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October 19-21, 2026     InterContinental San Diego

Schedule-at-a-Glance

Monday, October 19

10 a.m.-6 p.m.
Registration Desk Open
Bayview Ballroom A, Level 2
InterContinental San Diego


Noon-5 p.m.
Meeting Hall Open
Pacific Ballroom A, Level 2
InterContinental San Diego

3-4:30 p.m.
PDMIconnect Speed Networking
Presented by Leap Fulfillment Services/MVIS
(Limited Access Event)
Location TBD
InterContinental San Diego
Badge Holders: Click Here to Register


5-7 p.m.
New Attendee Mixer
Presented by Samsung Ads and Verde Payments
(Limited Access Event)
Sunset Terrace, Level 4

InterContinental San Diego

Tuesday, October 20

8 a.m.-7 p.m.
Registration Desk Open
Bayview Ballroom A, Level 2
InterContinental San Diego

8-9 a.m.
Bayfront Yoga
Presented by Two Twelve Direct
Bayview Terrace, Level 2

InterContinental San Diego
Badge Holders: Click Here to Register


9 a.m-5 p.m.
Meeting Hall Open

Pacific Ballroom A, Level 2
InterContinental San Diego

10-10:45 a.m.
Making TV Accountable, Everywhere It's Watched

Speakers: Samir Balwani, QRY; Chris Holcomb, Happy Hour Media Group; Teddy Truong, Scale Up Media Agency
Moderator: Brooks Wood, Tatari
Bayview Ballroom B, Level 2
InterContinental San Diego

11:15 a.m.-Noon
Where Are My Customers?
Presented by the Women's Leadership Council
Speakers
: Valerie Alderson, Uqora; Sarah Andreadakis, Bluewater; David Burns, Ideal Living; JR McElroy, AudienceXpress
Moderator: Fern Lee, THOR Associate
Bayview Ballroom B, Level 2
InterContinental San Diego
 
1-1:45 p.m.

Why Your Creative Isn't Working (and How to Fix It in Real Time)
Speakers: TBA
Moderator: Andy Latimer, Bluewater
Bayview Ballroom B, Level 2
InterContinental San Diego

2:15-3 p.m.
Maximizing Conversions, Minimizing Questions in Streaming Media
Speakers: Jeff Giacchetti, HVACDirect.com; Matt Wasserlauf, Blockboard; Anthony Dugan, Disney Advertising
Moderator: Rob Medved, Cannella Media
Bayview Ballroom B, Level 2
InterContinental San Diego

3:30-4:15 p.m.
Media Outlet Roundtable
Speakers: Jason Baron, AMC Global Media; Marty Dehler, Disney Advertising; Bill Murray, Warner Bros. Discovery; Nolan Simons, Tubi
Moderator: Thomas Haire, The PDMI
Bayview Ballroom B, Level 2
InterContinental San Diego

5-7 p.m.
Bayview Bash
Presented by LWD, an Attention Arc Co.
Bayview Terrace, Level 2
InterContinental San Diego

Wednesday, October 21
8 a.m.-4 p.m.
Registration Desk Open
Bayview Ballroom A, Level 2
InterContinental San Diego

8:45-10 a.m.
Women's Leadership Breakfast
Presented by Yangaroo
(Special RSVP Required)

Pacific Ballroom D, Level 2
InterContinental San Diego
Badge Holders: Click Here to Register


9 a.m-5 p.m.
Meeting Hall Open

Pacific Ballroom A, Level 2
InterContinental San Diego

10-10:45 a.m.
Scaling for Success
Speakers: Micah Mitchell, Myomo; Chloe Strang, Musely; Cali Zumdahl, AMS/GOVMINT
Moderator: George Young, Sequoia Media Group
Bayview Ballroom B, Level 2
InterContinental San Diego

11:15 a.m.-Noon
Performance vs. Awareness: What Do Brands Want?
Speakers: Dorian Jackson, ADT; Peter Russo, Allied Elite Financial; Tina Watkins, Meaningful Beauty; Matt Lee, NBCUniversal
Moderator: Chris Foster, PCM Integrations
Bayview Ballroom B, Level 2
InterContinental San Diego 

1-1:45 p.m.
Finding the Right Agency and AdTech Partners
Speakers: Mel Succar, Bluevua; Robert Yusim, ZipString/Product Counsel
Moderator: TBA
Bayview Ballroom B, Level 2
InterContinental San Diego

2:15-3 p.m.
Educational Session TBA
Speakers: TBA
Moderator: TBA
Bayview Ballroom B, Level 2
InterContinental San Diego

5-7 p.m.
Sundown Send-Off
Presented by Blockboard
Sunset Terrace, Level 4
InterContinental San Diego

Questions? Click here:

PDMI West 2026 Sponsors

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Mailing Address: 23052 Alicia Pkwy # H-172
Mission Viejo, CA 92692

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Email: cust_svc@definitivemediagroup.com

Phone: (949) 273-6231

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