PDMI Summer Seminar Series

Brick-and-mortar retailers are continuing to struggle in the face of an array of issues: theft, declining sales results, and difficult PR, to name a new. More and more often, consumers will go out to grab an item, but the idea of “going shopping” is on the decline. In this vacuum, e-commerce has continued to expand its reach and power, as consumers turn to the web to get the products they need. Hear from members of the PDMI's E-Commerce Council about this shift, and how performance marketers should position themselves. Speakers include: Eileen Fraser, Intelligent Handshake; Ranjit Mulgaonkar, Flatworld Group; Gregory Silvano, Buyist (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #retailsales #retailshopping #drtvmarketing #amazon #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing

Where does the time go? As we approach the end of Q4 and reflect on 2023, it’s heartwarming to identify the moments of this year that were pivotal. We know that the PDMI Women’s Leadership Council was instrumental in creating unity in our community. This session promises to be personal, as a few of our media “Golden Girls” speak to 2023’s eclipse from light to darkness and the return. Management styles differ with resolution and conviction. These mini-case-studies are meant to inspire. We are strong and stay strong by learning from each other. Speakers include: Lissie Perkins, Casual Precision; Karyn Schultheiss, TouchPoint Integrated Communications; Kaitlin Stebbins, Samsung Ads; Theresa Weed, Yangaroo; Fern Lee, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #mediabuying #mediasales #d2cmedia #drtvmarketing #drtvmedia #directresponse #seasonalseminarseries #fallseminarseries #d2cmarketing #womenscouncil #womensleadership #challenges #opportunities

In this special webinar event, the PDMI E-Commerce Council welcomes members of the PDMI Government Affairs Council to take another look at the hottest regulatory story so far in 2023: the FTC's announcement of its intent to impose additional stringent restrictions on negative option marketing, online subscriptions, and more — and the PDMI's extensive response. The panel discusses the process of creating the comment, and dives into the FTC's latest regulatory efforts directed at e-commerce marketers. Speakers include: Linda Goldstein, BakerHostetler; Jennifer Malloy, Venable LLP; and Damon Wright, Gordon Rees LLP. #FTC #negativeoption #subscription #customerloyalty #regulation #endorsements #testimonials #drtv #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing

Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge? Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers' average purchase value, average purchase frequency, and average customer lifespan. Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator) The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI/ Twitter: https://twitter.com/ThePDMI #customerexperience #customerlifetimevalue #CLV #lifetimevalue #LTV #customerloyalty #d2cmarketing #d2c #marketing #digitalmarketing #performancemarketing #pdmi #thepdmi #ecommerce #ecommercemarketing #seasonalseminarseries #summerseminarseries #d2cmarketing

Audio has become a powerful and diverse media channel that drives brand awareness, customer growth, and dynamic ROAS. Not only is it one of the oldest ad channels, but it also offers the largest reach, and one facet, at least — podcast — is the fastest growing. Join this expert panel — presented by the PDMI Workshop Council — to explore the many facets of audio, probe current marketer perceptions and attitudes, understand the uniqueness of different channels, and how to effectively execute and measure an audio campaign. Speakers include: Jill Albert, Direct Results; Eric Steaple, Fox Audio Network; and Mike Battisto, Target+Response (moderator)

The growth of connected TV — outlets, viewership, and, of course, ad spend — has been one of the biggest U.S. performance marketing stories of the past two years. But different countries evolve at different paces. In Canada — long considered a tremendous testing ground among D2C marketers given its proximity to and demographic similarities with the United States — how quickly is the CTV advertising marketplace growing? What are the opportunities and challenges when considering CTV in Canada — and what types of marketers are finding success? This one-hour conversation presented by the PDMI Workshop Council features a quartet of experts: Ben Hemming, Bulletin; Garrett MacDonald, AudienceX; Rachel Watters, Finecast; and Geoff Crain, Kingstar Media (moderator).

The PDMI E-Commerce Council tackles the hottest regulatory story so far in 2023: the FTC's recent announcement of its intent to impose additional stringent restrictions on negative option marketing, online subscriptions, and more. Hear from a panel of e-commerce, legal, and compliance experts about what performance marketers can expect, how these rules may impact marketers, and how they can respond. Speakers include: Eileen Fraser, Intelligent Handshake; Linda Goldstein, BakerHostetler; Travis Wilson, Momentum Factor; and Gregory Silvano, Buyist (moderator).

The E-Commerce Council presents a one-hour webinar conversation among agency leaders and entrepreneurs about how — and how quickly — you can begin maximizing your newest customer’s lifetime value. How are they finding ways to effectively retarget new customers and turn them into lifetime brand believers in this competitive landscape?

As we look ahead at 2023, what’s the buzz? How things play out in the linear/streaming/CTV wars remains of paramount importance to brands and their media buyers. At the same time, a possible economic recession (or are we already in one?) hovers over the horizon like a storm cloud. And advancing technology — particularly artificial intelligence (AI) — could shake up everything we know. What's next? Leaders from the PDMI's member councils share their visions of what the new year holds in store for performance marketers in this special one-hour webinar event. Speakers include: Chris Foster, Modern Postcard; Joseph Gray, iSpot.tv/DRMetrix; Fern Lee, THOR Associates; Marcelino Miyares, d2H Partners; Douglas Plank, Intelligent Handshake; Patrick Raymond, Really Cool Ideas; Gregory Silvano, Buyist; and Andrea Pass, Andrea Pass Public Relations (moderator)