PDMI Spring Seminar Series
Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.
The PDMI's Spring Seminar Series features live monthly webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world.
This is part of our seasonal seminar series, which kicked off in 2020. With more than two-dozen of these one-hour webinars now in the books, the PDMI is excited to continue offering regular virtual education to its members and to those in the greater performance marketing community.
CTV in Canada: What’s the Reality?
Thursday, June 1
2 p.m. EDT/11 a.m. PDT
The growth of connected TV — outlets, viewership, and, of course, ad spend — has been one of the biggest U.S. performance marketing stories of the past two years. But different countries evolve at different paces. In Canada — long considered a tremendous testing ground among D2C marketers given its proximity to and demographic similarities with the United States — how quickly is the CTV advertising marketplace growing? What are the opportunities and challenges when considering CTV in Canada — and what types of marketers are finding success? A group of experts looks at these questions and more in this one-hour conversation presented by the PDMI Workshop Council.
Ben Hemming, Bulletin
Garrett MacDonald, AudienceX
- Rachel Watters, Finecast
Geoff Crain, Kingstar Media (moderator)