How to Add Incremental Revenue via CTV Advertising in Canada
In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...
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The Value of Keeping Humans in the Loop in an Automated Environment
Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...
Inevitable: Blockchain Adoption in the Ad Industry
By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...
How to Grow Your Business Using Radio Advertising
While a lot of businesses are focused on utilizing digital marketing for growth, radio advertising is still an effective traditional...
5 Reasons You Should Use a Media Agency
In the era of social media and influencers, even more business owners and CMOs are drawn like moths to the flame of earned media...