PDMI Editorial

The question isn't simply whether PDMI membership has benefits — it's whether those benefits create measurable value for your business.

While major services grapple with monthly churn rates as high as 6 percent (Antenna, 2025), specialized niche networks are seeing record retention.

By Chris Pizzurro Getting started in TV advertising using programmatic tools can be daunting for both newcomers and traditional TV buyers and sellers. After honing our skills in this space during the past three years, Leap Media Group is happy to offer our top 5 tips to brands, buyers, and sellers. These are not “Programmatic 101” topics, as those can be found with a simple Google search. These are practical tips for running the efficient operation that those in performance

Understanding why industry events are the highest-ROI marketing you're not tracking can fundamentally change how your organization allocates resources and evaluates growth opportunities.

How can you still generate music royalties for spots and infomercials? The key is to use AI as a tool to enhance your original compositions.

RMT is focused on how effectively an ad persuades, tying it directly tied to ROAS, the outcome advertisers truly care about.

This guide explains what separates top performance marketing companies from the rest, how they operate, and how to evaluate them with confidence.

Modern digital marketing is not a single tactic or channel. It is a coordinated ecosystem of strategies that work together to attract attention, create demand, convert interest into action, and maintain long-term customer relationships.

Auware leverages Buyist’s steep performance marketing expertise plus AI to continue the conversation your ads started — making it impossible for shoppers not to say “yes.”