Take 20 Upcoming Schedule

As omnichannel campaigns have become the standard, more and more brands are making their in-campaign decisions based on the wide array of performance metrics now available to them. Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a pair of brand leaders — Southern New Hampshire University’s Matthew Laramee and Echelon Fitness’ Mike Rabinovitz — that have had long-term success using performance metrics to tweak and maximize the success of media campaigns designed to drive leads and close sales. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #performancebrands #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #analytics #metrics #performancemetrics #mediabuying

To its midpoint, 2025 has been a year of fluctuation. Initial growth estimates for the ad industry have been tempered while questions about the economy, consumer confidence, and more continue to cause consternation for many performance brands and categories. What can you expect in the second half of the year? Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a trio of PDMI member agency executives — BB3's Ariel Brooks Benz, TCA's Sabeena Mannan, and Cannella Media's Bill Raymond — to take the temperature of performance media, discuss the best opportunities available now, and share their visions of what’s next. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #mediabuying #mediasales #ctv #streaming #linearTV #influencers #socialmedia

Ah, summer. Time to grab a chair, a book, and while away the days poolside or on the sand. Sometimes, though, those lazy, hazy beach books can all run together. Sometimes, you want to read something a little more edgy ... more inspiring. Good news: the PDMI's councils have you covered! Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes Apex Media's Doug Bognar, Modus Direct's Carey Chase, NBCU's Sean Robertson, and Buyist's Gregory Silvano. They'll share their most recent reads that pushed them to improve as business experts, leaders ... and people. This conversation is sure to give viewers tremendous options to add to their summer reading lists. Books discussed include: The Leader Who Had No Title by Robin Sharma Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle Who Not How by Dan Sullivan with Dr. Benjamin Hardy Quiet by Susan Cain The Daily Stoic by Ryan Holiday and Stephen Hanselman Meditations by Marcus Aurelius Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: / thepdmi Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #summerbooks #summerreading #books #bookreviews #bookrecommendations