Content Marketing: How To Write Content That Gets Results

Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.

Content is KING. You've heard it before — and we hear this a lot when it comes to SEO — but your content refers to every piece of content you put out to the market. Content includes your website, landing pages, sales pages, blogs, articles, videos. podcasts, emails, and everything else.

Why Use Content Marketing?

Think about it for a moment: marketing in today's world is near impossible without great content. All of the biggest brands in the world rely on great content as a pillar to their marketing strategy.

Your content should always be integrated into your marketing process, not treated as something separate. High-quality content is part of all forms of marketing, including:

• Email Marketing: Consistently great content trains your audience to anticipate, open, and read emails from your brand.

• SEO: Content strategy comes before your social media strategy.

• Social Media Marketing: Search engines reward businesses that publish quality, consistent content.

• Public Relations (PR): Successful PR strategies should address issues readers care about, not their business.

• Pay-Per-Click (PPC): For PPC to work, you need great content behind it.

• Inbound Marketing: Content is critical to driving inbound traffic and leads.

• Digital Marketing: Content forms the foundation for an improved or rebooted integrated digital marketing strategy.

• Content Strategy: Content strategy (which determines how content is created and managed throughout an organization) must be considered.

How Does Content Marketing Support Your Company and Customers?

When you do content marketing correctly, your customers will look forward to it. That's the power of content. What if when they received it (whether through print, email, social channels, your blog, or website), they spent time engaging with it? What if they anticipated it and shared it with their peers?

You see, content is not just throwing anything to wall and hoping it sticks. It should be carefully thought out. Your content should be vaulable — is it? For most companies and brands, that answer is, "No." That’s the difference we want you to understand: the difference between strategic content and informational spam. Rather then trying to sell first, you should think about giving value first.

When companies can create high-quality content, there are a lot of benefits it can bring:

• Increased engagement

• Increased leads

• Increased sales

• Higher quality prospects

• Higher quality leads

• Higher quality customers/clients

• Higher/better loyalty among customers/clients

• Content-driven revenue

How to Make Your Content Better

If you're ready to improve your content game, focus on the steps below. Write them down and put them into action; you'll see better results if you do.

Always Focus on Your Target Audience

Your reader is the reason you create content. That contentt needs to be persuasive and entertaining enough to capture their attention and encourage them to read or view it.

Instead of focusing solely on content that sells, aim to create content that offers value through information or entertainment. Additionally, as with all successful marketing or advertising, your content must be targeted to a specific audience and aligned with their journey toward a potential purchase.

Master Copywriting and Headlines

Headings are crucial in content marketing because they organize your content, making it easier for readers to navigate and find the information they need. They grab attention, guiding readers through the text and highlighting key points. Additionally, well-crafted headings improve SEO by helping search engines understand the structure and relevance of your content, which can boost your visibility and attract more traffic to your site.

Always Highlight Benefits and Value

Highlighting the benefits and value in your content marketing is essential because it directly addresses the needs and desires of your audience, demonstrating why your product or service is worth their attention and investment. Clearly communicating the advantages helps build trust and persuades potential customers that your offering will provide solutions to their problems or enhance their lives. This focus on value and benefits can differentiate your brand from competitors, making it more appealing and compelling to your target market.

Build Trust

Every piece of content you create should build trust with your audience. One way to do this is through fact-checking. Mistakes can easily occur when writing about new topics or rushing to cover trending events.

By maintaining a standard of unbiased and factually accurate content, your audience will see you as a reliable source and a thought leader.

Make Sure You're Using Visuals

Visuals are critical to content marketing because they capture attention and enhance engagement. In a world where audiences are bombarded with information, compelling visuals can make your content stand out and grab the reader's attention within seconds. High-quality images, infographics, and videos can simplify complex information, making it more digestible and memorable. This visual appeal helps convey your message more effectively and increases the likelihood of your content being shared across social media platforms, thus amplifying your reach.

Moreover, visuals can significantly improve the overall user experience on your website or platform. They break up large chunks of text, making your content more readable and less daunting. Engaging visuals can also evoke emotions, creating a stronger connection with your audience. For instance, a well-crafted video can tell a story in a way that resonates deeply with viewers, fostering a sense of trust and loyalty. By integrating visuals strategically into your content marketing efforts, you can enhance your brand’s storytelling, making your content more engaging, persuasive, and ultimately more effective in achieving your marketing goals.

In Closing

Your content means everything to your business, the more effective your content marketing is, the better bottom line numbers you're going to see. Just like we said earlier, content is KING. The better you are at creating content, the better results you're going to see in awareness, attention, engagement, views, leads, sales, and other areas of your business.

Join the PDMI

We have a tremendous group of business owners and entrepreneurs here at the PDMI. If you're not a member yet, it's one of the best investments you'll ever make. You'll have the opportunity to rub shoulders with other successful entrepreneurs like yourself.

Learn more and become a PDMI member by clicking right here.