ZiggleTech Launches Fractional CMO Services
ZiggleTech announces the launch of its new Fractional CMO Services.
Elevate Brand, Foster Engagement With Powerful Digital Marketing Tools
In today's rapidly evolving digital landscape, ZiggleTech empowers businesses through comprehensive digital marketing services.
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.
What Is a DRTV Campaign?
Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.
Content Marketing: How To Write Content That Gets Results
Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.
PDMI Comments Help Push FTC to Narrow Final ‘Click-to-Cancel’ Rules
3 proposals that appeared in the FTC’s initial Notice of Proposed Rulemaking were removed from the final rule after the PDMI's comments.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
What Is Performance Marketing?
You must perform if you want your brand, business, or company to succeed. Learn how performance marketing can help.