When Being a ‘Niche’ Network Becomes a Superpower
While major services grapple with monthly churn rates as high as 6 percent (Antenna, 2025), specialized niche networks are seeing record retention.
Top 5 Tips for Getting Started in Programmatic TV
By Chris Pizzurro Getting started in TV advertising using programmatic tools can be daunting for both newcomers and traditional TV buyers and sellers. After honing our skills in this space during the past three years, Leap Media Group is happy to offer our top 5 tips to brands, buyers, and sellers. These are not “Programmatic 101” topics, as those can be found with a simple Google search. These are practical tips for running the efficient operation that those in performance
Where’s the Beef (in AI)? BlockVantage
BlockVantage is our AI platform built on top of Digiday’s “Best Buy Side Programmatic platform,” Blockboard. The combination of AI and blockchain is what makes BlockVantage unique and powerful.
Partnership-Powered Performance
Decades of experience and a belief in constant innovation have allowed Sequoia Media Group to grow rapidly since its 2023 inception.
OTT vs. CTV: Understanding the Differences and Maximizing Advertising Impact
As streaming continues to dominate how consumers watch content, understanding the terms OTT (over-the-top) and CTV (connected TV) has become essential for marketers aiming to reach modern audiences effectively. While these terms are often used interchangeably, they refer to distinct concepts in the streaming and advertising ecosystem. In this guide, we'll break down the differences between OTT and CTV, explore advertising strategies for both, and introduce emerging trends and
Planning and Measuring Google/YouTube TV Advertising
It’s essential to evaluate the capabilities and benefits of YouTube Connected TV ads via Google Ads, Google TV ads, and YouTube TV ads.