PDMI Summer Seminar Series

Technology is revolutionizing the advertising business at an accelerated pace. From GEN AI to Web 3.0 and innovative ad tracking technologies, advertisers are finding new ways to create content, create and track audiences, and hyperpersonalize their advertising down to an individual level. This conversation — presented by the PDMI’s Women’s Leadership Council — is a deep dive into what these new technologies are, how marketers are already using them, and how to minimize the legal risks associated with this evolving landscape. Join Linda Goldstein, Sarah LaVoi, and Nichole Sterling, partners at BakerHostetler, and Leigh Zeiser, senior manager of BakerHostetler’s Incubaker team that has been at the forefront of helping businesses adapt to emerging and transformative technologies, for an inside look at what the future of advertising looks like and practical solutions for minimizing risk. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #generativeai #genai #directresponse #web3 #web3technology #datacollection #dataprivacy #seasonalseminarseries #riskmitigation #winterseminarseries #bakerhostetler

There's so much buzz about the changes artificial intelligence (AI) will bring to our lives, both personally and professionally. In performance marketing, there's a constant stream of reporting about how the future will unfold around AI. But what does actionable AI look like for today's D2C and e-commerce marketers? What are companies doing right now with machine learning technologies to make their services more effective on the performance marketing chain? Hear from Oracle NetSuite's Ranga Bodla, PremiumMedia360's Michelle Clayton, Flatworld Group's Ranjit Mulgaonkar, and Buyist's Gregory Silvano in a conversation presented by the association's E-Commerce Council about what's working right now in AI. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #artificialintelligence #ai #aisolutions #directresponse #seasonalseminarseries #winterseminarseries #oracle #netsuite #flatworldgroup #buyist #premiummedia360

The PDMI Women's Leadership Council presents a roundtable conversation among a quartet of media outlets, discussing the challenges and opportunities for performance marketers looking to invest in linear TV media. Hear from experts representing traditional broadcast, cable, and satellite media, as they share the truth about the still massive linear TV audience, how their networks are maximizing opportunities for performance brands in the shifting media landscape, and what to expect in the coming months and years. Speakers include: Maria Kennedy, FETV; Jeff Nash, Weigel Broadcasting/MeTV; Alexis Rosenberg, DISH Media; Luke Tarby, A+E Networks; and Caitlin Haire, Cannella Media (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #linearTV #traditionalTV #CTV #OTT #streaming #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtv #drtvmedia #directresponse #seasonalseminarseries #summerseminarseries #d2cmarketing #AEnetworks #dishmedia #fetv #metv

As we look deeper into 2024, what’s the buzz? How things play out in the linear/streaming/CTV wars remains of paramount importance to brands and their media buyers. At the same time, new technologies continue to change the performance marketing game. What's next? In this one-hour webinar, leaders from the PDMI's Workshop Council and other PDMI member companies will share their visions of what the new year holds in store for performance marketers. Speakers include: Joseph Gray, DRMetrix/iSpot.tv; Lucio Maramba, Maramba Insights; Lori Zeller, THOR Associates; and Andrea Pass, Andrea Pass Public Relations (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/thepdmi #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #predictions #fearless #2024predictions #drtvmarketing #drtv #directresponse #seasonalseminarseries #winterseminarseries #ispottv #THORassociates

Original music in performance marketing creative is not only a valuable way to upgrade the quality of your campaign: it can also earn you some money back! The PDMI Workshop Council presents a trio of original music and music publishing experts serving performance and D2C marketers in a conversation with council member Joseph Gray of iSpot.tv about what performance marketers should know about the music aspects of their ad creative and ways that marketers actually can make money from music royalties from their TV ads. Speakers include: Jeffrey de Veer, IMRA Music Publishing; Bryan Miller, Sensory Overload Music; and Pat Rickey, Downpat Music. The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #creative #originalmusic #jingle #musicroyalties #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing

Brick-and-mortar retailers are continuing to struggle in the face of an array of issues: theft, declining sales results, and difficult PR, to name a new. More and more often, consumers will go out to grab an item, but the idea of “going shopping” is on the decline. In this vacuum, e-commerce has continued to expand its reach and power, as consumers turn to the web to get the products they need. Hear from members of the PDMI's E-Commerce Council about this shift, and how performance marketers should position themselves. Speakers include: Eileen Fraser, Intelligent Handshake; Ranjit Mulgaonkar, Flatworld Group; Gregory Silvano, Buyist (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #retailsales #retailshopping #drtvmarketing #amazon #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing

Where does the time go? As we approach the end of Q4 and reflect on 2023, it’s heartwarming to identify the moments of this year that were pivotal. We know that the PDMI Women’s Leadership Council was instrumental in creating unity in our community. This session promises to be personal, as a few of our media “Golden Girls” speak to 2023’s eclipse from light to darkness and the return. Management styles differ with resolution and conviction. These mini-case-studies are meant to inspire. We are strong and stay strong by learning from each other. Speakers include: Lissie Perkins, Casual Precision; Karyn Schultheiss, TouchPoint Integrated Communications; Kaitlin Stebbins, Samsung Ads; Theresa Weed, Yangaroo; Fern Lee, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtvmarketing #drtvmedia #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing #womenscouncil #womensleadership #challenges #opportunities

In this special webinar event, the PDMI E-Commerce Council welcomes members of the PDMI Government Affairs Council to take another look at the hottest regulatory story so far in 2023: the FTC's announcement of its intent to impose additional stringent restrictions on negative option marketing, online subscriptions, and more — and the PDMI's extensive response. The panel discusses the process of creating the comment, and dives into the FTC's latest regulatory efforts directed at e-commerce marketers. Speakers include: Linda Goldstein, BakerHostetler; Jennifer Malloy, Venable LLP; and Damon Wright, Gordon Rees LLP. #FTC #negativeoption #subscription #customerloyalty #regulation #endorsements #testimonials #drtv #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing

Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge? Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers' average purchase value, average purchase frequency, and average customer lifespan. Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #customerexperience #customerlifetimevalue #CLV #lifetimevalue #LTV #customerloyalty #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing