Marketing is essential to the growth of your business. Implement the right marketing strategy, and it can lead to success. Implement the...

Mobile marketing is a multi-channel, digital marketing strategy that focuses on reaching a target audience on their mobile devices, such...

By definition, audio marketing refers to marketing initiatives where the output is audio content, versus written or visual content. While...

Ushering in six more weeks of shopping deals to be had. By Gina Pomponi Black Friday shopping has been in vogue since the 1970s. Who...

PDMI member PremiumMedia360 (a panelist during the PDMI's Fall Seminar Series event on Sept. 21) presents an on-demand webinar on how...

How brands can create interactive and measurable experiences across screens. By Jim Norton COVID-19 has changed every real-life...

By Anthony Ciavatta One of most common areas of feedback from focus groups watching an infomercial often centers on their impression that...

A special report produced by PDMI member company LeadsRx and Demand Gen Report examines what is working in modern marketing analytics,...

By Geoff Crain Canadian e-Commerce enjoyed a massive spike in 2020, with 20.7-percent growth accounting for a $39.2 billion upswing. With...