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PDMI Summer Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

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The PDMI's Summer Seminar Series — presented by the Workshop and E-Commerce Councils — will feature live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Check out the schedule below and register for available webinars. You can also view videos of our past Seasonal Seminar Series event below!

What the FTC Updating Its Dot-Com Disclosures Means for Performance Marketers

 

Wednesday, August 24

Since the Federal Trade Commission (FTC) announced in early June that it’s looking at ways to update and modernize its Dot-com Disclosures — the commission’s guidance to businesses on digital advertising and marketing, first published in 2013 — performance and direct-to-consumer marketers have been buzzing about what such changes might look like. The PDMI, with the assistance of its Government Affairs and E-Commerce Councils, submitted a public comment to the FTC on Aug. 1, sharing its thoughts on how the FTC should proceed in its efforts. 

 

In this special one-hour webinar, E-Commerce Council chairman Gregory Silvano of Buyist hosts a roundtable of industry attorneys — two of whom serve the PDMI as part of the Government Affairs Council — about what’s next in the process, what marketers should be most concerned about, and their hopes for a balanced and thoughtful update to these important regulatory guidelines.

Speakers include:

  • Leonard Gordon, Venable LLP

  • Daniel Kaufman, BakerHostetler

  • Damon Wright, Gordon Rees LLP

  • Gregory Silvano, Buyist (moderator)