Monday, Sept. 14

Rolling With the Changes

Noon EDT/ 9 a.m. PDT

As 2020 unfolded, the advertising media landscape faced expedited change, unexpected upheaval, and difficult new realities. Will the upfronts model ever recover? How are expanding diginets giving hope to broadcast groups dealing with shifting viewership trends? How are audience-based buying options helping traditional cable network groups dive headlong into the digital and streaming era? Get answers to these questions — and more — from a trio of media outlet leaders.

Confirmed Speakers:

Christine Georgakakis, REELZ Network

Jeff Nash, MeTV

Nickeisha Williams, ViacomCBS

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Moderator: Danielle Benigni, TouchPoint Integrated Communications

Reviewers and Influencers and Testimonials ... Oh My!

1:30 p.m. EDT/10:30 a.m. PDT

Advertisers are incorporating organic user content — whether it’s consumer reviews or influencer posts — in their marketing messaging more and more. But as the face of digital marketing changes, regulators — at both the state and federal level — are taking an ever-harder look at how these new forms of testimonials are being used. What do you need to know to make sure you’re maximizing the power of customer satisfaction in your marketing efforts, while also maintaining compliance? Join members of the PDMI’s Government Affairs Council to find out.

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Confirmed Speakers: 

Ed Glynn, Locke Lord

Alexandra Megaris, Venable LLP

Randal Shaheen, BakerHostetler

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Moderator: Thomas Haire, PDMI

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Crunch, Toss, Start Over: The 2020 Marketing Playbook

3 p.m. EDT/Noon PDT

Our thoughtful, considered, and finely-crafted marketing plans made in January were crunched up and tossed aside by April. Brands, agencies, media, and supply chain companies all had to rewrite their plans, answering questions they never even thought they had to ask. But what were those adjustments? Where did businesses lean in? How did they change the cycles of planning, launching, and analyzing media spend? Join experts from brand response advertising, agencies, and media as they review highlights from the PDMI’s 2020 Brand Response Playbook Survey and bring their valuable observations to what’s changing — and how to prepare for more change in 2021.

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Confirmed Speakers: 

Charlotte Lucich, The Habit Burger Grill

Heather Molina, Red Door Interactive

Sean Robertson, DISH Media Sales

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Moderator: Christopher Foster, Modern Postcard

Tuesday, Sept. 15

Research Roundtable: Coronavirus and Performance Marketing

Noon EDT/ 9 a.m. PDT

Join leaders from the PDMI’s research members and partners — DRMetrix, Kantar Media, and Media Monitors — as they discuss their companies findings on how performance and direct-to-consumer marketers were affected in the early stages of the coronavirus shutdown — and how marketers shifted on the fly to deal with the new reality over the past six months.

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Confirmed Speakers: 

Joseph Gray, DRMetrix

Michael Kropp, Media Monitors

Richard Radzik, Kantar Media – BVS

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Moderator: Kevin Gaffney, CoreMedia Systems

Executing the Amazon Flywheel: Using Advertising to Organically Rank Your Products

1:30 p.m. EDT/10:30 a.m. PDT

Amazon has recently entered the triopoly of advertising, along with Google and Facebook. Learn the critical steps required to ensure that your products rank effectively and organically on Amazon using a combination of listing optimization and paid advertising strategy. Get expert insight into how advertising impact product ranking and how SEO integration is critical to success.

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Confirmed Speaker: 

Shannon Roddy, Marketplace Seller Courses

Bridging the Digital-TV Divide

3 p.m. EDT/Noon PDT

As direct-to-consumer brands that have reached maximum effectiveness with their digital campaigns have found, television advertising remains the only option to drive the kind of scale that can turn a minor success into a major business. What do marketers who’ve made the shift have in common — and what do marketers considering crossing this bridge need to know, while maintaining the best possible balance between online and offline advertising. Experts from the PDMI’s Workshop Council and their colleagues share insider tips and powerful anecdotes that will strengthen any multichannel campaign.

Confirmed Speakers:

Diana Boyles, HomeAdvisor

Brian Judge, Discovery Inc.

Benjamin Speight, Lockard & Wechsler Direct

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Moderator: Anat Freed, Kingstar Media

Wednesday, Sept. 16

Following U.S. Hispanics' Path to Purchase
Noon EDT/9 a.m. PDT

U.S. Hispanic consumers often follow a more divergent customer journey, as the path to purchase offers many options due to language, media outlets, and more. To learn more about serving them and grow your business, join experts from the PDMI’s U.S. Hispanic Council and their colleagues to understand more about this path and how U.S. Hispanics discover, learn, purchase and experience your products.

Confirmed Speakers:

Walter Boza,Captura Group

Mindy Figueroa, L2L Marketing + Communications

Marcelino Miyares, d2h Partners

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Moderator: Nicole Cordero, Havas Edge