Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.
Partnership-Powered Performance
Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.
OTT vs. CTV: Understanding the Differences and Maximizing Advertising Impact
As streaming continues to dominate how consumers watch content, understanding the terms OTT (over-the-top) and CTV (connected TV) has become essential for marketers aiming to reach modern audiences effectively. While these terms are often used interchangeably, they refer to distinct concepts in the streaming and advertising ecosystem. In this guide, we'll break down the differences between OTT and CTV, explore advertising strategies for both, and introduce emerging trends and
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.
What Is a DRTV Campaign?
Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.
Understanding Attribution Models for B2C Businesses
This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).