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ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...
What Is Audio Marketing and How to Use It in Your Campaign?
By definition, audio marketing refers to marketing initiatives where the output is audio content, versus written or visual content. While...
How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
5 Musts for Great Direct Response Copywriting
As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...
Overcoming 3 Big Obstacles to Creating Video Content During the Pandemic
Creative veteran Patrick Raymond writes, "My creative team and I look forward to the day we can again safely work side by side." Click...
Great Creative Remains the Key to DTC Success
Bluewater's Rob Fallon writes, "To survive this year, marketers (and agencies) had to change the way we told the stories." Click here to...