PDMI Summer Seminar Series

Virtual education keeping you informed on performance, DTC, and e-commerce marketing trends.

The PDMI's Summer Seminar Series — presented by the Workshop Council — will feature a trio of live webinar events designed to educate and inform leaders in the performance and direct-to-consumer marketing world. Check out the schedule below and register for available webinars. You can also view videos of our past Seasonal Seminar Series event below!

AI in the Customer Experience

Tuesday, August 17

As the use of artificial intelligence (AI) grows in performance marketing, how are consumers affected — and what bumps in the road should you be aware of when it comes to your customer's experience? Join a panel of performance and AI experts as they weigh the positives and negatives of AI today — and in the future. Speakers include:

  • ​Shai Bar-Ziv, director of business development & partnerships, Rapid Phone Center

  • Linda Goldstein, partner, BakerHostetler

  • Tim Shuvaloff, chief information officer, DFO Global

  • Derric Haynie, chief e-commerce technologist, Ecommerce Tech (moderator)

Independent Outlet Roundtable

Thursday, July 29

Hear from leaders of a trio of independent media outlets as they discuss where they fit in the evolving TV landscape and the exciting and different opportunities they present to performance and direct-to-consumer marketers. Speakers include:

  • Maria Kennedy, Family Entertainment Television (FETV)

  • Amber Landry, Crown Media Family Networks

  • Jeff Nash, Weigel Broadcasting/MeTV

  • Nuno Andrade, Media Culture (moderator)

All Things Canada

Tuesday, June 15

Our neighbors to the north remain a market ripe for direct-to-consumer marketers. High response rates, strong linear TV viewership, and demographic similarities to the U.S. are just a few of the reasons many marketers find the market a powerful partner. Click at right to hear from experts on the Canadian marketplace about the challenges and opportunities awaiting leaders looking to expand their success. Speakers include:

  • Josh Amoss, Allstar Innovations

  • Mo Datoo, eShipper

  • Adam Seaborn, Kingstar Media

  • Greg Silvano, Mojo

  • Anat Freed, Kingstar Media (moderator)

Past Seasonal Seminar Series Videos

List Rental

 

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