Ah, summer. Time to grab a chair, a book, and while away the days poolside or on the sand. Sometimes, though, those lazy, hazy beach books can all run together. Sometimes, you want to read something a little more edgy ... more inspiring. Good news: the PDMI's councils have you covered! In this edition of Take 20, a quintet of PDMI council members share their most recent reads that pushed them to improve as business experts and leaders. This conversation is sure to give viewers tremendous options to add to their summer reading lists. Speakers include: David Futterman, Paramount; Sean Robertson, NBCUniversal; Gregory Silvano, Buyist; Cody Tunney, Yangaroo; Chris Foster, Modern Postcard (moderator).

Blockchain isn’t just for cryptocurrency. It’s a transformational methodology and technology approach that enables more secure and authentic connections in any digital space. It’s a system of recording information that creates better trust, security, and transparency. So how does that help the performance marketing industry? With the digital ad space in continuous flux, and uncertainty in claiming absolutely truthful attribution from real people or bots, blockchain provides an unmatched level of clarity and verification … because it’s difficult — some say impossible — to change, hack, or cheat the blockchain system. This edition of Take 20 dives into how blockchain fits into the direct-to-consumer marketing world with advertising transparency, accountability, and the changing landscape of consumer privacy and preferences. Speakers include: Christopher Boone, Venable LLP; Ron Hadler, Red Door Interactive; Matt Timothy, Blockboard; and Chris Foster, Modern Postcard (moderator).

We know the growth of Connected TV (CTV) is unstoppable, and Generation Z — which will become the largest consumer group in 2026 — is more apt to have streaming subscriptions across multiple devices rather than traditional linear TV. What are the latest trends in CTV advertising? Where is the market today? And where will it be in the next 18-24 months? Take 20 host Chris Foster of Modern Postcard welcomes agency-side expert Doug Bognar of Apex Media and outlet-side leader Jason Mezic of Paramount to chat about these questions and more.