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April 7-9, 2025 / Eden Roc Miami Beach
2025 Schedule-at-a-Glance
(As of March 20, 2025)
Monday, April 7
10 a.m.-7 p.m.
Registration Desk Open
ERC I Ballroom B, Lobby Level
Eden Roc Miami Beach
Noon-5 p.m.
Meeting Hall Open
ERC II Ballroom, Level 2
Eden Roc Miami Beach
5-6:30 p.m.
New Attendee Mixer
Presented by Samsung Ads and Verde Payments
Seabreeze/Spa Terrace
Eden Roc Miami Beach
Tuesday, April 8
8 a.m.-7 p.m.
Registration Desk Open
ERC I Ballroom B, Lobby Level
Eden Roc Miami Beach
8-9 a.m.
Ocean Flow Yoga
Presented by Two Twelve Direct
ERC Garden
Eden Roc Miami Beach
9 a.m.-5 p.m.
Meeting Hall Open
ERC II Ballroom, Level 2
Eden Roc Miami Beach
9:30-10:30 a.m.
Media Outlet Roundtable
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Maria Kennedy, Allen Media Group; Kaitlin Stebbins, Samsung Ads; Mark Sullivan, Paramount Advertising
Moderator: Cristina Ferruggiari, Lockard & Wechsler Direct
11 a.m.-Noon
Continuity: Opening the Funnel for Consumer Engagement
Presented by the Women's Leadership Council
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Sarah Andreadakis, Bluewater; Linda Goldstein, BakerHostetler; Racine Levy, Care.com; Ryan Stroble, RSM Creations
Moderator: Fern Lee, THOR Associates
1-2 p.m.
Agencies, Ad Tech Assess the Marketplace
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Jon Friedman, XR Extreme Reach; Daniel Gulick, JamLoop; Shelby Nichols, Media Culture; Matt Wasserlauf, Blockboard
Moderator: John Rinaldo, DISH Media
2:30-3:30 p.m.
Where Are My Customers?
Presented by the E-Commerce Council
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Mary Ann Bautista, TurboRank; JR McElroy, AudienceXpress
Moderator: Gregory Silvano, Buyist
4-4:30 p.m.
JUST ADDED: What Trump 2.0 Means for FTC Enforcement
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Speaker: Leonard Gordon, Venable LLP
5:30-7:30 p.m.
Sunset Shangri-La
Presented by Lockard & Wechsler Direct
ERC Garden & Aquatica Pool
Eden Roc Miami Beach
Wednesday, April 9
8 a.m.-4 p.m.
Registration Desk Open
ERC I Ballroom B, Lobby Level
Eden Roc Miami Beach
8-9:15 a.m.
Women's Leadership Breakfast
Presented by Yangaroo
ERC I Ballroom C, Lobby Level
Eden Roc Miami Beach
9 a.m.-5 p.m.
Meeting Hall Open
ERC II Ballroom, Level 2
Eden Roc Miami Beach
9:30-10:30 a.m.
Case Study: How Brands Are Exploring CTV
Presented by the Brand Response Council/Workshop Council
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Dan Grskovic, Samsung Ads; Matthew Laramee, Southern New Hampshire University
Moderator: Thomas Haire, The PDMI
11 a.m.-Noon
Brand Chat: Creating Success in the U.S. Hispanic Marketplace
Presented by the U.S. Hispanic Council
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Mario Cordon, Debt.com; Federico Garza, Telemundo; Jacklyn Lopez, Anhelo
Moderator: Marcelino Miyares, d2H Partners
1-2 p.m.
Mid-Funnel Momentum — Unlocking the Path to Conversion and Loyalty
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Jeremy Herbert, WeBuyAnyCar.com; Sergei Peysakhov, TCA
Moderator: Paul Sylvia, TCA
2:30-3:30 p.m.
Brand Chat: Finding the Right Agency and Ad Tech Partners
ERC I Ballroom A, Lobby Level
Eden Roc Miami Beach
Confirmed Speakers: Mike Rabinovitz, Echelon Fitness; Rich Thompson, Burger Boat Co.
Moderator: Chris Foster, Modern Postcard
5:30-7:30 p.m.
Seaview Social
Presented by Blockboard
Spa Garden
Eden Roc Miami Beach
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PDMI East 2025 Sponsors
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