Creating online education for performance marketers.
The PDMI Workshop Council is designed as an incubator for peer-to-peer education among PDMI members and the performance-driven marketing industry at large. Members of the Workshop Council band together to discuss and select the best available concepts for a series of webinars conducted and hosted by PDMI members.
Andrea Pass is owner of Andrea Pass Public Relations. Her strength in relationships coupled with her knowledge of the ever-growing press base results in top-tier targeted media placements to increase brand awareness, reputation management, and sales. She focuses on such categories as consumer products, DRTV, small business, parenting, education, authors, food, health/wellness, and non-profit. Pass was a Leading Women Entrepreneur Top 25 Brand Builder and a DRMA Member of the Year Finalist. She serves on the Board of the United Inventors Association, as chair of the Workshop Council of the PDMI, and membership coordinator of the New Jersey Association of Women Business Owners.
Target + Response Inc.
(312) 321-0500 x121
Michael Battisto is a direct marketing veteran, experienced in helping direct response advertisers build successful lead-generation campaigns using various forms of audio advertising. In 1998, he joined Target + Response, a full-service agency specializing in bringing lead-generation campaigns to audio advertising channels including radio, satellite radio and various forms of streaming media. When secured cost effectively, traditional media channels like radio provide a solid base on which an effective lead-generation campaign can be built. During its 35 years in business, T+R has worked with some of the biggest brands in DR and formed deep relationships with top radio networks and stations across the country — providing its customers with premium, cost-effective placements.
As chief strategy officer, Cordie DePascale is instrumental in PremiumMedia360's success, evangelizing its innovative technology solutions, driving customer acceptance and sales execution, and stewarding its internal strategic planning process. With more than 25 years of experience in advertising and advertising technology, DePascale has a deep understanding of the market, the customers, and the products that make up this space. After graduating from Manhattan College in New York, he spent the first years of his career at J. Walter Thompson and then at IPG. He then moved to advertising technology, spending six years at COREMedia and 12 years at Mediaocean, where he was responsible for product management, quality assurance, and partner management. DePascale has been a longtime supporter of the innovative technology pioneered by PremiumMedia360.
Senior Vice President, Media
Anat Freed joined Kingstar Media just after it was founded in 2003, as junior assistant and has worked her way up to senior vice president, media, and manages a team of 25. Skilled in media buying, customer service, analytics, and business development, Freed is committed to driving positive experiences and ROI for all clients — and demonstrating how lucrative and worthwhile it is to include Canada in your media and marketing plans. Kingstar Media is Canadian advertising agency based in Toronto, specializing in response-based, measurable media across multiple platforms including TV, radio, out-of-home, and — most recently — digital.
Vice President, Direct Brand Marketing and Performance Advertising
Christine Georgakakis is senior vice president of advertising sales for the Reelz Network. She is responsible for leading the entire sales efforts of the organization, encompassing national ad sales and performance advertising. Georgakakis began her career at Lifetime, Television for Women. Her expertise building teams that solve challenges and foster innovation have positioned multiple media organizations at the forefront of industry. In 2018, she was named one of the top women in media by Folio and in 2020 she was named an industry leader by Cynopsis. Georgakakis, who holds a bachelor’s degree in mass media and communications and has studied executive leadership at Cornell University, serves on the Workshop Council and Women’s Council of the Performance-Driven Marketing Institute (PDMI).
951-234-3899, ext. 101
Joseph Gray founded television's largest cost-per-action advertising network, REVShare, in 1989. One of his companies, Global Media Productions, was acquired by TelAmerica Media, now Cadent Networks, where he briefly served as president in 1987-1988. In 2007, Gray raised an equity round from The Carlyle Group and HIG Capital, forming Media Property Holdings and Lead Generation Technologies, which operated a pay-per-call lead exchange in various verticals including legal tort, debt, and tax. Gray exited Media Property Holdings in 2012. Too young to retire, he created DRMetrix in 2012 to provide much needed insights and competitive data to the direct-to-consumer television industry.
Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearheading all things digital, OTT, VOD, and programmatic. He started his career on the agency side and was a director on a media buying team prior to joining Discovery. Judge resides in New Jersey with his wife, Sophia, and his three children: Liam, Ethan, and Kiera.
Amy Ralph Mudge, leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Mudge works reflects the strength of her leadership.
Jeff Nash is senior vice president, network ad sales, for Weigel Broadcasting’s MeTV Networks, the leader in the digital network space. He has been a key contributor in the launch and rollout of successful Weigel networks MeTV, Movies!, Heroes and Icons, Start TV, and Decades. Nash runs the Chicago-based sales group for MeTV Networks and oversees key hybrid DR, upfront, and scatter business for the group. Nash played a leading role in the creation of MeTV Unwired Networks. Nash has been with Weigel for more than 10 years, beginning in a local sales role with WCIU, Weigel’s Chicago independent station, and WWME, MeTV Network’s flagship affiliate.
As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.
Intelligent Handshake Inc.
Douglas Plank is COO of Intelligent Handshake and a seasoned entrepreneur who founded and served as chairman and CEO of MobileCause, the premier mobile fundraising and communications platform serving the charitable, corporate, and individual philanthropy sectors. He co-founded Telesis MG, an early innovation for electronic submission of medical insurance claims and was a partner and co-founder of Scimitar, a corporate accelerator to Fortune 100 and early-stage seed companies. He co-founded two nonprofits and grew them to $20 million and $30 million respectively in annual revenue. He serves on various nonprofit and private company boards and has been a frequent speaker at industry conferences as well as on radio and television.
Patrick Raymond is a brand creative architect specializing in content creation strategies and execution — and is an award-winning TV director, filmmaker, CEO, executive creative director, executive producer, and writer. His footprint is seen in prestige beauty campaigns, including top-ranking TV beauty campaigns for the Luminess® Cosmetics and Conture® Skin Care brands, plus the recent Disney's The Lion King Limited Edition Collection campaign with famous makeup artist Sir John. In addition, Raymond has directed and overseen creative execution for hundreds of other projects with top celebrities, media personalities, and Fortune 50 brands — and continues to oversee creative for multiple brands and studios with his consulting firm Really Cool Ideas Inc.
Gregory Standal is a New Jersey-based video producer with more than 12 years of experience in the performance-driven video production industry. His company, New Cape Pictures, is a full-service video production company founded in 2011. It has produced hundreds of performance-driven and brand response commercials, digital ads, and corporate videos. Standal and his team differentiate themselves from other production companies by utilizing access to platforms like the PDMI and its research partner, DRMetrix. This insider insight allows New Cape Pictures to measure all syndicated data and televised creatives against each other when creating a new commercial campaign for clients. Standal believes that each new project is an opportunity to challenge himself and his team, exceed client expectations, and advance as a producer.
Paul Rothstein is a 35-year advertising and marketing veteran with a unique blend of general, B2B, and direct response marketing experience. He has created and managed hundreds of integrated DRTV campaigns in all verticals and has worked at several major media buying services. Rothstein is expert in all forms of media from TV to online. He is a seasoned campaign manager with years of experience in creative production, offer structuring, call center management, fulfillment, and multichannel marketing. With a strong background in statistics and modeling, Rothstein understands the lifetime value of customers and how to keep them, and a deep understanding of the financial aspect of each campaign.
At THOR Associates, Lori Zeller is responsible for providing out-of-the-box turnkey solutions for operational efficiencies. Previous experience in both the marketing and healthcare industries has provided her with insights-driven leveraging skills. Zeller is a visionary in the conceptualization of direct and brand response marketing, able to execute integrated omnichannel creative strategies. Prior to founding THOR Associates with Fern Lee, Zeller was a life coach/business management consultant, and a chiropractor. She is an emerging abstract artist, having been accepted in museum and gallery exhibits throughout the United States (www.lorihopezeller.com). Zeller loves to cook, golf, fish, and takes pride in the role of “Doggy Mama” to her red mini poodle, Sushi.