top of page
PDMI-background.png

PDMI Spring Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

PDMI-Spring-Seminir-logo.png

The PDMI's Spring Seminar Series features live monthly webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world.

 

This is part of our seasonal seminar series, which kicked off in 2020. With more than two-dozen of these one-hour webinars now in the books, the PDMI is excited to continue offering regular virtual education to its members and to those in the greater performance marketing community.

CTV in Canada: What’s the Reality?

Thursday, June 1
2 p.m. EDT/11 a.m. PDT

The growth of connected TV — outlets, viewership, and, of course, ad spend — has been one of the biggest U.S. performance marketing stories of the past two years. But different countries evolve at different paces. In Canada — long considered a tremendous testing ground among D2C marketers given its proximity to and demographic similarities with the United States — how quickly is the CTV advertising marketplace growing? What are the opportunities and challenges when considering CTV in Canada — and what types of marketers are finding success? A group of experts looks at these questions and more in this one-hour conversation presented by the PDMI Workshop Council.

Speakers:​

  • Ben Hemming, Bulletin

  • Garrett MacDonald, AudienceX

  • Rachel Watters, Finecast

​​

Moderator:

  • Geoff Crain, Kingstar Media (moderator)

CTV in Canada: What's the Reality? (June 1, 2023)
Play Video

Past Seasonal Seminar Series Videos

Did you miss any of the past events of our Seasonal Seminar Series? Click on the videos below to any of the webinars, dating back to summer 2020.

Seasonal Seminar Series: Has E-Commerce Replaced Retail?
58:21
Seasonal Seminar Series: Golden Girls
56:55

Seasonal Seminar Series: Golden Girls

Where does the time go? As we approach the end of Q4 and reflect on 2023, it’s heartwarming to identify the moments of this year that were pivotal. We know that the PDMI Women’s Leadership Council was instrumental in creating unity in our community. This session promises to be personal, as a few of our media “Golden Girls” speak to 2023’s eclipse from light to darkness and the return. Management styles differ with resolution and conviction. These mini-case-studies are meant to inspire. We are strong and stay strong by learning from each other. Speakers include: Lissie Perkins, Casual Precision; Karyn Schultheiss, TouchPoint Integrated Communications; Kaitlin Stebbins, Samsung Ads; Theresa Weed, Yangaroo; Fern Lee, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtvmarketing #drtvmedia #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing #womenscouncil #womensleadership #challenges #opportunities
Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value
51:07

Seasonal Seminar Series: The Secret Sauce of Customer Lifetime Value

Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge? Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers' average purchase value, average purchase frequency, and average customer lifespan. Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #customerexperience #customerlifetimevalue #CLV #lifetimevalue #LTV #customerloyalty #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing
bottom of page