How to Add Incremental Revenue via CTV Advertising in Canada
In today’s digital world, having an advertising strategy that covers multiple platforms is more important than ever. While many brands...
The Value of Keeping Humans in the Loop in an Automated Environment
Accounts payable (AP) leaders must cut through a lot of hype around automation. From self-service supplier onboarding and touch-free...
Inevitable: Blockchain Adoption in the Ad Industry
By Matt Timothy Recently, I had the opportunity to join a panel discussion on the topic of “Blockchain in Media and Advertising.” As a...
Measurement Under the Microscope
Following up on April’s popular webinar conversations, the PDMI continues a deep dive into one of the industry’s hottest topics. By...
Making A Measurable Change For TV
By Nik Thompson “Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time.” — Charles...
How to Grow Your Business Using Radio Advertising
While a lot of businesses are focused on utilizing digital marketing for growth, radio advertising is still an effective traditional...