PDMI Spring Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Spring Seminar Series features live monthly webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world.


This is part of our seasonal seminar series, which kicked off in 2020. With more than a dozen seasonal seminar events now in the books, the PDMI is excited to continue offering regular virtual education to its members and to those in the greater performance marketing community.

Content’s Changing Landscape

Wednesday, June 15

How brands are shooting, seeding, and using storytelling content for the wide array of media outlets — from linear TV to OTT, Youtube, TikTok, Facebook, or Instagram — to best reach their consumers in many cases seems to be in near-constant flux. With shifts in creative outlets and needs happening every six months — or less — every brand’s creative team must remain a step ahead of the game. In this special webinar event, hear how top performance marketing executives from distinct and different industries are maximizing their creative in different marketing environments to drive response and close sales.


  • Kristen Gasior, Balsam Brands

  • Sialoren Spaulding, Farmers Insurance Group

  • Andrew Videira, Luminess



  • Patrick Raymond, Really Cool Ideas

Blurred Lines: Demystifying Affiliate Marketing

Tuesday, May 17


The term affiliate marketing has come a long way since its appearance on performance marketers’ radar. Once reserved for a specific sector of online marketing networks, affiliate marketing is now used to describe everything from basic link shares by publishers to marketing agreements struck between influencers and brands. What must brands understand today about affiliate marketing agreements, outlets, and opportunities? And is the gentrification of the term easing their concerns about the riskiness of such ventures?


  • Rasheed Ali, Peak ROI LLC

  • Daniel Kaufman, BakerHostetler

  • David Stellato, Verve Direct



  • Gregory Silvano, Buyist

Past Seasonal Seminar Series Videos

Did you miss any of the past events of our Seasonal Seminar Series? Click on the videos below to any of the webinars, dating back to summer 2020.