PDMI Spring Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Spring Seminar Series will feature three live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world.


This is part of our seasonal seminar series, which kicked off in summer 2020. With six events seasonal seminar events now in the books, the PDMI is excited to continue offering regular virtual education to its members and to those in the greater performance marketing community.

FTC Priorities and Practical Fixes: What Should Keep You Up at Night?


Wednesday, April 21

Staying out of the Federal Trade Commission’s crosshairs has never been more important. The FTC’s focus on consumer reviews, subscriptions, mail order violations, and more remains sharp. In this special event, which you can view by clicking the video icon, Lesley Fair — senior attorney with the FTC’s Bureau of Consumer Protection — reviews the Commission’s hot buttons, while Amy Mudge — a partner at BakerHostetler and member of the PDMI’s Workshop Council — shares some business tips on staying compliant. 

Speaker Bios

Amy Mudge

Amy Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Mudge works reflects the strength of her leadership.

Lesley Fair

Lesley Fair is a senior attorney with the Federal Trade Commission’s (FTC) Bureau of Consumer Protection. In 20 years as a litigator with the FTC’s Division of Advertising Practices, she represented the Commission in numerous investigations into substantiation, continuity programs, advertising format, disclosures, and new marketing media. She now specializes in industry outreach and is the FTC’s primary business blogger at business.ftc.gov. Fair teaches consumer protection law at George Washington University Law School and is a distinguished lecturer on the adjunct faculty of Catholic University’s Columbus School of Law.

Did you miss our July and August events — the PDMI Summer Seminar Series? Click on the videos below to watch each of those events, featuring Amazon expert Shannon Roddy and marketing industry guru Tim Ash.

Did you miss the webinars during the PDMI Fall Seminar Series? Click on the videos below to watch each of those events, including sessions — featuring members of the PDMI's Workshop Council — discussing lessons learned during the pandemic as well as fearless predictions for 2021.

Did you miss the webinars during the PDMI Winter Series? Click on the videos below to watch each of those events, including sessions regarding the state of the media marketplace and how you can ensure your business payments remain safe from fraudsters.

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