PDMI Editorial

Read, research, and stay informed.

Introducing the 10X Power of Omnichannel Marketing

By Nick Pietropinto In my last article, I wrote about the reasons why your single-channel direct-to-consumer (D2C) digital and social...

How 1-800-DENTIST Used Ringba's Real-Time Bidding to Achieve 1 Million New Leads Sold

PDMI member company Ringba shares a new case study about how its client 1-800-DENTIST used its real-time bidding (RTB) technology to...

What to Do When Digital Marketing Hits a Wall

By Nick Pietropinto These days, it seems like digital marketing agencies are a dime a dozen. And each agency makes basically the same...

ROI’s Razor: How to Win in Performance Marketing

By Alex Dinsmoor (This piece appeared previously in Search & Performance Marketing Daily on Feb. 3, 2023) Undoubtedly, there is no one...

Exploring the Streaming Space: Where Marketers Dare to Go

Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have...

Podcast Advertising: How to Effectively Use It to Grow Your Brand

Podcasts have quickly become one of the most popular forms of content to deliver to users. According to the latest data from Edison...

6 Major Holiday Scams and How to Identify Them This Season

Don’t let fraudsters steal your cheer this season. Here are ways you can stay safe while gearing up for the holidays. The most wonderful...

What's Next? Fearless Predictions for 2023

Leaders from the PDMI’s member companies share their visions of what the new year holds in store for performance marketers. By Thomas...

A Case for Continued Ad Spending During a Recession

You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...