Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
What Is a DRTV Campaign?
Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).
DRMetrix: April 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV products, and top-10 long-form products.
7 Ways to Scale Your D2C Brand and Boost Revenue
By Nick Pietropinto Ask CEOs to identify their top business goal, and many will answer, “Growing my company.” Clearly, growth is a key...
DRMetrix: March 2024 Performance TV Index Spend Rankings
The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV campaigns, and top-10 long-form products.