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Schedule-at-a-Glance
PDMI WEST | REGISTER | VENUE & HOTEL | EDUCATIONAL SESSIONS | SPEAKER BIOS | 2022 ATTENDING COMPANIES | SCENES FROM 2021 | SPONSOR | FLOOR PLAN
(as of Oct. 13, 2022/ all times subject to change)
Monday, October 24
10 a.m.-6 p.m.
Registration Desk Open
Encore, Floor 2
Hard Rock Hotel San Diego
Noon-5 p.m.
Meeting Hall Open
Legends, Floor 2
Hard Rock Hotel San Diego
5-6:30 p.m.
New Attendee Mixer
Woodstock, Floor 4
Hard Rock Hotel San Diego
Tuesday, October 25
8 a.m.-7 p.m.
Registration Desk Open
Encore, Floor 2
Hard Rock Hotel San Diego
9 a.m-5 p.m.
Meeting Hall Open
Legends, Floor 2
Hard Rock Hotel San Diego
9:30-10:30 a.m.
What's Old Is New: Digital DTC Marketers Discover the Scale of TV
Presented by the PDMI E-Commerce Council
Confirmed Speakers: Jason Manly, KoreHealth; Ron Steblea, Cannella Media
Moderator: Gregory Silvano, Buyist
Education Theater, Floor 2
Hard Rock Hotel San Diego
11 a.m.-Noon
Regulatory Hot Topics: What You Need to Know Now
Presented by the PDMI Government Affairs Council
Confirmed Speakers: Daniel Kaufman, BakerHostetler; Shahin Rothermel, Venable LLP; Damon Wright, Gordon Rees LLP
Moderator: Thomas Haire, The PDMI
Education Theater, Floor 2
Hard Rock Hotel San Diego
1-2 p.m.
How the QR Code Is Changing Media Attribution
Presented by the PDMI Workshop Council
Confirmed Speakers: Meghan Glenn, Flowcode; Jane Pak, POOPH; David Schwarzberg, Flowcode; David Tiberia, Bluewater
Moderator: Andrew Donato, Extreme Reach
Education Theater, Floor 2
Hard Rock Hotel San Diego
2:30-3:30 p.m.
Attribution Journey Challenges in the U.S. Hispanic Sector
Presented by the PDMI U.S. Hispanic Council
Confirmed Speakers: Richard Bertodotti, Televisa Univision; Federico Garza, Telemundo; Beth Johnson, Omni Direct; Marcelino Miyares, d2H Partners
Moderator: Mike Muccilo, NBCUniversal/Telexitos
Education Theater, Floor 2
Hard Rock Hotel San Diego
4-5 p.m.
How Cutting-Edge Marketers Navigate the Regulatory Maze
Presented by the PDMI Brand Response Council
Confirmed Speakers: Linda Goldstein, BakerHostetler; Dan Kelly, Brightline; Les Kollegian, Raw Botanics; Cody Tesnow, Composite Agency
Moderator: Chris Foster, Modern Postcard
Education Theater, Floor 2
Hard Rock Hotel San Diego
5:30-7:30 p.m.
Sundown Shindig
Presented by Extreme Reach
Float, Floor 4
Hard Rock Hotel San Diego
Wednesday, October 26
8 a.m.-5 p.m.
Registration Desk Open
Encore, Floor 2
Hard Rock Hotel San Diego
8-9 a.m
Women's Leadership Breakfast
Presented by Yangaroo
(special RSVP required)
Celebrate, Floor 2
Hard Rock Hotel San Diego
9 a.m-5 p.m.
Meeting Hall Open
Legends, Floor 2
Hard Rock Hotel San Diego
9:30-10:30 a.m.
Agency Leaders at the Forefront of Today's Challenges
Confirmed Speakers: Vicky Chang, Tatari; Michael Lyons, Juice Media; Amie Smith, TCA
Moderator: Daniel Rodic, Agora Brands
Education Theater, Floor 2
Hard Rock Hotel San Diego
11 a.m.- Noon
Women Warriors: Media Executives Discuss the Present and Future of Performance
Confirmed Speakers: Anat Freed, Kingstar Media; Michelle Green, Two Twelve Direct; Asieya Pine, Lockard & Wechsler Direct; Gina Pomponi, Bluewater
Moderator: Fern Lee, THOR Associates
Education Theater, Floor 2
Hard Rock Hotel San Diego
1-2 p.m.
First-Party Data at a Crossroads
Confirmed Speakers: Alex Hamilton, Kount; Matt Pharr, Accenture; Gregory Silvano, Buyist
Moderator: Scott Przybyla, Kount
Education Theater, Floor 2
Hard Rock Hotel San Diego
2:30-3:30 p.m.
Media Measurement and Ad Tech Solutions: What's Next?
Confirmed Speakers: Robby Barnett, Viant; AJ Brown, LeadsRx; Edwin Yuen, iSpot.tv
Moderator: Thomas Haire, The PDMI
Education Theater, Floor 2
Hard Rock Hotel San Diego
4-5 p.m.
Media Outlet Roundtable
Confirmed Speakers: Maria Kennedy, Family Entertainment TV; Mark Sullivan, Paramount
Moderator: Max Van Heel, Pacific Media Technologies
Education Theater, Floor 2
Hard Rock Hotel San Diego
5:30-7:30 p.m.
Rock Star Reception
Presented by Lockard & Wecshler Direct
207, Floor 1
Hard Rock Hotel San Diego
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