Content Marketing: How To Write Content That Gets Results
Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.
White Labeling vs. Private Labeling
To help you navigate these options, we’ll break down the key differences between white labeling and private labeling.
ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...
What Is Audio Marketing and How to Use It in Your Campaign?
By definition, audio marketing refers to marketing initiatives where the output is audio content, versus written or visual content. While...
How to Make Testimonials More Authentic
By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...
5 Musts for Great Direct Response Copywriting
As direct response marketing has spread from traditional media like TV and radio into digital outlets like email and social media, the...