top of page

PDMI Summer Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

PDMI Summer Seminar Series logo

The PDMI's Summer Seminar Series — presented by the Workshop, E-Commerce, and Women's Leadership Councils — will feature live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Check out the schedule below and register for available webinars. You can also view videos of our past Seasonal Seminar Series event below!

Data Safety in an Active Regulatory Environment

 

Tuesday, July 23
2 p.m. EDT/11 a.m. PDT

With the “end” of cookies (whenever Google decides to stop extending that date), first-party data is becoming more and more important to performance marketers. But with that comes expanded responsibility for privacy and security during data collection.

 

Attorneys from PDMI member firm BakerHostetler and a pair of ad tech and data experts will share the latest information performance marketers need to know to not only make the most of their data efforts, but also do so in a way that steers clear of regulators who are attempting to fit enforcement efforts in the space into old rules that may not have initially had data privacy in mind —  and a very active class action bar.

Click the Register Now button below to catch this special one-hour webinar presented by the PDMI Workshop Council.

Past Seasonal Seminar Series Videos

Did you miss any of the past events of our Seasonal Seminar Series? Click on the videos below to any of the webinars, dating back to summer 2020.

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns
57:56

Seasonal Seminar Series: Long-Form’s Fit in Today’s Performance Campaigns

As performance marketers are flooded with an array of new media options — from CTV to mobile and from social to FAST channels ... and beyond — creative lengths and calls-to-action have shifted. However, there's still a place for long-form direct-to-consumer advertising in many (if not most) campaigns. In this webinar, presented by the PDMI's Workshop Council, hear from a trio of long-time leaders in this market as they discuss how long-form DRTV is fitting into the modern performance marketer's arsenal. Speakers include: Michelle Green, Two Twelve Direct; Mike Hallowell, American Telecast Products/Total Gym; Bill Raymond, Cannella Media DTC; and Thomas Haire, The PDMI (moderator). The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://twitter.com/ThePDMI #d2cmarketing #d2c #marketing #performancemarketing #pdmi #thepdmi #drtvmarketing #directresponsemedia #directresponsemarketing #longform #directresponse #longformdrtv #performancemedia #springseminarseries #d2cmarketing #d2cmedia

Past Seasonal Seminar Series Videos

List Rental

 

The PDMI does not offer, rent, or sell any of its lists to third-party entities. Any third party claiming to offer, rent, or sell access to a list of “PDMI members” or “PDMI event attendees” to you has not been granted the authority to do so by the PDMI. If you are solicited by a third party claiming to have access to any PDMI list, please report such fraudulent activity as quickly as possible to a PDMI representative.

Mailing Address: 668 N. Coast Hwy. #181

Laguna Beach, CA 92651

Email: cust_svc@definitivemediagroup.com

Phone: (949) 273-6231

Reproduction — in whole or in part — is prohibited without written permission.

The PDMI manages and maintains all of its own lists, including event attendee lists. Any authentic outreach you may receive regarding the PDMI's member or attendee mailing lists will come directly from PDMI staff only.

©2023 Definitive Media Group. All rights reserved.

bottom of page