By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...

As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...

Kingstar Media's Ed Crain and Geoff Crain write, "On social, many marketers can run 20 to 30 variations of a creative in a week on a very...

Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...

Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...

The importance of and key aspects to great storytelling in effective and memorable performance marketing campaigns.