Workshop Council

X

The PDMI's U.S. Hispanic Council is designed as a forum for leaders in performance-driven marketing to share their expertise on one of the industry's most important growth areas: the U.S. Hispanic consumer. As this demographic grows and continues to influence more and more campaigns, the PDMI understands how crucial it is for its members to grasp the differences — and similarities — in marketing to this burgeoning marketplace.

The U.S. Hispanic Council serves as the PDMI's visionaries in this space, pushing the conversation forward, while also supplying regular content for the association's publications and social media outlets. To connect directly with the U.S. Hispanic Council, click here to email: hispanic.council@definitivemediagroup.com.

Council Members

Chairperson

Andrea Pass

x

x

x

x

Andrea Pass is owner of Andrea Pass Public Relations. Her strength in relationships coupled with her knowledge of the ever-growing press base results in top-tier targeted media placements to increase brand awareness, reputation management, and sales. She focuses on such categories as consumer products, DRTV, small business, parenting, education, authors, food, health/wellness, and non-profit. Pass was a Leading Women Entrepreneur Top 25 Brand Builder and a DRMA Member of the Year Finalist. She serves on the Board of the United Inventors Association, as chair of the Workshop Council of the PDMI, and membership coordinator of the New Jersey Association of Women Business Owners

Frank Cammarata

Media Monitors

x

x

x

x

 

x

Anat Freed

Kingstar Media

Senior VP, Media

anat@kingstarmedia.com

416-869-0631, ext. 224

www.kingstarmedia.com

 

x

Joseph Gray

DRMetrix 

CEO

joseph.gray@drmetrix.com

951-234-3899 ext. 101

www.drmetrix.com

Joseph Gray founded television's largest cost-per-action advertising network, REVShare, in 1989. One of his companies, Global Media Productions, was acquired by TelAmerica Media, now Cadent Networks, where he briefly served as president in 1987-1988. In 2007, Gray raised an equity round from The Carlyle Group and HIG Capital, forming Media Property Holdings and Lead Generation Technologies, which operated a pay-per-call lead exchange in various verticals including legal tort, debt, and tax. Gray exited Media Property Holdings in 2012. Too young to retire, he created DRMetrix in 2012 to provide much needed insights and competitive data to the direct-to-consumer television industry.

Brian Judge

Discovery Inc.

x

x

x

x

Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearheading all things digital, OTT, VOD, and programmatic. He started his career on the agency side and was a director on a media  buying team prior to joining Discovery. Judge resides in New Jersey with his wife, Sophia, and his three children: Liam, Ethan, and Kiera.

Amy Mudge

BakerHostetler

Partner

amudge@bakerlaw.com

202-861-1519

www.bakerlaw.com

Amy Ralph Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Amy works reflects the strength of her leadership.

Asieya Pine

Lockard & Wechsler Direct

x

x

x

 

As president of Lockard & Wechsler Direct (LWD), Asieya Pine is responsible for the agency's day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency's 80-plus clients. Under her leadership, LWD has grown year after year for 20 years, becoming one of the largest privately held performance marketing agencies in the country. Pine’s experience covers a wide range of direct response disciplines, including advertising for consumer products, lead-generation, and e-commerce brands.

Patrick Raymond

Really Cool Ideas, Inc.

CEO & President

patrick@reallycoolideas.tv

818 209 9319

reallycoolideas.tv

 

Patrick Raymond is a brand creative architect specializing in content creation strategies and execution — and is an award-winning TV director, filmmaker, CEO, executive creative director, executive producer, and writer. His footprint is seen in prestige beauty campaigns, including top-ranking TV beauty campaigns for the Luminess® Cosmetics and Conture® Skin Care brands, plus the recent Disney's The Lion King Limited Edition Collection campaign with famous makeup artist Sir John. In addition, Raymond has directed and overseen creative execution for hundreds of other projects with top celebrities, media personalities, and Fortune 50 brands — and continues to oversee creative for multiple brands and studios with his consulting firm Really Cool Ideas Inc.

Paul Rothstein

PCR Marketing

x

x

x

x

 

xxxx

Lori Zeller

THOR Associates

x

x

x

x

 

xxxx

Members of the Hispanic Council are regular contributors to PDMI publications and at PDMI events. ​

4 Insights for Hispanic Market Success in 2019

 

By Denira Borrero 

 

Representing almost one-fifth of the country’s population — and growing 70-percent faster than the general population — the U.S. Hispanic market is expected to reach $2 trillion in consumer spending by 2024.

U.S. Hispanic Millennials: The Sweet Spot for Sales Growth

 

By Denira Borrero 

 

Representing 23 percent of the entire U.S. population younger than age 34 and showing exceptionally high engagement on social media platforms, Hispanics are being courted by marketers to increase returns ...

Reaching Profitable Scale With Hispanic Marketing

 

By Nicole Cordero 

 

Imagine yourself in Times Square. It is a visual overload experience — not to mention the crowds. Now, imagine yourself driving down a highway and seeing a couple of attractive and catchy billboards along your ride. That is Hispanic advertising.

7 Reasons You Should Consider Spanish-Language Media

 

By Nicolas Pietropinto 

 

As direct-to-consumer marketers look at new or different opportunities to add to their marketing mixes, one of the biggest growth areas in the United States is its growing Spanish-speaking population. 

The Power of Biculturals

 

Francis Romero and Marcelino Miyares  

 

During October’s PDMI West in San Diego, a group of marketing leaders discussed "The Power of Biculturals." Bicultural Hispanics are the fastest growing segment of all U.S. Hispanics, representing 50 percent of the marketplace. 

Nicole Cordero led a powerful panel discussion about the U.S. Hispanic marketplace at PDMI West 2019 in San Diego. PDMI members can listen to audio of this educational session (and many others) through the PDMI Member Portal.

Mailing Address: 668 N. Coast Hwy. #181

Laguna Beach, CA 92651

Email: cust_svc@definitivemediagroup.com

Phone: (949) 549-4273

Reproduction — in whole or in part — is prohibited without written permission.

©2020 Definitive Media Group. All rights reserved.