 years of performance media expertise spanning across categories including finance, healthcare, insurance, retail, DTC, and lead generation. In her current role as senior director of media at Omni Direct, she leads all multichannel media strategy, planning, analytics, and ROI performance for clients looking to reach the large and growing Hispanic market. With Johnson as part of the leadership team, Omni Direct has been recognized as a fastest-growing agency by Inc. 5000, Adweek and the South Florida Business Journal. Prior to joining Omni Direct, she spearheaded the formation of the Hispanic media division for Eicoff, an Ogilvy & Mather company, where she built and led the high-growth business for more than 12 years. Johnson enjoys being an integral marketing partner for her clients by identifying new market opportunities, relentlessly optimizing media, and extracting timely insights from data mining and attribution.

Jacklyn Lopez is an accomplished marketing strategist and brand leader with a passion for connecting brands with the U.S. Hispanic audience in meaningful and measurable ways. As the Hispanic marketing director and brand lead at Anhelo, she oversees all offline and online marketing efforts, driving impact through innovative, culturally relevant campaigns. With more than six years of experience helping Fortune 500 companies maximize their reach and ROI in the Hispanic market, Lopez specializes in performance-based marketing, strategic planning, creative production, and multi-channel media execution. A proud Miami native with Colombian roots, she graduated magna cum laude from Florida State University, where she studied editing, writing, and media. She brings both analytical acumen and creative vision to every project, ensuring brands don’t just reach audiences — they build lasting impact and connections.

Mike Muccilo is short-form account manager at NBCU and oversees the Telexitos Network. He has 25 years in advertising sales experience, ranging from local broadcast and cable management sales to digital platforms. He has spent the past 10 years in performance marketing sales and has been instrumental in leading revenue growth year after year. Muccilo lives in New Jersey with his wife Lise and two boys.

Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.

Dan Thompson is a 20-plus year veteran in direct response, sales acquisition, customer experience, and BPO leadership. As executive vice president of PlusOne Company, he has led the charge in scaling high-performance sales and service operations across on-shore, near-shore, and “urbal” (urban + rural) teams — delivering measurable impact for some of the most respected brands in the industry. Thompson has a proven track record of increasing conversion rates, reducing cost-per-acquisition, and maximizing revenue per call. With a relentless focus on performance, innovation, and client success, he continues to push the boundaries of what’s possible in the world of customer experience, integrating cutting-edge AI solutions to unlock scale, speed, and smarter selling across every channel.

Based in New York City, Roberto Torres is a multimedia sales executive at TelevisaUnivision, connecting brands with U.S. Hispanic consumers through integrated television, radio, digital, streaming, and experiential marketing solutions. With more than 30 years of media sales experience, he embraces the evolving advertising landscape, helping clients identify new opportunities, adapt to changing consumer behaviors, and drive measurable business results.