The PDMI welcomes Chris Snyder of leading e-commerce solution provider Shopify, who is also a featured presenter at PDMI West in San Diego (Oct. 4-6). In this conversation with Brand Response Council chair Chris Foster of Modern Postcard, Snyder will break down some basics on how merchants both big and small can create the perfect sales-closing environment on their websites, while also giving a brief look ahead at his October session in San Diego that will feature a pair of successful e-commerce stores.

In the last of a three-episode series looking at the media landscape, the PDMI's Brand Response Council considers the ongoing trend of media and streaming companies combining. Will it continue to come as acquisition — or aggregation? Is there a place for smaller independent streaming services — now numbering more than 300 — to join with other like-audienced services to create their own bundles? And will cable companies purchase new services to add to their own mixes? Host Chris Foster, vice president of new business at Modern Postcard, discusses with Douglas Bognar, vice president, sales and new business, Apex Media, and Kyle Patten, vice president of direct response, Univision Communications.

In the second of a three-episode series looking at the media landscape, the PDMI's Brand Response Council tackles how streaming services — subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) — and traditional linear cable television will move forward from this era of convergence: together, in competition, in co-opetition, or all of the above? Host Chris Foster, vice president of new business, at Modern Postcard discusses with: Denira Borrero, principal/COO, Omni Direct; Sean Kalub, vice president of media, Havas Edge; and Mark Sullivan, vice president, convergent ad sales, ViacomCBS.