2024 Educational Sessions

Sales leaders from linear and streaming TV media outlets take a deep dive on what’s next for performance brands using video advertising. As linear TV and streaming/CTV continue to evolve, how are brands and buyers served with the best opportunities — and how can linear and streaming work in conjunction to exponentially build a campaign’s success?

Cable and broadcast networks are leaning into women’s sports. “This is the year for ladies in sports,” said tennis legend Serena Williams in an interview promoting her as the host of July’s ESPY Awards — and how right she is. Ask the team at Scripps, who is bringing a full-court press of WNBA coverage to its general entertainment network, ION. Or look at the impressions and ratings of the NCAA women's basketball tournament vs. its men’s counterpart last March. But it's not just about women's sports. This special panel discussion will also discuss what other genres are on the horizon in content delivery. The old saying goes, “Content is king.” In this case, it appears that “Content is queen!”

In 2024, the IAB expects U.S. podcast ad revenue to top $2 billion for the first time. And if you’re a podcast listener, you know: D2C and performance advertisers are huge players in this expanding space. Hear from leaders of some of the biggest podcast outlets in the industry as they discuss this growth, their partnership efforts with performance brands, and what’s next.

Since 2020, a series of life-altering events have shifted the direction of our world. From the global pandemic to economic turmoil, and from the rise of disinformation to the rapid changes in how and where consumers can be reached, performance marketers have faced near-constant upheaval, personally and professionally. Is this level of volatility the new normal for our times, and — if so — how can the e-commerce and D2C marketing world better prepare to navigate this new reality?

Featuring a select group of leaders from performance marketing brands executing campaigns in the U.S. Hispanic market, this conversation will allow the experts to openly discuss what is — and isn't — working on today's complex direct-to-consumer U.S. Hispanic media landscape. Learn the current and future needs of successful performance brands as the U.S. Hispanic media universe and consumer expectations grow.