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Are Digital Marketing Agencies on the Brink of Extinction?
By Derric Haynie “What do you even do?” That’s a question I used to get, back when I was running an advertising agency, by prospective...
Measurement Under the Microscope
Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...
How To Grow Your E-commerce Business and Brand in 2023
While e-commerce has been thriving for many years, the pandemic put it on a rocket, with global e-commerce sales growing significantly....
Leveraging Business Intelligence Data to Positively Impact Consumer Product Launches
By Lindsey Carnett Cast your mind back to how you lived during the pandemic. Our daily lives shifted online, and our contact with the...
Paymerang Named Top Performer in Featured Customers’ Accounts Payable Software Report
Honor received for third year in a row. Paymerang has been named a Top Performer in the Accounts Payable Winter 2022 Customer Success...
Everything You Need to Know About E-Commerce Refund and Return Fraud
Good business says companies need to give customers the freedom to change their minds about a purchase. But businesses also need to be...
Simplify Audits With Automated Invoice and Payment Processing
Audit time is one of the most stressful times of year, causing moments of panic and apprehension across organizations. They open...
How to Grow Your Business Using Radio Advertising
While a lot of businesses are focused on utilizing digital marketing for growth, radio advertising is still an effective traditional...