PDMI Summer Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.


The PDMI's Summer Seminar Series featured a pair of live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Check out the schedule below, and videos of each event below — and get ready for our fall webinar events, coming soon!

Successfully Diversifying Your Amazon Sales Strategy

Wednesday, July 22

Shannon Roddy of PDMI partner Marketplace Seller Courses discussed key areas of understanding for performance marketers looking to expand their efforts on Amazon. Topics included: 

  • Understanding Vendor Central vs. Seller Central

  • Leveraging Fulfillment by Amazon (FBA) and Merchant Fulfillment

  • Advertising and Marketing Diversification

  • Amazon Product Diversification

  • Amazon Team Diversification

Amazon expert Shannon Roddy is the founder of Marketplace Seller Courses, an online course designed to help brands, inventors, and entrepreneurs make the most of their Amazon selling experience. He has worked with more than 100 brands and manufacturers to launch, grow, and protect their brands on Amazon. Roddy has not only helped numerous sellers increase conversion rates and sales but also helped launch more than 23 No. 1 New Releases, four No. 1 Best Sellers, and 29 Amazon Choice Products. His innovative approach to empowering sellers with practical takeaways and helping them focus on the essentials creates tremendous value opportunities. Roddy resides with his family in Atlanta.

To watch Roddy's full one-hour presentation, please click on the video below.

Branding vs. Direct Response: How to End the War So Everybody Wins!

Tuesday, Aug. 18

Both sides are dug in. Each views the other with suspicion and skepticism – thinking that their own viewpoints are correct and complete.

In this exciting presentation, renowned keynoter Tim Ash — the bestselling author and neuromarketing expert — unites these seemingly intractable enemies. You will walk away with a practical framework to unify the best of both branding and direct response — the most powerful way to create effective marketing campaigns.

Are you ready to win the peace, and create consistently higher profits? You’ll never look at campaigns the same way again!

To watch Ash's full one-hour presentation, please click on the video below.

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