PDMI Editorial

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Exploring the Streaming Space: Where Marketers Dare to Go

Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have...

Podcast Advertising: How to Effectively Use It to Grow Your Brand

Podcasts have quickly become one of the most popular forms of content to deliver to users. According to the latest data from Edison...

6 Major Holiday Scams and How to Identify Them This Season

Don’t let fraudsters steal your cheer this season. Here are ways you can stay safe while gearing up for the holidays. The most wonderful...

What's Next? Fearless Predictions for 2023

Leaders from the PDMI’s member companies share their visions of what the new year holds in store for performance marketers. By Thomas...

A Case for Continued Ad Spending During a Recession

You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...

Warriors for Performance

Eleven women who lead media agencies take a crack at just a few of the questions answered on stage during the "Women Warriors" panel at...

PDMI Spotlight: Lessons Learned, Reflections Earned

Frank Cannella looks back, shares wisdom, and prepares to leave Cannella Media DTC ready for its next 40 years. By Thomas Haire This is a...

How to Add Incremental Revenue via CTV Advertising in Canada

In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...

PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes

In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...