PDMI Editorial

BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.

Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.

It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.

Direct response television (DRTV) campaigns prompt viewers to take immediate action, such as calling, visiting a website, making a purchase, registering, voting, scheduling an appointment, requesting more information, or completing another desired task.

This article explores attribution models, the challenges of TV ad tracking, and a detailed look at Marketing Mix Modeling (MMM).

The top 10 brand/lead-gen short-form performance TV campaigns, top 10 traditional short-form DRTV products, and top-10 long-form products.