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Educational Sessions

Tuesday, Oct. 8

(as of Oct. 7, 2024)

9:30-10:30 a.m.

Media Outlet Roundtable

Sales leaders from linear and streaming TV media outlets take a deep dive on what’s next for performance brands using video advertising. As linear TV and streaming/CTV continue to evolve, how are brands and buyers served with the best opportunities — and how can linear and streaming work in conjunction to exponentially build a campaign’s success?

Speakers: Matt Brehm, Roku; Sly Phifer, Disney Advertising; John Rinaldo, DISH Media; Sean Robertson, NBCUniversal

Moderator: Carey Chase, Modus Direct

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11 a.m.-Noon

Content Is Queen
Presented by the Women’s Leadership Council

Cable and broadcast networks are leaning into women’s sports. “This is the year for ladies in sports,” said tennis legend Serena Williams in an interview promoting her as the host of July’s ESPY Awards — and how right she is. Ask the team at Scripps, who is bringing a full-court press of WNBA coverage to its general entertainment network, ION. Or look at the impressions and ratings of the NCAA women's basketball tournament vs. its men’s counterpart last March. But it's not just about women's sports. This special panel discussion will also discuss what other genres are on the horizon in content delivery. The old saying goes, “Content is king.” In this case, it appears that “Content is queen!”

Speakers: Sarah Andreakdakis, Bluewater; Scott Berger, Scripps; Carey Grange, Growth Envy Marketing; Alyson Sprague, Wondery

Moderator: Fern Lee, THOR Associates

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1-2 p.m.

Power of the Podcast

In 2024, the IAB expects U.S. podcast ad revenue to top $2 billion for the first time. And if you’re a podcast listener, you know: D2C and performance advertisers are huge players in this expanding space. Hear from leaders of some of the biggest podcast outlets in the industry as they discuss this growth, their partnership efforts with performance brands, and what’s next.

Speakers: Peter Duborg, Warner Bros. Discovery; David Shiffman, iHeart Media; Eric Steaple, Fox

Moderator: Lissie Perkins, Casual Precision

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2:30-3:30 p.m.

Volatility Is the New Normal
Presented by the E-Commerce Council

Since 2020, a series of life-altering events have shifted the direction of our world. From the global pandemic to economic turmoil, and from the rise of disinformation to the rapid changes in how and where consumers can be reached, performance marketers have faced near-constant upheaval, personally and professionally. Is this level of volatility the new normal for our times, and — if so — how can the e-commerce and D2C marketing world better prepare to navigate this new reality?

Speakers: Lindsey Carnett, Marketing Maven; Len Gordon, Venable LLP; Peter Russo, Insurance Marketing Solutions; Damon Wright, GRSM LLP

Moderator: Gregory Silvano, Buyist

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4-5 p.m.

Brand Roundtable: What’s Working in U.S. Hispanic Performance Media?

Presented by the U.S. Hispanic Council

Featuring a select group of leaders from performance marketing brands executing campaigns in the U.S. Hispanic market, this conversation will allow the experts to openly discuss what is — and isn't — working on today's complex direct-to-consumer U.S. Hispanic media landscape. Learn the current and future needs of successful performance brands as the U.S. Hispanic media universe and consumer expectations grow.

Speakers: Nicole Cordero, Los Defensores; Matthew Laramee, Southern New Hampshire University; Tina Watkins, Meaningful Beauty

Moderator: Marcelino Miyares, d2H Partners

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Wednesday, Oct. 9

9:30-10:30 a.m.

CTV Outlets, Platforms Lean Into Tech to Drive Brand Success

In June, Nielsen noted that the streaming and CTV marketplace earned its highest share of viewership ever: more than 40% of time spent watching television was done through streaming outlets. As viewership grows, performance brands’ interest in these outlets — and how to measure success from them — also rises. How are CTV companies and the adtech and measurement platforms serving them working together and using expanding technology to create the best environment for success?

Speakers: Matt Cote, Magnite; Amanda Henry-Godino, Netflix; TaraLynn Marinho, Roku; Matt Wasserlauf, Blockboard

Moderator: Sean Kalub, Havas Edge

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11 a.m.-Noon

Executing a Campaign Across CTV, Streaming, and Linear TV

Presented by the Workshop Council

In today's dynamic advertising environment, mastering the unique aspects of Connected TV (CTV), Linear TV, and Streaming is essential for creating impactful campaigns. This session will provide a detailed exploration of the strategies needed to excel across these diverse channels, covering every crucial aspect from creative execution to measurement and attribution.

Speakers: Joseph Gray, DRMetrix/iSpot.tv; Jeanne Rose McElroy, AudienceXpress; Patrick Raymond, Bluewater

Moderator: Mike Battisto, Target+Response

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1-2 p.m.

Buy-Side Banter: Performance Agencies Speak Out

The perspectives of performance brands, media outlet, publisher, and ad tech providers are a huge part of PDMI West's educational calendar. But what about the agencies who are effectively and financially responsible for navigating the relationships among these groups to create successful performance marketing campaigns? Hear directly from a group of key performance agency executives about where they believe the market stands, the biggest challenges and opportunities for their clients, what's next for the industry — and more.

Speakers: Vicky Chang, Tatari; Alesha Romatier, GainShare
Moderator: Thomas Haire, The PDMI

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2:30-3:30 p.m.

It’s Moving FAST: Streaming’s Latest Growth Channel

Presented by the Brand Response Council

As FAST channels gain size and scope, performance marketers are still wondering what to make of them and where the best opportunities will come along. But, already, some performance agencies are teaming with clients and outlets to find creative direct-to-consumer partnerships. What’s next for FAST channels and how can performance brands find their way to success?

Speakers: Jason Mezic, Paramount; Chris Pizzurro, Leap Media Group/RVTV; Kaitlin Stebbins, Samsung Ads

Moderator: Chris Foster, Modern Postcard

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PDMI West 2024 Sponsors

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