Tuesday, March 21
8 a.m.-7 p.m.
Registration Desk Open
ERC I Ballroom B, Lobby Level
Eden Roc Miami Beach

9 a.m.-5 p.m.
Meeting Hall Open
ERC II Ballroom, Level 2
Eden Roc Miami Beach

9:30-10:30 a.m.
You Got a Customer. Now What?
Presented by the E-Commerce Council
Speakers: Shane Allor, Kount; Paul Wahlgren, BeautyStat Cosmetics
Moderator: Gregory Silvano, Buyist
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach

11 a.m.-Noon
Smaller But Stickier: Enhancing Hispanic Customer Loyalty
Presented by the U.S. Hispanic Council
Speakers: Federico Garza, Telemundo; Beth Johnson, Omni Direct; Kyle Patten, TelevisaUnivision; Nick Pietropinto, Double Diamond VIP
Moderator: Marcelino Miyares, d2H Partners
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach

1-2 p.m.
The Omnibus of TV Platforms: The Creative Differences
Presented by the Workshop Council
Speakers: Cristina Ferruggiari, Lockard & Wechsler Direct; Andy Latimer, Bluewater; Sialoren Spaulding, Farmers Insurance Group
Moderator: Patrick Raymond, Really Cool Ideas
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach

2:30-3:30 p.m.
The Regulatory Minefield
Presented by the Government Affairs Council
Speakers: Roger Colaizzi, Venable LLP; Linda Goldstein, BakerHostetler
Moderator: Thomas Haire, The PDMI
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach

4-5 p.m.
Redefining Shoppable TV: Strategies, Platforms, Activation, and Creative
Presented by the Brand Response Council
Speakers: Jack Barrett, Urban Legends Productions; Meghan Glenn, Flowcode; Tom Wolfe, Viant
Moderator: Chris Foster, Modern Postcard
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach


5:30-7:30 p.m.
Sunset Shangri-La
Presented by Extreme Reach
ERC Garden & Aquatica Pool
Eden Roc Miami Beach