Question 1

Alexandra Megaris

Answer

Alexandra Megaris is partner at Venable LLP in New York. Megaris focuses on complex regulatory investigations and government enforcement matters involving state attorneys general, the Federal Trade Commission (FTC), the Consumer Financial Protection Bureau (CFPB), state regulatory agencies, and the U.S. Congress. She also works closely with Venable's government affairs team in advocating for clients before these agencies. She has extensive experience with consumer protection laws, such as state unfair, deceptive, and abusive practices (UDAAP) laws, the FTC Act, the Consumer Financial Protection Act, the FTC's Telemarketing Sales Rule, and product-specific regulations including those regulating credit reporting, loan servicing, and debt collection.

Question 2

Edward Glynn

Answer

Edward Glynn, Locke Lord Of Counsel, offers his clients decades of experience in advising leading consumer products and services, pharmaceutical and dietary supplements, and advertising and marketing companies on federal and state regulatory matters, government investigations, and litigation. He provides strategic business counseling involving consumer protection, marketing, and trade regulation issues. As a former senior official in the Federal Trade Commission (FTC), Glynn’s practice includes advising clients facing federal and state regulatory investigations, including FTC investigations; and reviewing advertising campaigns for compliance with regulatory requirements. He also actively represents clients in proceedings before the National Advertising Division of the Council of Better Business Bureaus.

Question 3

Randal Shaheen

Answer

Randal Shaheen has more than 30 years of experience as an advertising attorney. A member of BakerHostetler's Advertising, Marketing and Digital Media team, he represents clients before a variety of regulatory agencies, including the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), National Advertising Division (NAD) and state attorneys general, and he is sought after for his handling of multijurisdictional matters. Randy's background facilitates practical insight: He has a significant history with matters related to privacy and data security, marketing to children, "green" claims, dietary supplements, claims of weight loss and health and performance, comparative claims, the use of surveys and "Made in the USA" claims.

Question 4

Shannon Roddy

Answer

Amazon expert Shannon Roddy is the founder of Marketplace Seller Courses, an online course designed to help brands, inventors, and entrepreneurs make the most of their Amazon selling experience. He has worked with more than 100 brands and manufacturers to launch, grow, and protect their brands on Amazon. Roddy has not only helped numerous sellers increase conversion rates and sales but also helped launch more than 23 No. 1 New Releases, four No. 1 Best Sellers, and 29 Amazon Choice Products. His innovative approach to empowering sellers with practical takeaways and helping them focus on the essentials creates tremendous value opportunities. Roddy resides with his family in Atlanta.

Question 5

Charlotte Lucich

Answer

With more than 25 years of traffic-driving and brand-building experience, Charlotte Lucich joined The Habit Burger Grill as director of product marketing and brand in 2014. Since joining The Habit, the company has tripled in size — growing from 90 restaurants to more than 270 in 13 states. Prior to The Habit, Lucich held marketing positions with Yogurtland, El Pollo Loco, The Ruby Restaurant Group, and Barbeques Galore. Lucich is known for being a creative problem solver who uses a team approach to achieve profitable business goals. She holds a bachelor’s degree in business marketing from California State University, Long Beach.

Question 6

Heather Molina

Heather Molina is a digital marketer with 17 years of acquisition and inbound marketing experience through SEO and paid media initiatives — and a total of 20 years of interactive experience. She currently serves as the vice president of cross-channel marketing at Red Door Interactive. Molina has matriculated across various holding company agencies in her career, including Resolution Media (Omnicom), Catalyst (GroupM/WPP), and iProspect (Dentsu). Brands that she has worked on prior to Red Door Interactive — doing SEO and paid media — included Starbucks, P&G, GSK, Ford, Microsoft, Google, TD Bank, and Cheapflights. Molina earned a bachelor’s degree in media arts and journalism from the University of Arizona.

Answer

Sean Robertson is director, partnerships for DISH Media. He oversees sales partnerships in his role focusing on connecting new/non-traditional agencies and media technology to the DISH and Sling platforms to drive demand and reduce friction in the planning/buying process. Robertson joined DISH Media Sales in 2011 and has served on various teams across the organization including performance media, digital advertising, programmatic media, and addressable advertising. He earned his M.B.A. at Brown University and IE Business School. He also holds a B.S. in journalism with a focus in advertising from West Virginia University. Robertson lives in New Jersey with his wife Candice and sons Rafael and Brendan.

Answer

Joseph Gray founded television's largest cost-per-action advertising network, REVShare, in 1989. One of his companies, Global Media Productions, was acquired by TelAmerica Media, now Cadent Networks, where he briefly served as president in 1987-1988. In 2007, Gray raised an equity round from The Carlyle Group and HIG Capital, forming Media Property Holdings and Lead Generation Technologies, which operated a pay-per-call lead exchange in various verticals including legal tort, debt, and tax. Gray exited Media Property Holdings in 2012. Too young to retire, he created DRMetrix in 2012 to provide much needed insights and competitive data to the direct-to-consumer television industry.

Answer

Nickeisha Williams is the director of convergent DR ad sales at ViacomCBS, where she oversees the Kids & Family and Entertainment networks for DR linear and convergent sales, as well as selling TV Land and TV Land Classic networks. Williams is a Viacom veteran who has sold linear on many different Viacom networks and was recently instrumental in the launch of the direct digital DR sales business. Throughout her career, she has worked with all major DR advertising agencies and advertisers in all strategic facets to deliver their media goals. Williams also is a basketball fanatic and is always down to talk hoops.

Answer

Benjamin Speight is executive vice president, director of client services at Lockard & Wechsler Direct. He is an integrated media strategist focusing in direct-to-consumer (DTC)/brand/retail marketing, customer acquisition, optimization, and ROI. Speight has cross-platform video experience across all traditional linear, streaming, and OTT channels utilizing a data-driven, optimization, and insights-oriented approach to customer acquisition and brand building. He understands the contribution each channel has on each other and the overall business. Speight has more than 20 years of diverse category experience across DTC/over-the-counter (OTC) pharmaceuticals, fitness, telecommunications, packaged goods, legal, education, financial, and many others.

Answer

Marcelino Miyares has spent 30 years evolving the Hispanic marketspace. Known for his market intelligence and resourcefulness, he co-launched d2H Partners in 2014 to lead more "crossover" clients to their Hispanic consumer path-to-profit. Miyares truly believes that brands need to “Enculturate or Die!” His marketing experience includes DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware, and others); branded DR, lead-generation and retail work (Matrix, Lincoln Heritage, Hulu, Citibank, AT&T, PepsiCo, American Stores, and McDonald’s); and traditional direct marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot, and others). Miyares is a Cuban-American native of Chicago and currently lives in Santa Monica.

Answer

Brian Judge helps lead one of the largest direct response teams in the industry at Discovery Inc. In his current role as director of integrated media sales, DR, he is responsible for managing a team of account executives selling linear networks in the portfolio, as well as spearheading all things digital, OTT, VOD, and programmatic. He started his career on the agency side and was a director on a media buying team prior to joining Discovery. Judge resides in New Jersey with his wife, Sophia, and his three children: Liam, Ethan, and Kiera.

Answer

Christine Georgakakis is the vice president of direct brand marketing and advertising at REELZ Network. She is a direct marketing professional with extensive experience in the media industry and was named one of the Top Women in Media by Folio: magazine as an industry trailblazer in 2018.

Answer

Diana Boyles is a metrics-driven marketer and currently leads the offline media team at HomeAdvisor. Using data and research to inform decision-making, and a background in digital marketing, she applies the best practices of digital measurement to TV, streaming audio and video media. Boyles recently moved the offline media group in-house, and now works directly with a talented team of media planners, buyers, and analysts to execute and optimize a results-focused offline media strategy. Prior to her current role as vice president of offline marketing at HomeAdvisor, Boyles was the director of digital marketing at HomeAdvisor, and a marketing analyst with Exclusive Resorts. She holds a bachelor’s degree in mathematics the from University of Colorado.

Answer

Walter Boza joined Captura Group in 2019 as president/general manager as part of the founders’ vision to build the best cross-functional team of advertising professionals to continue the evolution of Captura Group as a best-in-class agency. He brings more than 25 years of experience in international and U.S. markets, having held leadership positions in multiple advertising disciplines. With a strong background in research and strategy, Boza has been an international account leader and a general manager. He moved with his family to Chicago in 2014 to lead the multicultural practice at FCB Chicago, including all direct response efforts for State Farm. A Venezuelan-born U.S. citizen, married to a Venezuelan woman and father of two U.S.-born kids, in his own words, Boza’s family represents the “full range of the acculturation spectrum.” He holds a master’s in communication management from the University of Southern California.

Answer

Ray Harkins lives for music. His passion started with his exposure to Bob Dylan, The Monkees, and the “Phantom of the Opera” score. Independent music took over his life at 15 years old and hasn’t let go since. Through his experience working in various capacities in the music industry since 1999 — in addition to playing in international touring bands — his interest in entertainment has deepened. He’s been producing, booking, and recording his own podcast, 100 Words Or Less, since 2012; has previously worked at Stitcher/Midroll; and is currently the podcast strategy lead at iHeartMedia. He currently lives in Newport Beach, Calif., with his wife, son and dog.

Answer

Ben Bowlin is the host of three iHeart Media podcasts: Ridiculous History; Strange News Daily; and Stuff They Don’t Want You to Know. He’s also a writer and host for HowStuffWorks.com, where he gets into any number of unusual and fascinating adventures. One of the best adventures — by far — is cohosting CarStuff, where he and Scott Benjamin cover everything that flies, floats, or drives. Although his favorite cars are Packards, he's intrigued by every vehicle he comes across, from the custom-built coaches of the past to the self-driving cars of the future. When he's not exploring all things automotive, Bowlin can usually be found writing, reading, dreaming up inventions or conducting experiments, usually related to pizza.

Answer

Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. As a marketing and branding executive, he understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally.

Answer

Anat Freed joined Kingstar Media just after it was founded in 2003, as junior assistant and has worked her way up to senior vice president, media, and manages a team of 25. Skilled in media buying, customer service, analytics, and business development, Freed is committed to driving positive experiences and ROI for all clients — and demonstrating how lucrative and worthwhile it is to include Canada in your media and marketing plans. Kingstar Media is Canadian advertising agency based in Toronto, specializing in response-based, measurable media across multiple platforms including TV, radio, out-of-home, and — most recently — digital.

Answer

An experienced and accomplished media and marketing executive, Nicole Cordero develops strategic and successful direct-to-consumer and customer acquisition multi-channel campaigns that deliver profitable results for top brands like Unilever, St Jude Children's Research Hospital, GrubHub, Draft Kings, Nestle, and Trip Advisor, among other worldwide companies. She also serves as the head of Multicultural at Havas Edge, identifying growth opportunities by connecting brands and the multicultural consumers in a culturally relevant and meaningful way. Cordero is extremely passionate about her Latino heritage and sharing her culture with others.

Answer

Thomas Haire is co-founder and chief content officer of Definitive Media Group, an event and trade publishing company, as well as co-founder and board member of the Performance-Driven Marketing Institute (PDMI), a non-profit trade association. Prior to serving in these roles, Haire spent 17 years as editor-in-chief of Response Magazine. He also served as the content director of Response Expo, a trade event in the marketing industry, from 2007-2018. He is a four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer. A native Southern Californian and graduate of USC, Haire and his wife relocated to Massachusetts in 2018 and welcomed their first child, a son, that September.

Answer

Christina Wong is an audio media director at Havas Edge, a leading multi-channel performance marketing agency, with a passion for data and analytics. Her career started in ad sales but grew to touch most parts of audio, from production and promotions to negotiation and strategy, always seeking to think one step ahead. Outside of Edge, she’s a competitive dodgeball player, dad joke connoisseur, and professional Excel formula Googler.

Answer

Danielle Benigni is a vice president, associate media director, as well as new business development at TouchPoint Integrated Communications. Her ability to straddle both roles comes from her expertise in cross-channel media campaigns, a true understanding of the direct-to-consumer marketplace, as well as what it takes to deliver results. She has more than 13 years of experience in the media industry, starting her career at TouchPoint, then working at both Mason and Stella Rising prior to rejoining TouchPoint in 2018. Benigni’s comprehensive understanding of the intersection of traditional and digital platforms helps her drive strategic and effective cross-channel media campaigns that deliver impactful results for clients. Her category experience spans the gamut of healthcare, CPG, retail, beauty, and financial/insurance.

Question 7

Sean Robertson

Question 8

Joseph Gray

Question 9

Richard Radzik

As vice president of Kantar BVS, Richard Radzik is a veteran advertising industry executive with more than 25 years experience focusing on the media intelligence and monitoring marketplace. He has been the long-term manager of Kantar’s BVS solution, with a focus on sales and business development but is intimately involved in all aspects including: operations, technology, marketing, strategic partnerships, and account management. Kantar’s BVS solutions have allowed Radzik to interact with many marketplaces, including agencies, advertisers, direct marketers, networks, syndicators, optimization/attribution companies, and production/distribution facilities.

Question 10

Jeff Nash

Jeff Nash is senior vice president, network ad sales, for Weigel Broadcasting’s MeTV Networks, the leader in the digital network space. He has been a key contributor in the launch and rollout of successful Weigel networks MeTV, Movies!, Heroes and Icons, Start TV, and Decades. Nash runs the Chicago-based sales group for MeTV Networks and oversees key hybrid DR, upfront, and scatter business for the group. Nash played a leading role in the creation of MeTV Unwired Networks. Nash has been with Weigel for more than 10 years, beginning in a local sales role with WCIU, Weigel’s Chicago independent station, and WWME, MeTV Network’s flagship affiliate.

Question 11

Nickeisha Williams

Question 12

Benjamin Speight

Question 13

Marcelino Miyares

Question 14

Brian Judge

Question 15

Christine Georgakakis

Question 16

Diana Boyles

Question 17

Arminda “Mindy” Figueroa

Arminda “Mindy” Figueroa is founder and CEO of Latin2Latin Marketing + Communications (L2L), a multiple award-winning engagement solutions agency in Fort Lauderdale, Fla., with satellite offices in New York, North Carolina, and Puerto Rico. Figueroa is a leader in the traditional, multicultural, direct, and digital marketing fields. Prior to launching L2L, she was project director for Scholastic Media, and oversaw the launch of the No. 1-ranked PBS children’s television series Maya & Miguel. Previously, she held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon, and Anheuser-Busch. A sought-after speaker and expert, Figueroa is the published author of An Entrepreneur’s Guide to Surviving a Business Implosion and co-author and moderator of the Network for Executive Women and Latinarrific research study Elevating the Latina Experience in Corporate America, published in May 2020.

Question 18

Walter Boza

Question 19

Michael Kropp

Michael Kropp is a media industry veteran of more than 35 years, the last 12 spent at Media Monitors, where, as the northeast sales executive, he has been responsible for sales of Media Monitors’ products and services in that region. Kropp also serves as the sales team specialist for the radio and direct response industries. Prior to his time at Media Monitors, he managed music and ad monitoring services at ABC Radio Networks, multi-media services at Bloomberg LP, and ran the affiliate administration department at CBS Radio Networks, before moving into affiliate sales.

Question 20

Ray Harkins

Question 21

Ben Bowlin

Question 22

Chris Foster

Question 23

Anat Freed

Question 24

Nicole Cordero

Question 25

Thomas Haire

Question 26

Kevin Gaffney

Kevin Gaffney is executive vice president of product strategy at CoreMedia Systems. He has been with CoreMedia for 24 years and is a skilled client advocate, providing leadership for the business development, new product development, and workflow enhancement. He played a key role in syndicating CoreDirect, the industry’s leading media management tool that processes more than $10 billion in performance media annually. Before joining the company in 1996, Gaffney was a media buying supervisor and account executive at Time Buying Service and was part of the successful TBS Direct startup.

Question 27

Christina Wong

Question 28

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