PDMI Editorial

Auware leverages Buyist’s steep performance marketing expertise plus AI to continue the conversation your ads started — making it impossible for shoppers not to say “yes.”

By Ranjit Mulgaonkar TikTok isn’t just for viral dances anymore — it’s quietly building one of the fastest-growing e-commerce platforms in the U.S. In just a year, TikTok Shop has attracted more than 500,000 sellers and hit $12.5 billion in revenue in April 2025 — a 128% year-over-year jump. It’s now competing head-on with Amazon, Walmart, and eBay by redefining how people discover and buy online.   Why TikTok Shop Stands Out Unlike Amazon’s search-based model, TikTok thrives

BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.

Life event triggers — an essential third-party data source — have become a game-changer for omnichannel, digital-first campaigns.

Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.

At the heart of both attribution and transparency in data-driven marketing is strong third-party data.

Bruce Dworsky, who spent more than 40 years in television and advertising — for the past 30-plus years, as a stalwart in the direct response television business — passed away on June 29 after a decade-long battle with cancer. He was 67.

ZiggleTech announces the launch of its new Fractional CMO Services.

In today's rapidly evolving digital landscape, ZiggleTech empowers businesses through comprehensive digital marketing services.