Take 20 Upcoming Schedule

In the third of a recurring series on how performance marketers are reaching different generations of consumers, PDMI member experts take on what's been the buzziest group in recent years: Millennials. Born between the early 1980s and the late 1990s, the group recently surpassed Baby Boomers as the largest living generation in the U.S. With total spending power of more than $1.1 trillion, millennials outspent Boomers by nearly 20 percent on retail purchases in 2024. Capable and reachable across all media, how are performance marketers most effectively connecting with Millennials? And how are they responding to marketing messaging: where (and what) are they buying? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard tackles these topics and more in a conversation with BB3 Advertising's Ariel Brooks Benz and Samsung Ads' Dan Grskovic. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #generations #millennials #generationaldifferences #millennial

As consumers' media consumption continues to change — moving more deeply into CTV, digital, mobile and more — what can performance brands do to keep pace? Losing access to customers isn't an option — but where are these folks going, and how can brands best plan to meet them where they are? Media analytics and research partners have never been so important — across CTV and linear TV buying, as well as the e-commerce landscape. What do the metrics about audience and performance brand success say today — and what will they show in the coming months? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes iSpot.tv/DRMetrix's Joseph Gray, Charm.io's Alex Nisenzon, and Blockboard's Matt Wasserlauf to lend a hand to agencies and brands by sharing their latest insights. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #mediaanalytics #mediaresearch #mediameasurement #analytics #attribution #mediabuying #mediasales

Whether it's serving as the programming that brands yearn to be involved with, or it's about the franchises seeking to put people in the seats, the sports landscape is a crucial part of performance marketing. In light of the ongoing changes in sports media and marketing — proliferating professional leagues, shifting fan interest, and the evolution of broadcasting rights in both forward-looking and old-school ways — there are many lessons to be learned for marketers from how leagues, franchises, and television partners are interacting. Live events continue to be a huge draw for audiences — both in arenas and in front of televisions. How are teams reaching out to fans to put more of them in seats? And how are TV partners finding new ways to highlight leagues — like the WNBA — that are enjoying exponential growth? Brand Response Council chair and Take 20 host Chris Foster of Modern Postcard welcomes Scripps/ION's Scott Berger and Full House Solutions' Ron Contorno to dive into the intricacies of this powerful marketplace. Join PDMI here: https://www.thepdmi.org Visit the PDMI website here: https://www.thepdmi.com Facebook: https://www.facebook.com/ThePDMI X/Twitter: https://x.com/ThePDMI #marketing #performancemarketing #pdmi #thepdmi #d2c #directtoconsumer #directtoconsumermarketing #take20 #d2cmarketing #drtvmarketing #directresponse #dtcmedia #d2cmedia #performancemedia #webinar #sports #sportsmarketing #liveevents