U.S. Hispanic Council

Your path to Hispanic performance starts here.

The PDMI's U.S. Hispanic Council is designed as a forum for leaders in performance-driven marketing to share their expertise on one of the industry's most important growth areas: the U.S. Hispanic consumer. As this demographic grows and continues to influence more and more campaigns, the PDMI understands how crucial it is for its members to grasp the differences — and similarities — in marketing to this burgeoning marketplace.

The U.S. Hispanic Council serves as the PDMI's visionaries in this space, pushing the conversation forward, while also supplying regular content for the association's publications and social media outlets. To connect directly with the U.S. Hispanic Council, click here to email: hispanic.council@definitivemediagroup.com.

Council Members



Marcelino Miyares, Jr.

d2H Partners

Managing Director





Marcelino Miyares has spent 30 years evolving the Hispanic marketspace. Known for his market intelligence and resourcefulness, he co-launched d2H Partners in 2014 to lead more "crossover" clients to their Hispanic consumer path-to-profit.  Miyares truly believes that brands need to “Enculturate or Die!” His marketing experience includes DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware, and others); branded DR, lead-generation and retail work (Matrix, Lincoln Heritage, Hulu, Citibank, AT&T, PepsiCo, American Stores, and McDonald’s); and traditional direct marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot, and others). Miyares is a Cuban-American native of Chicago and currently lives in Santa Monica.


Yeniseth Birrueta

Pacific Media Technologies

Executive Vice President





Yeni Birrueta has spent 30 years in the direct-to-consumer video industry, including 25 at Pacific Media Technologies, overseeing all aspects of the company’s growth — from business development to distribution. She helped the company transition and develop its own digital delivery platform. A native of Guatemala, Birrueta is fluent in both Spanish and English.


Tania Bonetti

Marathon Ventures

Vice President of Network Relations




Tania Bonetti, vice president of network relations, has spent more than eight years at Marathon Ventures and has primary responsibility for managing Marathon's relationships with its network, station, studio, and independent production partners. She works closely with the entire Marathon staff to facilitate the seamless coordination of sales, marketing, pricing, and operations to maximize revenue for all video commercial inventory sold by Marathon. Bonetti has more than 15 years of experience in the media industry. She began her career in digital ad sales at Radio One before moving to Viacom, where she advanced through positions of increasing responsibility in television pricing and planning.


Denira Borrero

Omni Direct, Inc

Principal, COO


305-535-8892 (office)

305-528-8002 (mobile)



With more than 25 years of global marketing and commercial operations experience, Denira Borrero has launched and led hundreds of direct-to-consumer, traditional brand, and B2B marketing campaigns. She was recognized by the Direct Response Marketing Alliance as Member of the Year in 2015 and also served on the Board of Directors of the Electronic Retailing Association. Borrero regularly publishes articles in business and industry journals on the state of the U.S. Hispanic market and performance-based marketing. She received her M.B.A. from Columbia University and held numerous leadership positions at Johnson & Johnson for 15 years prior to joining Omni Direct as COO.


Jassamy Freyre

Telexitos Network

Account Manager





Jassamy Freyre is a paid programming and short-form account manager for Telexitos Network. She started her career with NBCUniversal eight years ago as an NBC page, moving to local sales at NBC, and eventually national broadcasting for Telemundo. She has her M.B.A. from Mount Saint Mary’s University, which has helped her manage the landscape of direct response. Freyre is also a co-chair for NBC’s Women’s Network and Latinos Unidos.   


Mike Muccilo


Short-form Account Manager




Mike Muccilo is short-form account manager at NBCU and oversees the Telexitos Network. He has 25 years in advertising sales experience, ranging from local broadcast and cable management sales to digital platforms. He has spent the past 10 years in performance marketing sales and has been instrumental in leading revenue growth year after year. Muccilo lives in New Jersey with his wife Lise and two boys.


Kyle Patten

Univision Communications Inc.

Vice President of Direct Response




Kyle Patten is an xperienced vice president with a demonstrated history of working in the broadcast media industry. Patten is skilled in broadcasting, advertising, sales, digital marketing, and social media. He graduated from the New York Institute of Technology.


Nicolas Pietropinto

Luminess Cosmetics

President of Direct Response


713-532-2408, ext. 1032


Senior executive with more than 15 years in management and leadership. Nicolas Pietropinto has an entrepreneurial attitude with a passion for technology, finance, and operations. He is a proactive leader and business relationship catalyst possessing a heightened sense of responsibility and ethics. Pietropinto considers himself an overachiever and highly competitive, while enthusiastic about winning through a collaborative team effort. He is a consultative and hands-on executive that leads by example, and is adept at creating, analyzing, and reporting results-driven business metrics. Pietropinto is known for strong multicultural awareness and is fluent in English, Spanish, Portuguese, and French.


Greg Sarnow

Allegro Response Teleservices

Founder & CEO




Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.