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Educational Sessions

Tuesday, Oct. 5

9-10 a.m.

Attribution and Customer Journey Analytics: Foundations for Marketing Success

Marketers want to maximize return on ad spend (ROAS) and determine their customers’ paths to purchase. Multi-touch attribution fuels confidence to improve customer acquisition costs and lifetime value, and to evaluate campaign performance across all touchpoints. Customer journey analytics provide data and insights that allow marketers to optimize paths across marketing programs and content, and understand how consumers build relationships with their brands. This one-hour session will touch on what marketers must know about attribution, and how it’s evolving; how to identify customer journeys to maximize ROAS; optimizing your campaign throughout the funnel with privacy-first data; and real-world examples of all of the above.

 

Confirmed Speaker

Martha Dubicki, vice president of client services, Rakuten Advertising

Moderator

AJ Brown, co-founder & CEO, LeadsRx

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10:30-11:30 a.m.

What the Census Results Mean for the U.S. Hispanic Marketplace

With the release of U.S. Census results, performance marketing leaders are intrigued by what they show about the expanding U.S. Hispanic marketplace. In this session — presented by the PDMI’s U.S. Hispanic Council — research, media outlet, and agency executives will discuss the Census outcomes and what they mean in both the short and long run.

Confirmed Speakers

Diana Diaz, NBC7/Telemundo20 San Diego

Federico Garza, Telemundo

Marcelino Miyares, d2H Partners

Moderator

Nicole Cordero, Havas Edge

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Noon-1 p.m.

Media Outlet Roundtable

A trio of media outlet leaders share market observations, their implications, and tips for marketers in this conversation that will cover topics including this year's upfront market, the pandemic's impact, measurement and attribution, client re-evaluation of KPIs, and more.

 

Confirmed Speakers

Dan Kelly, DISH Media

Jeff Nash, MeTV/Weigel Broadcasting

Sean Robertson, NBCUniversal

Moderator

Matt Greenfield, Cannella Media

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1:30-2:30 p.m.

Assessing the FTC's Priorities

The Federal Trade Commission is continuing an aggressive regulatory posture — particularly for performance and direct-to-consumer marketers — in the early stages of the Biden Administration. What should industry leaders expect from the commission in the coming months — and how will other regulators at the state and local level take the lead from the FTC’s direction? A trio of members from the PDMI’s Government Affairs Council will share their insights in this exclusive panel discussion.

Confirmed Speakers

Ed Glynn, Locke Lord

Len Gordon, Venable LLP

Randal Shaheen, BakerHostetler

Moderator

Thomas Haire, The PDMI

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3-4 p.m.

Research Roundtable

Join leaders from the PDMI’s research partners — DRMetrix, Kantar Media, and Media Monitors — as they share their latest and greatest snapshots of the information you need to know as a performance and direct-to-consumer marketer.

Confirmed Speakers

Frank Cammarata, Media Monitors

Joseph Gray, DRMetrix

Rich Radzik, Kantar Media

 

Moderator

Kevin Gaffney, CoreMedia Systems

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Wednesday, Oct. 6

9-10 a.m.

Building the Store of Your Dreams

In today’s competitive business climate, you may only get one chance to make a good first impression. If customers visit your online store and don’t like what they see, or have difficulty navigating your site, they’ll leave. Join Shopify and special guests as they explore how to build a brand and then convert that into a site that is not only functional but also resonates with your audience. We will hear some best practices and pain points directly from entrepreneurs about what works … and what doesn’t. Whether you are just getting started, well on your way to making your third million, or an agency looking to help others, you cannot afford to miss these valuable insights into the basics of building the store of your dreams.

 

Confirmed Speakers:

Vashti Bryant, Amalfii

Katrina Wright, Crystal Bar Soap

Moderator

Chris Snyder, Shopify

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10:30-11:30 a.m.

Funding Your Media Campaign

Are you facing shortfalls in available dollars to place media? Or do you simply want to power up your campaign to new heights? The PDMI Brand Response Council presents this conversation between of funding and media outlet leaders, sharing inside tips and strategies.

Confirmed Speaker

Daniel Rodic, Clearco

Moderator

Brian Norris, NBCUniversal

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Noon-1 p.m.

Competing and Coexisting in Today’s E-Commerce World

While performance and direct-to-consumer marketers use their campaigns to drive consumers directly to their own e-commerce landing pages, there’s no getting away from the reality of Amazon, Walmart, and other behemoths who control much of the e-comm space. How can you both compete with consumers’ familiarity and comfort with those giants and coexist with it, in order to maximize your e-commerce conversions? And how can you protect your customers’ privacy while maximizing sales across all outlets? The PDMI’s new E-Commerce Council presents this special session that aims to answer those questions and more.

 

Confirmed Speaker

Kathi Moore, Fareportal

Mai Willin, Verve Direct

Moderator

Gregory Silvano, Mojo

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1:30-2:30 p.m.

Taking Skincare Social

In this exclusive case study conversation, the leader of Skin Authority, a skin health and beauty technology company, is joined by her marketing partners to discuss how the company is maximizing its marketing efforts across various media, particularly social. What’s working and what’s not? And how is video — no matter the outlet — playing a key role?

 

Confirmed Speakers

Lia Fisher, Canyon Country LA

Fred Gordon, Mute Six

Celeste Hilling, Skin Authority

Moderator

Lindsey Carnett, Marketing Maven

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Sponsored by

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