

Schedule-at-a-Glance
PDMI WEST | REGISTER | EDUCATIONAL SESSIONS | KEYNOTE ADDRESS | VENUE & HOTEL | ATTENDING COMPANIES | SPONSOR | FLOOR PLAN | SAFETY PROTOCOLS
(as of July 5, 2022/ all times Pacific)
Monday, October 24
Noon-4 p.m.
Meeting Hall Open
Legends
Floor 2, Hard Rock Hotel San Diego
4-5 p.m.
Networking Event
Location TBD, Hard Rock Hotel San Diego
5-6 p.m.
Keynote Address
Speaker TBD
Education Theater
Floor 2, Hard Rock Hotel San Diego
Tuesday, October 25
9 a.m-5 p.m.
Meeting Hall Open
Legends
Floor 2, Hard Rock Hotel San Diego
9:30-10:30 a.m.
What's Old Is New: Digital DTC Marketers Discover the Scale of TV
Presented by the PDMI E-Commerce Council
Confirmed Speakers: TBD
Moderator: Gregory Silvano, Buyist
Education Theater
Floor 2, Hard Rock Hotel San Diego
11 a.m.-Noon
Regulatory Hot Topics: What You Need to Know Now
Presented by the PDMI Government Affairs Council
Confirmed Speakers: TBD
Moderator: Thomas Haire, The PDMI
Education Theater
Floor 2, Hard Rock Hotel San Diego
1-2 p.m.
How the QR Code Is Changing Media Attribution
Presented by the PDMI Workshop Council
Confirmed Speaker:
Jane Pak, POOPH
Moderator: Andrew Donato, Extreme Reach
Education Theater
Floor 2, Hard Rock Hotel San Diego
2:30-3:30 p.m.
Attribution Journey Challenges in the U.S. Hispanic Sector
Presented by the PDMI U.S. Hispanic Council
Confirmed Speakers: TBD
Moderator: Marcelino Miyares, d2H Partners
Education Theater
Floor 2, Hard Rock Hotel San Diego
4-5 p.m.
Online Gambling's Big Bet
Presented by the PDMI Brand Response Council
Confirmed Speakers: TBD
Moderator: Chris Foster, Modern Postcard
Education Theater
Floor 2, Hard Rock Hotel San Diego
5:30-7:30 p.m.
Networking Event
Presented by Extreme Reach
Location TBD, Hard Rock Hotel San Diego
Wednesday, October 26
9 a.m-5 p.m.
Meeting Hall Open
Legends
Floor 2, Hard Rock Hotel San Diego
9:30-10:30 a.m.
Agencies, Networks Talk Turkey About Today's Landscape
Confirmed Speakers: TBD
Moderator: TBD
Education Theater
Floor 2, Hard Rock Hotel San Diego
11 a.m.- Noon
Women Warriors: Media Executives Discuss the Present and Future of Performance
Confirmed Speakers: TBD
Moderator: Fern Lee, THOR Associates
Education Theater
Floor 2, Hard Rock Hotel San Diego
1-2 p.m.
First-Party Data at a Crossroads
Confirmed Speakers: TBD
Moderator: TBD
Education Theater
Floor 2, Hard Rock Hotel San Diego
2:30-3:30 p.m.
Media Measurement and Ad Tech Solutions: What's Next?
Confirmed Speakers: TBD
Moderator: TBD
Floor 2, Hard Rock Hotel San Diego
4-5 p.m.
Media Outlet Roundtable
Confirmed Speakers: TBD
Moderator: TBD
Education Theater
Floor 2, Hard Rock Hotel San Diego
5:30-7:30 p.m.
Drinks on the Deck
Presented by Lockard & Wecshler Direct
Location TBD, Hard Rock Hotel San Diego
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