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PDMI Spring Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

PDMI Spring Seminar Series Logo

The PDMI's Spring Seminar Series features live monthly webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world.

 

This is part of our seasonal seminar series, which kicked off in 2020. With more than three-dozen of these one-hour webinars now in the books, the PDMI is excited to continue offering regular virtual education to its members and to those in the greater performance marketing community.

Hot Potato: 10 Things Performance and E-Commerce Leaders Are Excited About

Tuesday, May 28
2 p.m. EDT/11 a.m. PDT

Though navigating the e-commerce landscape can be tricky for performance marketers and their agency and vendor partners, opportunities to find success continue to abound. New technologies, emerging outlets, and other areas of growth are consistently arriving — and the experts on the PDMI’s seven member councils are planning on joining you to share the things they’re most passionate about in the industry right now!

 

Register now to join a group of leaders as they play hot potato with their intriguing and enlightening thoughts on where performance marketing can go next!

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Mary Ann Bautista

Bautista Direct Marketing

Mary Ann Bautista is a 35-year veteran of the direct response industry. She launched Bautista Direct Marketing Inc., a full-service direct marketing company, in 1998. She serves as president of the firm and oversees programs for a broad array of direct-to-consumer and business-to-business accounts. Bautista’s passion for direct response stems from a long history on both the client and agency side of the business. Prior to establishing BDM, she managed the direct response program at Gateway Learning Corp., publisher of the well-known educational product, “Hooked on Phonics.” Prior to that, she spent six years in direct marketing at SyberVision, where her vertical marketing of “The Pimsleur System” foreign language products returned the company to profitability in the mid-1990s. Bautista lives with her family in Alameda, Calif., and — when not strategizing media buys — she spends her time enjoying her husband’s gourmet meals, practicing Pilates, and daydreaming about her next vacation.

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Paul Mosenson

NuSpark Media

Paul Mosenson is the seasoned founder of NuSpark Media Group, a media agency specializing in crafting high-impact media campaigns for small and medium-sized businesses (SMBs). With more than three decades of experience in media buying across various industries, Mosenson has honed his expertise in delivering top-notch tracking and promotional offers that drive measurable results. His approach combines data-driven strategies with creative flair, ensuring that each campaign not only reaches its target audience but also resonates with them. A thought leader in the field, Mosenson's extensive knowledge and hands-on experience make him a go-to resource for businesses looking to amplify their media presence and achieve sustainable growth.

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Gregory Silvano

Buyist

Gregory Silvano, CEO of Mojo, has white water rafted down all 300 miles of the Grand Canyon, scuba dived the Blue Hole in Belize, and — in two weeks — will summit Mt. Kilimanjaro in Tanzania. He was a drill sergeant in the U.S. Army and, in his downtime, runs Buyist.

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Carey Chase

Modus Direct

Carey Chase serves as senior vice president of media at Modus Direct. Chase and the media team are responsible for media strategy, planning, placement, and optimization across all available media channels (linear/streaming TV, OOH, print) for both D2C as well as brand-focused clients at Modus. She has spent nearly all of her 30-plus year career in DRTV (except for those “lost years” as a UX web designer), working in-house and on the agency side for both large and boutique shops. One of her greatest thrills has been living this industry’s transition from dismissed as “remnant media” to respected as “performance media” — while spending hundreds of millions of dollars in the process. A leader at every agency she has worked at, Chase has trained and counselled countless buyers who have gone on and excelled in their own careers in advertising and ad tech. She currently resides in Chicago.

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Kyle Patten

TelevisaUnivision

Kyle Patten is an xperienced vice president with a demonstrated history of working in the broadcast media industry. Patten is skilled in broadcasting, advertising, sales, digital marketing, and social media. He graduated from the New York Institute of Technology.

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Kaelyne Wietelman

Venable LLP

Kaelyne Yumul Wietelman is a Washington, D.C.-based associate at Venable LLP, where she advises clients on compliance with federal and state marketing and advertising laws. With a background in consumer protection and privacy, Wietelman has helped clients substantiate claims related to price advertising and environmental and health benefits and has counseled clients on disclosures for autorenewal programs, influencers, endorsements, testimonials, reviews, and promotions. She has also defended clients before the Federal Trade Commission (FTC), National Advertising Division (NAD), and state attorneys general in investigations and inquiries into product marketing.

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Fern Lee

Thor Associates

Fern Lee, CEO of THOR Associates, is an award-winning marketing professional with a proven track record of creating and increasing brand awareness. A proud 2018 inductee to the Direct Response Hall of Fame, she has mastered the caveat of consumer engagement with each campaign, recognizing the “journey” to provide loyalty and asset values for multiple globally recognized brands. Lee is successful at applying direct response initiatives to the traditional and digital marketplaces with a unique expertise in branded-response omnichannel results. Earlier in her career, Lee was the head of direct response at Good Times Entertainment/Gaiam, bringing fitness hits Billy Blanks, THE FIRM, and Richard Simmons incredible success around the world. TurboCooker and GTXpress were also multi-million-dollar revenue generators in DTC and retail initiatives. For the past 14 years, Lee has dedicated her talents as CEO of THOR Associates, creating a premier omnichannel strategic marketing agency that implements dynamic lead generation resulting in multiple consumer transactions. Under the THOR Associates umbrella, Lee is proud to have provided services to select clients such as: MetLife, AIG, Humana, J&J, Mars, Balsam Hill, FocusFactor, KUMON, InventHelp, GalleryDirect.com, MedicareAdvantage.com, ClickNKids, Zestra, ReBloom, SmartSilk, and Migralex.

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Greg Sarnow

Allegro Response

Allegro Response is a multichannel contact center that specializes in direct-to-consumer sales and customer service. However your customers want to communicate — whether it be through the phone, email, chat, or text — Allegro’s team is trained to take care of your customers. Its expertise in the direct response space helps clients improve campaign results while improving the key metrics necessary for success.

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Sarah La Voi

BakerHostetler

Sarah La Voi is a partner in the Chicago office of BakerHostetler. She focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, she provides counsel to clients on forming strategic advertising and brand partnerships and creating in- house systems to manage clearance risk operationally. She also assists with advertising review and compliance, both self-regulatory and regulatory.

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Ava Seavey

Avalanche Creative

Ava Seavey, founder and president of Avalanche, is known as one of the most dynamic and energetic marketing executives in ROI advertising. Known for her innovative, out-of-the-box thinking, Seavey has spent the last two decades as a marketing and production executive working with clients to help them realize their dreams. Fluid in all media and unafraid to embrace controversy and risk in order to achieve excellence for her clients, she brings fresh solutions to every problem, which often leads to dramatic prosperity for her clients.

Past Seasonal Seminar Series Videos

Did you miss any of the past events of our Seasonal Seminar Series? Click on the videos below to any of the webinars, dating back to summer 2020.

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns
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Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia
Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)
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Seasonal Seminar Series: The Future of Advertising (and Risk Mitigation)

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — is a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein, Sarah LaVoi, and Nichole Sterling, partners at BakerHostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #generativeai #genai #directresponse #web3 #web3technology #datacollection #dataprivacy #seasonalseminarseries #riskmitigation #winterseminarseries #bakerhostetler
Seasonal Seminar Series: AI Applications Creating Success Today
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Seasonal Seminar Series: AI Applications Creating Success Today

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from Oracle NetSuite's Ranga Bodla, PremiumMedia360's Michelle Clayton, Flatworld Group's Ranjit Mulgaonkar, and Buyist's Gregory Silvano in a conversation presented by the association's E-Commerce Council about what's working right now in AI. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #aisolutions #directresponse #seasonalseminarseries #winterseminarseries #oracle #netsuite #flatworldgroup #buyist #premiummedia360
Seasonal Seminar Series: The Skinny on Linear
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Seasonal Seminar Series: The Skinny on Linear

The PDMI Women's Leadership Council presents a roundtable conversation among a quartet of media outlets, discussing the challenges and opportunities for performance marketers looking to invest in linear TV media. Hear from experts representing traditional broadcast, cable, and satellite media, as they share the truth about the still massive linear TV audience, how their networks are maximizing opportunities for performance brands in the shifting media landscape, and what to expect in the coming months and years. Speakers include: Maria Kennedy, FETV; Jeff Nash, Weigel Broadcasting/MeTV; Alexis Rosenberg, DISH Media; Luke Tarby, A+E Networks; and Caitlin Haire, Cannella Media (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #linearTV #traditionalTV #CTV #OTT #streaming #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtv #drtvmedia #directresponse #seasonalseminarseries #summerseminarseries #d2cmarketing #AEnetworks #dishmedia #fetv #metv
Seasonal Seminar Series: Has E-Commerce Replaced Retail?
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Seasonal Seminar Series: Golden Girls
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Seasonal Seminar Series: Golden Girls

Where does the time go? As we approach the end of Q4 and reflect on 2023, it’s heartwarming to identify the moments of this year that were pivotal. We know that the PDMI Women’s Leadership Council was instrumental in creating unity in our community. This session promises to be personal, as a few of our media “Golden Girls” speak to 2023’s eclipse from light to darkness and the return. Management styles differ with resolution and conviction. These mini-case-studies are meant to inspire. We are strong and stay strong by learning from each other. Speakers include: Lissie Perkins, Casual Precision; Karyn Schultheiss, TouchPoint Integrated Communications; Kaitlin Stebbins, Samsung Ads; Theresa Weed, Yangaroo; Fern Lee, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtvmarketing #drtvmedia #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing #womenscouncil #womensleadership #challenges #opportunities
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