PDMI Editorial

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How to Add Incremental Revenue via CTV Advertising in Canada

In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...

PDMI Submits Comment on FTC's Proposed Dot-Com Disclosure Changes

In July, the PDMI Government Affairs Council worked to consider member companies' recommendations for official comments on behalf of the...

The Value of Keeping Humans in the Loop in an Automated Environment

Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...

Inevitable: Blockchain Adoption in the Ad Industry

By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...

The Hottest E-commerce Trends For 2022

While you may not think monitoring e-commerce trends is a necessity, it truly is. For e-commerce business owners, keeping on top of...

E-commerce Marketing: How To Dominate Any E-com Niche

If you do a quick Google search for "E-commerce Marketing," you're going to find a wide range of different e-commerce marketing...

Are Digital Marketing Agencies on the Brink of Extinction?

By Derric Haynie “What do you even do?” That’s a question I used to get, back when I was running an advertising agency, by prospective...

Making A Measurable Change For TV

By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...

How To Grow Your E-commerce Business and Brand in 2022

While e-commerce has been thriving for many years, the pandemic put it on a rocket, with global e-commerce sales growing significantly....