Exploring the Streaming Space: Where Marketers Dare to Go
Who among us hasn’t binged 12 hours of Netflix? Whether you care to confess it or not, there’s no question that streaming services have...
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Podcast Advertising: How to Effectively Use It to Grow Your Brand
Podcasts have quickly become one of the most popular forms of content to deliver to users. According to the latest data from Edison...
A Case for Continued Ad Spending During a Recession
You’ve no doubt heard the doom-and-gloom around the predicted economic downturn headed our way. Financial guru and prognosticator Jamie...
PDMI Spotlight: Lessons Learned, Reflections Earned
Frank Cannella looks back, shares wisdom, and prepares to leave Cannella Media DTC ready for its next 40 years. By Thomas Haire This is a...
Warriors for Performance
Eleven women who lead media agencies take a crack at just a few of the questions answered on stage during the "Women Warriors" panel at...
How to Add Incremental Revenue via CTV Advertising in Canada
In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...
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