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To Evolve or Not to Evolve. That Is the Question.
(Especially When It Comes to AI.) By Nick Pietropinto Direct-to-consumer (D2C) marketing is an ever-evolving beast that requires an...
Your 7-Point Checklist for Choosing the Right D2C Media Agency
By Nick Pietropinto Direct-to-consumer (D2C) is clearly having a moment. In 2022, data shows that around 64 percent of global consumers...
FTC Finalizes Updated Endorsement and Testimonial Guides
Thirteen months after proposing sweeping changes to its Endorsements and Testimonial Guides (Guides), the Federal Trade Commission (FTC)...
Delve Into the Intricacies of Measuring Performance Media Campaigns Across Outlets
In today’s digital age, where businesses heavily rely on advertising to reach their target audience, understanding the impact of media...
No One Is Seeing Your Ads
By Matt Wasserlauf On Monday, June 19, the Association of National Advertisers (ANA) released results from its fraud study conducted...
Introducing the 10X Power of Omnichannel Marketing
By Nick Pietropinto In my last article, I wrote about the reasons why your single-channel direct-to-consumer (D2C) digital and social...
How 1-800-DENTIST Used Ringba's Real-Time Bidding to Achieve 1 Million New Leads Sold
PDMI member company Ringba shares a new case study about how its client 1-800-DENTIST used its real-time bidding (RTB) technology to...
What to Do When Digital Marketing Hits a Wall
By Nick Pietropinto These days, it seems like digital marketing agencies are a dime a dozen. And each agency makes basically the same...
ROI’s Razor: How to Win in Performance Marketing
By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...