What Is SEO in Digital Marketing? An In-Depth Guide for 2025
Search engine Ooptimization (SEO) remains one of the most essential components of digital marketing in 2025. Whether you're a startup founder, in-house marketing lead, or part of an agency team, understanding SEO is non-negotiable for growing visibility, traffic, and revenue. At the PDMI, we equip entrepreneurs, marketers, and businesses with the education and tools to stay competitive. This guide will break down SEO’s role in digital marketing, how it works, and what strate
What Is Digital Marketing? A Complete Guide for Entrepreneurs, Agencies, and Marketing Teams
Whether you're a solo entrepreneur building a brand from scratch, a marketing agency managing campaigns for clients, or an internal marketing team scaling performance, mastering digital marketing is essential for growth.
Elevate Brand, Foster Engagement With Powerful Digital Marketing Tools
In today's rapidly evolving digital landscape, ZiggleTech empowers businesses through comprehensive digital marketing services.
2025 Digital Marketing Conferences
Whether you're looking for performance marketing events or digital marketing conferences, here's the complete list of marketing events for the 2025 season. June 2025 Digital Marketing Conferences Dates Event Name Category Location Price Jun 2–3 Digital Summit: Denver Digital Denver, CO $725 Jun 2–3 DigiMarCon Great Plains Digital Kansas City, KS $597 Jun 2–4 Gartner Marketing Symposium/Xpo Digital Denver, CO $4,825 Jun 2–4 Email Innovations World Email Phoenix, AZ €1,495 Jun
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
The PDMI's 2025 Performance Marketing Events
Get the basics on and register for the PDMI's 2 annual events: PDMI East and PDMI West.
DRTV: A Look at the History and Future of Direct Response
A look back at the history of DRTV — and why it's still a valuable advertising method today.
What Is a DRTV Campaign?
Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.
Content Marketing: How To Write Content That Gets Results
Content marketing is a strategic marketing decision that focuses on building and distributing informative, relevant, and regular content to attract, entertain, and retain a target audience, ultimately turning that user into a customer.