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PDMI Councils

Be a leader. Be visible. Be engaged.

Volunteering to become a member of a PDMI Council is its own form of advocacy — for yourself, for your business, and for the industry as a whole. The PDMI’s Councils are an excellent starting point for members to get more involved and for the PDMI community to hear your voice. Council members will further their leadership experience while also becoming directly involved in setting the PDMI’s course.

Four PDMI Councils are now open for membership. Read more about each below.

Brand Response Council

Launched in spring 2020, the PDMI's Brand Response Council brings together media outlets, media agencies, and the clients both serve to build more powerful consensus and relationships across various mediums.

Government Affairs Council

The PDMI's Government Affairs Council, formed in October 2019, follows all regulatory developments affecting the performance-driven and direct-to-consumer marketing industries. The Council weighs in on behalf of members where and when it's deemed appropriate by PDMI staff and members. Its members will also highlight important information in PDMI publications on various regulatory and legal developments at the federal, state, and local levels.

U.S. Hispanic Council

The PDMI's U.S. Hispanic Council, which debuted in July 2019, is designed as a forum for leaders in performance-driven marketing to share their expertise on one of the industry's most important growth areas: the U.S. Hispanic consumer. As this demographic grows and continues to influence more and more campaigns, the PDMI understands how crucial it is for its members to grasp the differences — and similarities — in marketing to this burgeoning marketplace.

The U.S. Hispanic Council serves as the PDMI's visionaries in this space, pushing the conversation forward, while also supplying regular content for the association's publications and social media outlets.

Workshop Council

Launched in summer 2019, PDMI's Workshop Council is designed as an incubator for peer-to-peer education among PDMI members and the performance-driven marketing industry at large. Members of the Workshop Council band together to discuss and select the best available concepts for a series of monthly webinars to be conducted by and hosted PDMI members.

The Workshop Council also has the opportunity to regularly share its members' expertise via the PDMI's publications — PDMI Weekly and Results Magazine.

E-Commerce Council

The PDMI’s E-Commerce Council focuses on all topics related to consumers shopping on an e-commerce platform. Why are they there? How did they get there? How will they transact? And how can the merchant not only close the sale, but maintain them as a contact? Members of the council are merchants, platform builders and hosts, and vendors — all of whom share an expertise germane to the expanding e-commerce world, from payments to conversion metrics to fraud concerns, and more.

PDMI University

The PDMI University Council is responsible for ideating and creating the curriculum and coursework for the association's continuing education program designed for performance and D2C marketing professionals. With courses planned across all key areas of performance marketing — and at all levels, from those new to the space to C-level suiteholders looking to maximize their knowledge — PDMI University will launch in 2024 with a series of classes sure to provide insights to all involved in the space.

Women's Leadership Council

The PDMI’s Women’s Council, launched in winter 2023, provides a forum for women in performance and direct-to-consumer marketing to create, learn, and grow; and a trusting community for leaders at every level to share their expertise, build partnerships, and create a vision for the future of performance marketing. The council creates content for the PDMI’s educational outlets and offers a peer-to-peer mentorship program, allowing younger industry executives to learn from experienced leaders.

Get Involved: Apply to Serve Today


Volunteers will have the opportunity to shape and define the vision of each PDMI Council. If you're interested in serving on PDMI Councils, simply email Thomas Haire, the PDMI's chief content officer, at

PDMI Council Guidelines


  1. To be eligible to serve on a PDMI council, all volunteers must be employed by a member company — in good standing — of the PDMI.

  2. PDMI council memberships are granted on a volunteer, first-come, first-served basis. PDMI council members are appointed and/or relieved of duty at the discretion of the leadership of the PDMI.

  3. PDMI council membership terms are for 12 months and are renewable for up to two additional 12-month terms per approval of PDMI leadership. A council member must reapply at the end of each term to continue their service with the council up to the three-year maximum.

  4. Each PDMI member company is allowed up to two active participants on PDMI councils at any given time. Each volunteer is allowed to serve on only one PDMI council at any given time.

  5. Each PDMI council will be led by a chair or co-chairs. These positions have a 12-month term, with the possibility of one 12-month renewal. Each council will decide on its own guidelines for selecting co-chairs.

  6. PDMI council members will be expected to commit approximately 1-2 hours per month of direct service. Direct service will include a monthly phone conference. Additionally, up to four in-person meetings may be scheduled in conjunction with PDMI events.

  7. Members of the PDMI Workshop Council will assist with content concepts for PDMI webinars, case studies for the PDMI website, and column submissions to Results Magazine.

  8. Members of the PDMI U.S. Hispanic Council must actively serve in a role in which they work directly on performance-driven marketing efforts directed at the U.S. Hispanic demographic.

  9. Members of the PDMI Government Affairs Council must actively serve in a role in which they work directly on legal and regulatory issues facing performance-driven marketers.

  10. Members of the PDMI Brand Response Council must actively serve in a direct role with a media outlet, media agency, or brand/DTC marketer.

  11. Membership in PDMI councils will be capped at 20 persons, with council size subject to review at the end of each year.

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