Brand Response Council
Forging the future of performance marketing.
The PDMI's Brand Response Council brings together media outlets, media agencies, and the clients both serve to build more powerful consensus and relationships across various mediums. The council serves as a visionary group, looking ahead to find the brightest marketers and marketing ideas working in the evolving media marketplace.
ShopLC Global Inc.
Director, Affiliate Relations and Media
Doug Bognar is director, affiliate relations and media, ShopLC Global Inc. He has spent virtually his entire 30-year career in the direct-to-consumer industry. He has been a media director/senior manager at the agency level, as well as having held director-level sales positions with both rep firms and networks. Bognar has extensive experience developing direct-to-consumer shopping networks and worked for several years building aggregated programmatic platforms. His current role at ShopLC has him navigating the chaotic world of OTT and trying to figure out where cord-cutters and cord-nevers spend their time.
Vice President, New Business
Chris Foster is vice president, new business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. As a marketing and branding executive, he understands how to help any-sized business better position and brand themselves and tell their most authentic story to engage their audience. In addition to leading the creation and execution of new business strategies at Modern, he has taught brand strategy at UCSD Extension since 2009. Chris is a contributing author for TargetMarketing Magazine and NonProfitPro and has presented at numerous professional conferences nationally.
Vice President of Performance Marketing
Michaela Giovengo is the vice president of performance marketing at Hulu, where she is responsible for leading the team focused on driving Hulu’s direct-to-consumer brand advertising revenue. Since joining Hulu in 2012, Giovengo has been instrumental in the development and growth of the Hulu performance marketing unit, which has tripled in size and has resulted in expansive revenue growth year-over-year. Prior to joining Hulu, she spent more than six years at NBCUniversal as an account executive across a number of the network properties, including USA, Oxygen, Bravo, and SyFy.
Vice President, Convergent
Jennifer Karlson co-leads the direct response sales team at ViacomCBS. She has been a part of that group for 20-plus years and is lucky enough to have sold across all 18 networks. She is responsible for growing the direct-to-consumer business across all linear and digital platforms.
Dan Kelly oversees general market and direct response sales efforts for our Central and West Coast based sales teams. He is charged with leveraging DISH Media’s entire suite of advertising offerings across DISH’s satellite and Sling TV properties. His teams are dedicated to elevating the brands’ presence at a market level, while simultaneously providing the latest advanced ad solutions to their clients. In his spare time, Kelly is an avid skier and youth sports coach. He earned a B.S. in marketing from Pennsylvania State University, and lives in Los Angeles with his wife, Penny, and their three children.
The Walt Disney Co.
Sales Manager, Performance Advertising
Ella Leung is the sales manager of the performance advertising sales team at the Walt Disney Co. Leung joined ESPN in 2005. She negotiated pricing, advertising placement, content, and event concepts for ESPN, ESPN2, ESPNews, ESPN Classic, ESPNU, SEC, ACC, and ESPN Deportes. In her current role, she is responsible for the day-to-day management of the performance advertising sales team on ESPN, ABC, Disney, Freeform, FX, and National Geographic networks. Prior to joining Disney, she spent three years at WorldLink.
Vice President, Direct Response and Long-Form
Teddy Pritikin is vice president of direct response for Xandr, AT&T’s advertising and analytics company. In this role, he oversees all short-form and long-form revenue for direct response across linear, digital, and addressable TV. Prior, he worked on the direct response sales business for DirecTV for seven years, after serving as director of sales for health and entertainment lifestyle programmer Z Living. Prior to that, he was an account executive at GSN. Pritikin holds a B.S. in accounting from Muhlenberg College in Allentown, Pa. He lives in New Jersey with his wife and two daughters.
Sean Robertson is director, partnerships for DISH Media. He oversees sales partnerships in his role focusing on connecting new/non-traditional agencies and media technology to the DISH and Sling platforms to drive demand and reduce friction in the planning/buying process. Robertson joined DISH Media Sales in 2011 and has served on various teams across the organization including performance media, digital advertising, programmatic media, and addressable advertising. He earned his M.B.A. at Brown University and IE Business School. He also holds a B.S. in journalism with a focus in advertising from West Virginia University. Robertson lives in New Jersey with his wife Candice and sons Rafael and Brendan.
Short-Form Media Group Director
Craig Schwarz is short-form media director at Havas Edge. He is responsible for overseeing media and buying strategy, as well as innovation within the department. Schwarz has worked at Edge for more than 12 years and has negotiated and purchased more than $1 billion in media via OTT/CTV, national cable, network and broadcast television, syndication, and other digital tactics. Key clients include Grubhub, Trip Advisor, Vistaprint, Draft Kings, Citrix, T-Mobile, Bank of America, Norton/Lifelock, Go Daddy, P90X, New York Life, Pro Flowers, Money Mutual, Web MD, and Glaxo Smith Kline. He has a wife and three kids and enjoys surfing, golfing, fishing, and other sports and outdoor activities.
Vice President, Convergent
Mark Sullivan has been with ViacomCBS for 15 years. He is responsible for co-managing a convergent sales team of 11 sales executives across 19 networks and digital platforms. Top networks and digital platforms include Nickelodeon, MTV, Paramount Network, and Comedy Central. Sullivan has helped lead the team into the digital video side of the direct response business, and it has delivered significant growth during the past couple of years. He lives in Hoboken, N.J. with his wife and three sons.
Created by the PDMI’s Brand Response Council, Take 20 is a new series of quick-hitting, 20-minute live conversations featuring leaders in the performance marketing world speaking about the hottest topics in the industry.
Coming to you twice monthly, your opportunity to attend a live online Take 20 episode and ask questions of our speakers will kick off later in August. Keep an eye out for an announcement of the next episode and your opportunity to register. Click the button below to check out the pilot episode of Take 20 now!
Members of the Brand Response Council are regular contributors to PDMI publications and at PDMI events.
The Future Is the Past Is the Future
By Thomas Haire
The buzzwords and evolving media options have changed, but targeting, attribution, and sales are still the name of the game. Yep, the future of media looks an awful lot like the past.
"Best Experience, Best Results"
By Thomas Haire
From upper-funnel awareness to lower-funnel results, Michaela Giovengo and Asaf Davidov say that Hulu’s broad array of advertising opportunities are helping DTC brands cross the digital-to-TV bridge.